september 2013 myob business monitor september 2013 report september 2013. myob business monitor...

Download September 2013 MYOB BUSINESS MONITOR September 2013 report September 2013. MYOB Business Monitor September

Post on 12-Jul-2020

0 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • MYOB BUSINESS MONITOR:

    THE VOICE OF AUSTRALIAN BUSINESS OWNERS & MANAGERS

    September 2013 report

    September 2013

  • MYOB Business Monitor September 2013

    Page 2

    ECONOMIC PERFORMANCE

    Business conditions steady

    In the August 2013 Business Monitor survey, on which this report is based,

    Australian small and medium business owners and managers (herein

    known as ‘operators’ or ‘SMEs’) reported similar levels of annual revenue

    performance as they did in the previous four surveys. These surveys, of

    more than 1,000 SMEs each time, are conducted twice a year.

    39% reported a decrease in revenue in the 12 months to August 2013, and

    18% reported an increase. A further 40% said revenue had been steady and

    3% were unsure.

    By industry, the only significant difference was that more than half the

    manufacturing and wholesale businesses and agribusinesses (54% and

    53% respectively) reported an annual revenue fall.

    Delving deeper into the data, there were no marked differences in annual revenue performance by geographical location or other business categories in this wave.

    Throughout this report, where there are no marked differences those business categories will not be mentioned.

    Economic and business sentiment slips

    After an improvement in operators’ expectations of economic

    improvement last wave, this survey showed a similar

    proportion (23%, compared to 25% six months ago) expecting

    the Australian economy to improve within 12 months.

    However, there was a significant drop in the proportion of

    operators expecting their revenue to increase in the next 12

    months (down from 30% in the last wave to 25% this survey).

    29% 29% 26% 30% 29% 31%

    26% 20% 21%

    26% 31%

    24% 14% 16% 16% 17%

    45%

    58% 54% 47%

    35%

    21% 19% 19% 25% 23%

    M a

    r 0

    4

    Ju l

    0 4

    S e

    p t

    0 4

    Ju l

    0 5

    D e

    c 0

    5

    M a

    r 0

    6

    Ju l

    0 6

    S e

    p t

    0 6

    D e

    c 0

    6

    M a

    r 0

    7

    Ju l

    0 7

    D e

    c 0

    7

    M a

    r 0

    8

    M a

    r 0

    9

    Ju l

    0 8

    D e

    c 0

    8

    Ju l

    0 9

    N o

    v 0

    9

    M a

    r 1

    0

    O ct

    1 0

    M a

    r 1

    1

    S e

    p t

    1 1

    F e

    b 1

    2

    M a

    y 1

    2

    F e

    b 1

    3

    A u

    g 1

    3

    % expecting economic improvement within 12 months

    19% 22% 22%

    26% 26%

    19% 20% 18% 18% 18%

    39% 39% 36% 34% 34%

    38% 38% 41% 39% 39%

    Jul 09 Nov 09 Mar 10 Oct 10 Mar 11 Sept 11 Feb 12 May 12 Feb 13 Aug 13

    Changes in revenue - previous 12 months

    Revenue up Revenue down

  • MYOB Business Monitor September 2013

    Page 3

    The proportion expecting a decline in revenue in the next 12

    months was up slightly to 22% (from 19%), while 44%

    expected steady revenue and the remainder were unsure.

    In terms of sales/work in the pipeline for the August to

    October 2013 quarter, this remained steady with the previous

    four surveys. 28% of business operators said they had more

    sales/work in the pipeline in this three-month period than

    they usually did (compared to between 29% - 31% in the

    previous four surveys).

    Gen Y operators were the most optimistic age group about

    the domestic economy, with 34% expecting it to improve

    within 12 months (compared to 19% of Traditionalists and

    20% of Baby Boomers, the two least optimistic age groups).

    The most optimistic sector was business, professional and

    property services at 30%.

    Gen Y operators were also more likely to state they had more

    sales/work in their three-month pipeline (46% compared to

    24% of Baby Boomers and 26% of Traditionalists).

    Rural business operators appeared to be the most pessimistic,

    with only 19% reporting more in their pipeline in the next

    three months compared to 32% of their regional

    counterparts.

    37%

    46% 48% 43% 41%

    32% 30% 29% 30% 25%

    15% 12% 12% 14% 14% 20%

    24% 22% 19% 22%

    Jul 09 Nov 09 Mar 10 Oct 10 Mar 11 Sept 11 Feb 12 May 12 Feb 13 Aug 13

    Expected changes in revenue - next 12 months

    Revenue up Revenue down

    37% 37%

    28% 33%

    29% 31% 29% 30% 28%

    29%

    21% 26% 24%

    30% 28% 27% 28% 27%

    Nov 09 Mar 10 Oct 10 Mar 11 Sept 11 Feb 12 May 12 Feb 13 Aug 13

    Sales/work in the pipeline - next 3 months

    Total more Total less

  • MYOB Business Monitor September 2013

    Page 4

    Expectations by location

    % expecting economic improvement

    within 12 months

    % expecting increase in revenue in next

    12 months

    % reporting more in pipeline for next

    3 months

    Total AU 23% 25% 28%

    New South Wales 24% 25% 31%

    Victoria 23% 24% 30%

    Queensland 23% 27% 25%

    South Australia 16% 21% 29%

    Western Australia 22% 25% 26%

    Metro 25% 25% 29%

    Regional/Suburban 22% 27% 32%

    Rural 18% 19% 19%

    Green = Significantly higher than total Red = Significantly lower than total

    Expectations by industry type

    Agribusiness

    Business, prof. &

    property services

    Construction

    & trades

    Finance &

    insurance

    Manufacturing &

    wholesale

    Retail & hospitality

    Transport, postal &

    warehousing

    % expecting

    economic

    improvement within

    12 months

    13% 30% 21% 24% 22% 20% 21%

    % expecting increase

    in revenue in next 12

    months

    19% 29% 17% 36% 17% 33% 9%

    % reporting more in

    pipeline for next 3

    months

    15% 30% 23% 40% 33% 30% 23%

    Green = Significantly higher than total Red = Significantly lower than total

  • MYOB Business Monitor September 2013

    Page 5

    Investment intentions show emphasis on customer base

    In this wave, the area of business in which operators were most likely to increase their

    focus/investment in the next 12 months was customer retention, at 35%. Customer

    acquisition strategies were also high on the agenda, ranking second at 30%. In third place

    was plans to increase the number or variety of products/services sold (24%).

    Compared to the previous survey, fewer operators intended to increase investment overall.

    The areas most likely to note a reduced emphasis in investment were:

    • Customer acquisition strategies (down from 35% to 30%) • Sale of products and services online (down from 22% to 17%) • $ value of online marketing and advertising (down from 21% to 17%) • Working with business advisors to enhance the business (down from 18% to 14%) • $ value of offline marketing/advertising (down from 17% to 13%) • Customer retention strategies (down from 38% to 35%) • Number of full time employees (down from 10% to 7%)

    Key differences

    Key differences were noted across a number of categories, including by age and size of the

    business. As seen in the table overleaf, start ups and small businesses were more likely to

    increase focus/investment in the next 12 months across a number of areas compared to

    established businesses and, to a lesser extent, sole operators.

    Industry sector differences also showed. Retail & hospitality and finance & insurance

    businesses appeared to take a more expansionary approach. There were no significant

    differences by age group.

    16%

    19%

    18%

    21%

    19%

    21%

    24%

    23%

    24%

    29%

    34%

    39%

    15%

    16%

    19%

    19%

    20%

    18%

    22%

    22%

    23%

    23%

    27%

    29%

    37%

    16%

    17%

    15%

    19%

    16%

    21%

    21%

    22%

    26%

    27%

    27%

    35%

    37%

    10%

    17%

    18%

    17%

    15%

    21%

    22%

    17%

    21%

    23%

    26%

    35%

    38%

    7%

    13%

    14%

    15%

    16%

    17%

    17%

    18%

    20%

    23%

    24%

    30%

    35%

    Number of full time employees

    The $ value of offline marketing

    and advertising

    Working with business advisers to

    enhance your business

    Number of part time or casual

    employees

    Investment in IT

    systems&processes

    The $ value of online marketing

    and advertising

    The sale of products/services

    online

    Sales of products/services offline

    Amount you pay the employees

    Your prices and margins on

    product/services sold

    Number or variety of products or

    services offered

    Focus on customer acquisition

Recommended

View more >