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Providing Leadership and Opportunity for business
Member News & Information
2012 OfficersScott Mayes, Chairman
Timothy R. Jefferis, Chairman-ElectTD Bank
Chris Tolsdorf, Vice ChairmanTolsdorf Oil Lube Express
Rob Partridge, SecretaryWC Area School District
Donna Urian, TreasurerFischer Cunnane & Associates, Ltd.
Mike Brown, Past ChairmanKMRD Partners, Inc
Board of DirectorsMary Bigham
Bryan BrocksonEDiS Construction & Development
Thomas CiccaroneParkway Dry Cleaners
John J. Cunningham, IVLamb McErlane PC
Ronald K. DellaVecchiaDellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc.
Guy T. Dunn1-800-905-GEEK / Geeks on Call
Mark ErnestFranklin Mint Federal Credit Union
Thomas GavinThe Chester County Hospital
Liz Golding1N Bank
Nicole GrebloskieArthur Hall Insurance
Bruce GriffinYMCA West Chester Area
Frank JacquetteJacquette Consulting, Inc.
Mell JosephsStudent Services, Inc.West Chester University
Jeannie McGinnMcGinn Marketing Works
Arlene McGranaghanDaily Local News
Patrick McKenna, Esq.Gawthrop Greenwood, PC
Andrew McMenaminDNB First
Brian MillerMars Drinks North America, LLC
Marisa PowellPietros/Nonnas Restaurants
For the Love of West ChesterVolunteer of the Year 2012
If youre searchingfor a definition oflabor of love, lookno further thanTodd Marcocci andAmy Walp, of Underthe Sun Productions
and the MARS Drinks Old FashionedChristmas Parade. Todd and Amy be-gan volunteering in 2005 to make theannual parade a must-see event indowntown West Chester as a way togive back to the community.
First, they focused on the Christmastree. Then, it was new floats, includinga breathtaking ride for Santa. In 2006,
Under the Sun Productions began pro-ducing the parade itself all on a volun-teer basis. Since then, attendance atthe parade has grown from about 5,000spectators to over 20,000. In 2009, USAToday listed the parade as one of theTop 10 Holiday events in the nation.
For their ongoing efforts on behalf ofWest Chester and the Greater WestChester Chamber of Commerce, Toddand Amy will receive the Volunteer ofthe Year Award for 2012. The awardwill be presented at a luncheon on Oct.16, 2012 at Penn Oaks Golf Club.
In nominating the pair, Chamber
continued to page 13
In addition to working on over 550cars a month, Dave, Laura andJonathan Aloisio and the staff of DavesAutomotive Repair Enterprise (DARE),West Chester go above and beyondwhen it comes to providing customerservice and being involved in the com-munity. This ability to cover all thebases when it comes to customer sat-isfaction is the reason the business hasbeen successful for over 35 years.
Its also the reason the Greater WestChester Chamber of Commerce
(GWCC) named DARE its 2012 Businessof the Year. The award, presented an-nually to a Chamber member for out-standing achievement in the businesscommunity and the Greater WestChester community-at-large, will be pre-sented at a luncheon to be held Oct. 16,2012 at Penn Oaks Golf Club.
DARE is an outstanding business inso many ways, said Mark Yoder, GWCCpresident. The Aloisio Family knowshow to do it all from taking care of cars,to taking care of customers, to caringabout the community. They do it alland do it all well. The Chamber is proudto recognize them for their ongoing
continued to page 11
Going the Extra Mile Leads to SuccessBusiness of the Year 2012
By Dorothy Kennedy
By Dorothy Kennedy
WELCOME NEW MEMBERSWELCOME NEW MEMBERS
September/October 2012 www.greaterwestchester.com 3
Binder & Canno Bret M. Binder803 W. Market St.West Chester, PA 19382484-648-1814; Fax firstname.lastname@example.orgAttorney
Clothes Mentor Chris Barnett1369 Wilmington PikeWest Chester, PA email@example.com/clothesmentorwestchesterpaConsignment
Delaware Valley Business Referral Group Mr. Tom Mannc/o Penn Office Products510 E. Barnard St., #24West Chester, PA 19382917-834-4104info@TheDVBRG.comwww.TheDVBRG.comMembership Organization
Devon Financial Partners, LLC Mr. Billy Muldowney744 W. Lancaster Ave., Ste. 235Wayne, PA 19087610-293-8319; Fax firstname.lastname@example.orgFinancial Services
Fieldhouse Wellness Mr. Frank Brady255 Great Valley Pkwy., Suite 140Malvern, PA 19355610-981-6400; Fax email@example.comChiropractor
Fig West Chester / Moxie House LLC Ms. Deborah Brandt153 E. King St., Suite 212Lancaster, PA firstname.lastname@example.orgPublishers (Print or Online)
Four Seasons Lawn Management Mr. Joe Fanning200 W. Hilltop Rd.West Chester, PA 19382610-306-87304Csonsmgt@gmail.comLawn Service
Ms. Danielle Friel400 Devon Dr.Exton, PA email@example.comMarketing/Public Relations
Jay Gundel & Associates, Inc. Mr. Jay Gundel300 Foulk Rd., Suite 1AWilmington, DE 19803302-658-1674; Fax firstname.lastname@example.orgAdvertising
Hotel Warner Ms. Lisa Stephens120 N. High St.West Chester, PA email@example.comLodging
New York Life Mr. Zachary Jardine555 E. City Ave., Suite 800Bala Cynwyd, PA firstname.lastname@example.orgInsurance
Massage Envy Spa, West Chester Ms. Kate Diffenderfer1107 West Chester PikeWest Chester, PA 19382610-701-4300; Fax email@example.comMassage Therapy Service
Roots Cafe Mr. Daniel Cellucci8 W. Gay StreetWest Chester, PA firstname.lastname@example.orgRestaurant/Cafe
Take Shape For Life / Medifast Ms. Tina O'Brien1007 Shiloh Rd.West Chester, PA email@example.comHealth Services & Products
Wells Fargo Home Mortgage Mr. Gus Laserna999 West Chester PikeWest Chester, PA 19382610-732-1078; Fax firstname.lastname@example.orgMortgage Companies
Chamber StaffMark J. Yoder Dave Fairman
President Director of Membership
Maggie ONeillOffice Operations Director
Bethany HenryMember Services Coordinator
Chamber of Commerce of Greater West Chester119 North High Street t: 610.696.4046West Chester, PA 19380 f: 610.696.9110www.greaterwestchester.com
4 www.greaterwestchester.com September/October 2012
Initiative in Practice
SUPER LAWYERS& RISING STARS
September/October 2012 www.greaterwestchester.com 5
On a recent business tripto Ohio, I drove across ourbeautiful state via the Pennsyl-vania Turnpike. During my firstrest stop, on the PennsylvaniaTurnpike, I decided to buy afresh cup of coffee. Thewoman who worked the foodcounter had a great sense of en-ergy and enthusiasm she was
obviously a morning person. How may I help you?The pervasive aroma of brewing coffee, fresh-bakedpastries, sizzling bacon and fried eggs filled theroom and created an appetizing ambiance.
When it was my turn I ordered my coffee,pulled a five dollar bill out of my wallet and as Ihanded over the money to the woman, she asked,Would you like a breakfast sandwich - theyrefresh? So there I stood cash in hand, in the pres-ence of an upbeat person who invited me to tastethe food which filled the room with its enticingaroma. A positive response added $2.50 to my total.
After she handed me the coffee and breakfastsandwich, along with a nice thank you, I stepped tothe side to add a little milk to my coffee. I overheardthe next transaction in which a customer ordered acup of coffee and sure enough, this woman made thesame suggestion which resulted in another breakfastsandwich sale. This added another $2.50 to her cashregister.
Being curious, I waited in the lobby, ate mybreakfast sandwich, and watched this counter per-son serve more customers. She sold an additionalfour breakfast sandwiches in about five minutes.This womans sense of timing was outstanding. Shewaited until a customers wallet or purse was out,
Upselling and Maximizing RevenueBy Steve Coscia
Steve Coscia (email@example.com) of Coscia Communicationswrites, speaks and consults about customer service. His books,tapes and television appearances have helped thousands of business professionals.
with cash in hand and then she asked her upsellingquestion along with the value proposition, Theyrefresh. Wow, I thought t