Sept 2011 Issue Independent Dealer Magazine

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September 2011 Issue of FIADA's Independent Dealer Magazine

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  • September 2011 Independent Dealer 1www.fiada.com

    Information and Insight for Florida Used Car Dealers September 2011 www.FIADA.com

    From becoming a rainmaker to brushing up on buy-here, pay-here there is something for everyone at the FIADA Annual Convention. Page 21.

    SINCE 1940

    A Publication of the Florida Independent Automobile Dealers Association

    PRST STD

    U.S. POSTAGE

    P A I D

    FULTON, MO

    PERMIT NO. 38

  • www.fiada.com

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  • September 2011 Independent Dealer 3www.fiada.com

    MAILING ADDRESS 1840 Fiddler Court Tallahassee, FL 32308

    TELEPHONE (850) 385-2712 (800) 237-0448

    FAX (850) 385-3251

    WEBSITE www.FIADA.com

    EXECUTIVE COMMITTEE Brandi Noegel President

    Jim Kagiliery Chairman of the Board

    Dino Mercurio Secretary

    John Cousins Treasurer

    Jim Kagiliery Regional Vice President

    Frank Fuzy Regional Vice President

    George Hickey Regional Vice President

    Steve Marbais, CMD Regional Vice President

    Chris Leedom Regional Vice President

    FIADA STAFF Lisette Mariner Executive Director

    Terry Myers Educational Instructor Sarah Langley Administrative Director

    Alex Romans Education Director

    Christy Taylor Editorial/Advertising

    POSTMASTER:Send address changes to:FIADA 1840 Fiddler Court

    Tallahassee, FL 32308(850) 385-2712 Toll Free: (800) 237-0448

    Fax: (850) 385-3251 www.FIADA.com

    The Independent Dealer is a publication of: Florida Independent Automobile

    Dealers Association, 1840 Fiddler Court, Tallahassee, FL 32308.

    The magazine is published every month in Tallahassee and distributed to Florida new, used, wholesale and lease/retail car dealers. Advertising rates are available upon request.

    The statements and opinions expressed herein are those of the individual authors

    and do not necessarily represent the views of Independent Dealer or the Association.

    Likewise, the appearance of advertisers, or their identification as members of FIADA, does

    not constitute an endorsement of the products or services featured.

    ContentsSeptember 2011

    For members of the Florida Independent Automobile Dealers Association

    C O L U M N S & F E A T U R E S

    4 Presidents Message Brandi Noegel

    6 DHSMV News & Notes Quarterly update from the Department of Safety and Motor Vehicles

    8 Membership News A monthly list of new, rejoining and renewing members.

    10 When is As-Is not really As-is? FIADA General Counsel Rob Sickles reviews recent court cases that could affect

    how your dealership discloses warranty information.

    13 Top Reasons Why You Should Belong to FIADA A growing list of benefits and reasons why you should join FIADA.

    16 Legislative Update The Honorable John Grant and Jennifer Lux, FIADA Legislative Advocates

    21 FIADA Annual Convention Its your last chance to register, for the 2011 FIADA Annual Convention and

    Trade Show. Find a schedule of events, things to do and more.

    28 What Makes a Rainmaker? Convention speaker Ed Robinson gives ideas on how to make it RAIN around

    you and your business.

    32 Compound Marketing Convention speaker Steve Gordon shares why this approach is the only

    marketing strategy you will ever need.

    38 Industry News

    U P C O M I N G E V E N T SOctober 13-15, 2011FIADA Annual Convention & Trade ShowGaylord Palms ResortOrlando, FL

    Scan this code with your smart phone or mobile device to register now for the FIADA Annual Convention.

    ADDTag offers its dealers the bene ts of: Best pricing

    Live customer support

    Innovative cost saving products

    Web-access to multiple state motor vehicle databases

    Put your dealership logo on your temporary tag!

    Real Service, Real-Time, Real Easy!

    Come and join the thousands of Florida dealers who already benefi t from ADDTags many time and cost saving services. To sign up contact customer service at 866-923-3123 or email us at info@add123.com

    In todays competitive marketplace a dealer needs every marketing edge they can get. What better way to accomplish this than advertising your dealership on a vehicle you just sold!

    Auto Data Direct Inc. (ADD) is pleased to announce a new value added enhancement to its already popular ADDTag temporary tag product at no additional cost!

    Launching September 6, ADDTag print-on-demand temporary tags will sport a new look. Your dealership logo will now have a prominent place on the ADDTag stock, instead of advertising your temporary tag provider! To take advantage of this no additional fee service, you simply upload your logo to ADDTag one time and then each time you print an ADDTag temporary tag your logo will appear in the top left corner. As always with ADDTag, any laser printer will do.

    SAMPLESAMPLE

    on your temporary tag!

    ADD123.com

    Enter promo code FIADA11

    to receive $25 off account activation.

    -4238 ADD Tag FIADA_full pgR1.indd 1 9/1/11 4:18 PM

  • www.fiada.com4 Independent Dealer September 2011

    Once again our FIADA Convention is just around the corner. The schedule is full of Educational Seminars. The Convention Committee is trying to make it a lot of fun, too. We are all here to exchange information, get updates on the changing laws and stay current with industry standards.

    For the Fun Night dress like your year book picture or if you didnt like your high school style, dress up in an outfit from the 50s, 60s or 70s. What ever you do just make it fun. Remember, we are all just dealers trying to help one another and have a good time doing it.

    Each year we gather the best vendors to learn about new and different products that might help you and your company make a difference in your business. Who knows what you might find to help in this economy. Life as we know it has changed beyond our dreams. It is getting harder and harder to find good cars.

    The Convention Countdown is OnBY BRANDI NOEGEL

    F R O M T H E P R E S I D E N T

    On a different note, we just received notice from Mike Linn, NIADAs chief executive officer, that CARFAX has changed all of their ads. They have removed words such as: free and reputable. (See page 38 for more information). The price calculator is the next thing on the list, and as always we will keep you updated on the progress.

    As the countdown to convention gets closer and closer, dont wait to register. Go ahead and do it today. Use the registration form on page 26 or go to www.FIADA.com and do it online. We want to make sure you enjoy our convention, so if there is anything the staff can do to make your experience better, please do not hesitate to let them know. Call them at (800) 237-0448 with questions, or requests Remember the dates, October 13-15, 2011 at the Gaylord Palms Resort in Orlando.

    Sincerely,Carol (Brandi) NoegelFIADA President

    CONVENTION COUNTDOWN: Registration options ........................Page 22 Golf Tournament ............................Page 22 Hotel Info .....................................Page 23 What to Do in Orlando ......................Page 23 Schedule of Events .........................Page 24 Sponsors & Exhibitors ......................Page 25 Registration Form...........................Page 26

    4 Independent Dealer September 2011 www.fiada.com

  • September 2011 Independent Dealer 5www.fiada.com

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