ses magazine february 2012
Post on 07-Mar-2016
Embed Size (px)
DESCRIPTIONSES Magazine London 2012 Preview
SESConference.com February 2012
Sneak PreviewSES London
2024 February, 2012
Download the SES mobile app.
Its the End of SEO as We Know It (and I Feel Fine)
Now is the perfect time to
liberate yourself from the algorithm.
Successful SEO Marketing in Other Languages 13
Job Forecast for Digital Marketing in 2012 14
Competitor Backlink Analysis for the Web Strategist 16
COVER STORY COLUMNS
ITS THE END OF SEO AS WE KNOW IT (AND I FEEL FINE) Now is the perfect time to liberate yourself from the algorithm.
AVINASH KAUSHIK KEYNOTES SES LONDON
MEET THE EXPERTS
SPONSORS & EXHIBITORS
NEW TOPICS AT SES
SESSIONS NEW TO SES LONDON
SEO IS DEAD. NO, IT ISNT. YES, IT IS. Despite the doomsayers, SEO doesnt dieit evolves, and we need to adapt.
SUCCESSFUL SEO MARKETING IN OTHER LANGUAGESEmerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers.
JOB FORECAST FOR DIGITAL MARKETING IN 2012Opportunitiesand salariesare likely to keep growing in a field that has withstood the economic downturn.
PROVING YOUR SEO WORK IS WORTH ITEvaluate your marketing campaign by how closely it meets your intended outcomes.
COMPETITOR BACKLINK ANALYSIS FOR THE WEB STRATEGISTHarvest nonobvious and strategic insights from a commonplace technique.
Follow SES at twitter.com/SESConf
Access the SES London mobile app for the latest information. Stay informed with up-to-the-minute notifications
Organise your schedule easily using the Schedule-at-a-Glance function
Receive alerts and important real-time communications from the SES Team
Connect to the conversation with the built-in Twitter feed
Rate and comment on the sessions you attend
Locate exhibitors you want to visit
Save and share photos of your show experiences
Use the Friends feature to network and exchange info with other attendees
or visit http://m.core-apps.com/seslondon12or search for SES London in the App Store
about SESWelcome to the London issue of SES Magazine, our first digital-only issue. We remain com-
mitted to providing the high quality of content that youve come to expect from the print
issue. As always, were eager to hear your feedback and learn what topics youd like to see.
SES London, held on 2024 February at the Queen Elizabeth II Conference Centre, will see
the debut of several exciting sessions, including:
11 Ways to Be Invisible to Search Engines
A 13-Step Checklist to Jumpstart Your Social Program
Site Redesign? Dont Forget SEO Migration!
We are pleased to bring our extremely popular Meet the Experts roundtable to London,
along with sessions that are new to SES London, including:
Is Retargeting/Remarketing Right for You?
Developing a Video Optimisation and Marketing Campaign
Tablet Display Advertising: Challenges and Opportunities
See pages 1821 for the dates, times, and descriptions of new sessions.
To make the most of your week in London, be sure to download the SES London app. The
most up-to-date agenda can also be found on the conference website, SESLondon.com.
And dont forget these upcoming events:
SES Accelerator, San Diego, 9 February, Hilton San Diego Bayfront (SESAccelerator.com)
SES New York, 1923 March, Hilton New York (SESNewYork.com)
SES Shanghai, 1618 April, InterContinental Shanghai Puxi (SESShanghai.com)
SES Toronto, 1113 June, Hyatt Regency Toronto (SESToronto.com)
We look forward to seeing you at an SES Conference soon!
Mike Grehan, ChairSES AdviSory BoArd ChAirGloBAl vP, ContEnt inCiSivE MEdiA
Matt McGowan MAnAGinG dirECtor, north AMEriCAinCiSivE MEdiA
SES ADVISORY BOARD
Comprised of both industry thought leaders and real-world practitioners, the Search Engine
Strategies advisory board brings together top players in the field of interactive media and
search. The team works to deliver continually cutting-edge search techniques, more inte-
grated and relevant content, and professional development resources to SES attendees.
Mike Grehan, ChairGloBAl vP ContEnt SES/SEArCh EnGinE WAtCh/CliCkZ
Marilyn CraftsSEnior ProGrAM dirECtorSES AdviSory BoArd CoordinAtorSES ConfErEnCE & ExPo
Anne F. KennedyintErnAtionAl SEArCh StrAtEGiStBEyond ink USA
Jonathan AllendirECtor SEArChEnGinEWAtCh
Bryan EisenbergBEStSEllinG AUthorBryAnEiSEnBErG.CoM
Jon MyershEAd of ACCoUnt MAnAGEMEntyAhoo! Uk & irElAnd
Matthew BaileyPrESidEntSitE loGiC MArkEtinG
Paul FeganhEAd of E-lEArninG inCiSivE MEdiA
Lee OddenCEotoPrAnk onlinE MArkEtinG
Chris BoggsdirECtor, SEo, roSEttA
Andrew GoodmanPrESidEntPAGE ZEro MEdiA
Laura RothConfErEnCE ProGrAM & trAininG MAnAGErSES ConfErEnCE & ExPo
Mikel ChertudiSr. dirECtor, onlinE & dEMAnd MArkEtinG AdoBE
Bill HuntPrESidEntBACk AZiMUth ConSUltinG
Crispin SheridanSr. dirECtor of SEArCh MArkEtinG StrAtEGySAP
Eddie ChoiMAnAGinG dirECtorfrontiErS diGitAl
Aaron KahlowChAirMAn & foUndEr, onlinE MArkEtinG SUMMit
Md, north AMEriCAMike Grehan
GloBAl vP, ContEnt
Sharon MorabitohEAd of EvEntS, AMEriCAS
Program DevelopmentSEnior ProGrAM dirECtor
ConfErEnCE ProGrAM MAnAGErhEAd of EvEnt ContEnt (Uk) ConfErEnCE ProdUCEr (Uk)
Marilyn CraftsLaura RothLorna CandyIrina Gaspar
oPErAtionS MAnAGEr oPErAtionS ExECUtivE
Steve BrownEmma Battman
ClickZ & Search Engine Watch
ExECUtivE Editor, CliCkZdirECtor, SEW
MAnAGinG Editor, nEWSSEnior Editor, nEWS
StAff WritErCoPy Editor
ASiA dESk Editor
Anna Maria VirziJonathan AllenZach RodgersKate KayeChristopher HeineCaitlin RossmanAdaline Lau
Sales & Marketing
ACCoUnt ExECUtivEdirECtor, CliEnt SErviCES
MArkEtinG dirECtorMArkEtinG MAnAGEr
MktG MGrExhiBitionS (Uk)WEB dESiGnEr
onlinE oPErAtionS MAnAGEronlinE oPErAtionS ASSoCiAtE
Andrew KatzElaine MershonElaine RomeoPeter WesterholmElizabeth HustonJoAnn SimonelliAngela ManAmy XuJessica WatkinsRebecca HolzLouise LabergeAleksey Gershin
Dawn CavalieriChristian ArnoStephen CroomeKevin GibbonsAndrew GoodmanJake LangwithDave Naylor
ChiEf ExECUtivEGroUP MAnAGinG dirECtor
Tim WellerJames Hanbury
SES: Volume 6, Issue 1 | February 2012 2012 Incisive Media plc
To subscribe, contribute, or view past issues, visitwww.sesconference.com/ses-magazine
To advertise, contact sales at email@example.com or +1 (212) 457-4993.
Comments? Want to unsubscribe? E-mail us firstname.lastname@example.org
Incisive Media, U.S.55 Broad Street, 22nd fl. New York, NY 10004-2501tel +1 (646) 736-1888fax +1 (646) 390-6612
Incisive Media, head office28-29 Haymarket HouseLondon SW1Y 4RX, UKtel +44 (0)20 7316 9609fax +44 (0)20 7930 2238
sesconference.com SES 3
Meet the Experts at SES London 2012
A new session format is taking the SES Conference series by storm, and its coming to SES London in February. The Meet the Experts Roundtable is an hour-long session within the conference agenda that allows you to meet top speakers, authors, and practitioners and have all of your questions answered. Each of ten concurrent roundtables centres on a specific topic and features two experts. You can simply move from one table to another throughout the session, meeting a wide range of specialists and coming away with solutions to your
challenges. As this session takes place twice in the agenda, there is no need to rushthere is plenty of time to meet everyone.
Potential topics include:
Facebook Ad Formats
SEO, PPC, SMO: Trends for 2012
Local and Social
Optimising Landing Pages
Mobile, Search, and Social
SEO Content Marketing
Analytics Driven Engagement
Metrics for SEO
Generating Leads from
SEO and PPC
Both sessions take place immediately before a networking function (a drinks reception on day 1 and lunch on day 2), enabling you to take
your conversations straight into the bar or to lunch, where you can continue to network.
This roundtable has been cited by many attendees as the best session at the whole conference, so we are excited about featuring it at SES
London. We look forward to seeing you there!
To see the latest list of experts and topics, download the London SES app or visit www.SESLondon.com.
See pages 1821 for a list of new sessions at SES London.
We were promised that one day marketing would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then theres social and email and display and video and so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line o