separating fact from fiction: which enterprise mobility solutions offer real value
TRANSCRIPT
Separating Fact from Fiction: Which Enterprise Mobility Solutions Offer Real Value?
Alaa Saayed, ICT Team Leader and Senior Industry Analyst
Francisco Rizzo, ICT Research AnalystFrancisco Rizzo, ICT Research Analyst
ICT
08/31/2011
Today’s Presenters
Alaa Saayed, ICT Team Leader
& Senior Industry Analyst
Frost & Sullivan
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Francisco Rizzo, Research Analyst
Frost & Sullivan
Focus Points
� Understanding the Mobile Workforce
� Enterprise Mobility Trends
� The State of the Market
� Identifying Proven Mobility Solution
� Best Practices for Selecting the Most Appropriate
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� Best Practices for Selecting the Most Appropriate Mobility Solution
Understanding the Mobile Workforce
400 Million Global Office Workers
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Source: Frost & Sullivan
Generation Y 36 %
400 Million Office Workers: Age
Understanding the Mobile Workforce
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Source: Frost & Sullivan
Generation X 24 %
Baby Boomers 40 %
Executives & Mgnt. 15%
400 Million Office Workers: Professional Role
Mobile Workforce 20 %
Understanding the Mobile Workforce
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Source: Frost & Sullivan
Clerks 10%
Office Workets/Corridor Worriors 65%
Office Workets/Corridor Worriors
1 Billion+ Industry Workers (excluding the agricultural sector): Vertical Market Opportunities
Manufacturing
300+ Million
Retail
150+ Million
Healthcare Government
Understanding the Mobile Workforce
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Source: Frost & Sullivan
300+ Million 150+ Million 100+ Million 75+ Million
Hospitality
70+ Million
Education
60+ Million
Finance
25+ Million
TransportMedia &
EntertainmentLogisticsSports
Energy, etc.
Others
200+ Million
Enterprise Mobility Trends
Consumerization Redifines Mobility
In less than three years, the iPhone became mainstream in 80+ percent of the Fortune 500 companies; in less that two years, Android business users reached three million; in under a year, tablets have gone from newbie to necessity among technologists and mainstream buyers alike.
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In places such as North America and Europe, six out of ten mobile devices that are used in the enterprise are owned by the consumer.
Enterprise Mobility Trends
Smartphone Sales Explode
Smartphone shipment will rapidly exceed personal computer shipments within the following years. Iphone and Android-based devices have been increasing dramatically, selling around 20 million and 50 million units annually, and experiencing triple-digit growth rates from 2010 quarters.
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Mobile devices have grown in number more significantly in recent years than computers and televisions combined.
Enterprise Mobility Trends
Powerful Tablets Become Another Enterprise Endpoint
With the advancements in processor power, touch-screen technologies, high-resolution displays, open app development environments, and advanced mobile operating systems now powering tablets, the enterprise tablets market has become one of the hottest topics in the industry over the last two years.
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More tablets are expected to be purchased by IT departments to support their mobile workforce and executives.
Enterprise Mobility Trends
The 2nd Phase of UC Rollout Dictates New Advanced Endpoints
Fully-integrated unified communications deployments have almost turned five years now. While the first phase of UC deployments has been characterized by IP endpoints trying to accommodate the new UC landscape, the second phase of UC (a period encompassing within the last two years and a half) has started to see newly developed endpoints centered around UC.
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developed endpoints centered around UC.
Enhanced End-User experience, better integration, and improved interoperability characterize new UC endpoints.
Enterprise Mobility Trends
Wireless-enabled Enterprises Increase
WLAN adoption in the enterprise space is growing at a double digit rate year-over-year. Enteprise WLAN market continues to evolve with new wireless standards, security measures, cheaper access points, broadband wireless technologies, and WiFi-enabled Smartphone models.
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The WLAN market has become a billion-dollar market.
Enterprise Mobility Trends
Various Forms of Mobile Communications Applications Emerge
The rise of multiple trends such as consumerization, collaboration, social networking, and unified communications have created a flood of new communication-related mobile applictions, including team and work spaces, instant messaging apps, email integration, activity streams, content management integration, and social media apps.
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Today, choices are so many and diverse that it is very difficult for an enterprise customer to distinguish what solution best fits its needs.
State of The Market
IT Departments Are Challenged on Which Enterprise Mobility Solutions to Implement
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Identifying Proven Mobility Solution
Enterprise Communication Systems & UC Architectures
Hardware Endpoints
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Deskphones Computers Mobiles DECT TabletsHeadsetsWireless Phones
Video Endponts
Basic Softphones Advanced UC Clients Collaborative Apps UM DashboardsFMC/Mobile UC
Clients
Software Endpoints
Description FMC clients are software that allows mobile device to connect with enterprise systems or WLANs to extend features and deliver cost-effective communications. They could be basic PBX to mobile extensions or advanced FMC clients.
Ideally Suited for -Road warriors and executives and management.-VoWLAN-ready environments.-IP telephony – ready environments .-UC environments.
Growth Indicators Shipment : 3.3 Million clients shiped in 2010 (double-digit growth)Expected CAGR: 74.8 percent in terms of units (2010-2016)Potential Revenue: 4.17 Billion by 2016
Identifying Proven Mobility Solutions – FMC/MUC Clients
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Potential Revenue: 4.17 Billion by 2016
Main Strengths -Significant communications cost reduction .-Increased productivity through the extension of PBX and UC features and increased availability and responsiveness.-Better management and control on consumer-owned devices-The possibility to laverage technology investment (WLAN, IP tepehony, UC)
Main Weaknesses -Advanced FMC offerings still expensive.-Technical complexities stil prevent adoption.
Main Vendors ALU, Avaya, Cisco, Comdasys, QuesCom, ShoreTel, Siemens, Tango Networks, and Varaha Systems.
Average Prices License Cost: anywhere from USD 30 to USD 40Server Cost : anywhere from USD 2, 000 to USD 40,000
Description Desktop communication clients are click to connect dashboards (either basic softphones or advanced UC clients) that could offer various communications capabilities (including, voice, video, and data)
Ideally Suited for - Environments with Home workers. - IP telephony and UC environments.- Office workers in general.- Desktop phone free environments.- SMBs constrained about endpoint costs.
Growth Shipment :10.1 Million, becoming mainstraim.Expected CAGR: 14.1 percent in terms of units (2010-2017)
Identifying Proven Mobility Solutions– Desktop Clients
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Expected CAGR: 14.1 percent in terms of units (2010-2017)
Main Strengths -Increased productivity through the use of a single dashboard with multiple and unified communication capabilities.-Cost effective endpoints that replace the desktop phone.
Main Weaknesses -Dependent on the PC.-Lack of habit and popularity of desktop phones.
Main Vendors ALU, Avaya, Cisco, ALU, ININ, Microsoft , Mitel, NEC, ShoreTel, Siemens, Toshiba and others.
Average Prices License cost : USD 25 to 70. Also sometimes offered for freeServer cost: anywhere from USD 5, 000 to USD 50,000.
Description A tablet PC is a small computer that has key applications and the main features of a personal computer. Usually it’s a touchscreen device that run a light adapted PC operating systems.
Ideally Suited for - Road worriers, executives and management.-Could be personalized to be used in different verticals such as hospitality , healthcare, retail and education.
Growth Shipment: 13.33 , also becoming mainstraim.Projection: 164 Million in 2015.
Identifying Proven Mobility Solutions – Tablets
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Projection: 164 Million in 2015.
Main Strengths -Fast access to multiple forms of communications.-On the go information reservoir .-Less expensive than a handheld computer.-Increased collaboration features and capabilities.
Main Weaknesses -Still does not have full blown capabilities of PCS.-Still expesnive price points.-Cheaper mobility alternatives .
Main Vendors Apple, Avaya, Cisco , Quaduro, RIM, Samsung, HP, etc.
Average Prices Anywhere from USD 200 to USD 1,000
Description VoWLAN Single-mode devices are wireless telephones that transmit voice over IP (VoIP) over wireless LANs, but cannot be used with Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA) networks. Many of these devices support a rich range of applications.
Ideally Suited for - Corridor warriors.- VoWLAN-ready environments.- Jobs requiring direct contact with customers (e.g. retail) - More vertical than carpeted office.
Growth Indicators Shipments (world): 420,000 units.
Identifying Proven Mobility Solutions – Wireless Phones (Single-mode)
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Growth Indicators Shipments (world): 420,000 units.Expected CAGR (2010-2017): 32.8% (in terms of revenue)Potential market size (2017): 3.5 million units; $1.2 billion.
Main Strengths - Proven ROI (increased worker productivity, improved customer care)- Supports data, which enables interesting application integration.
Main Weaknesses - Many enterprises regard these devices as being expensive.- Possible voice quality degradation due to frequency
overlaps with other wireless devices.
Main Vendors Cisco, Motorola, Polycom (SpectraLink), Vocera,
Average Prices $400
Description Digital Enhanced Cordless Telecommunications (DECT) is a standard originally created in 1988 by the European Telecommunications Standards Institute (ETSI) for digital cordless phones used by both residential consumers or businesses around the world.
Ideally Suited for - Corridor warriors.- More vertical than carpeted office.- Enterprise with no WLAN infrastructure .
Growth Indicators Shipments (world): 1.5 million units.Expected CAGR (2010-2017): 11.6% (in terms of revenue)
Identifying Proven Mobility Solutions – DECT Phones
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Expected CAGR (2010-2017): 11.6% (in terms of revenue)Potential market size (2017): 3.3 million units; $575 million.
Main Strengths - Excellent audio quality (DECT runs over its own regulated frequency band)- More accessible in terms of price.
Main Weaknesses - Doesn't support data (limited messaging capabilities) - Requires an investment in DECT infrastructure (e.g. base
stations)
Main Vendors Aastra, Alcatel-Lucent, Ascom, NEC Unified Solutions, Polycom (KIRK), Siemens.
Average Prices $180
Description A headset is a communications devices that combines the functions of headphone and a microphone. These endpoints can be either corded or wireless. Some new-generation headsets can integrate with UC clients, enabling presence.
Ideally Suited for - Contact center agents.- Jobs that require that the employees hands be free while.
making/receiving calls.- Some corridor warriors (wireless headsets) - UC environments.
Growth Shipments (world): 8.5 - 9 million units
Identifying Proven Mobility Solutions – Enterprise Headsets
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Growth Shipments (world): 8.5 - 9 million unitsExpected CAGR (2010-2017): 10.7% (in terms of revenue)Potential market size (2017): 18.3 million units; $1.6 billion.
Main Strengths - Allows for multitasking .- Wireless headsets give users freedom to move around their
working environment.
Main Weaknesses - Inexpensive headsets generally don’t last long.- Wireless headsets are sill perceived as being expensive .
Main Vendors GN Netcom (Jabra), Plantronics, Sennheiser
Average Prices $90 (all headset types); $65 corded, $155 wireless.
Best Practices for Selecting the Most Appropriate Mobility Solution
Step 1: Define business objectives
• Define what you look to achieve from a mobility solution deployment (increased productivity, improved communications, better customer experience, etc.)
Step 2: Internal due diligence
• Understand your existing infrastructure to see what you can leverage• Define your budget • Understand the needs and functions of your employees. Ask yourself how your
employees will use these devices? Are my employees mostly deskbound, which ones are on the move (corridor warriors)?
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Step 4: Choose the most adequate solution
• Based on your corporate goals, infrastructure analysis, employee profiles, and ROI analysis, choose the most adequate solution.
Step 3: Do your home work
• Get informed on the different solutions that are out there (e.g. this webinar)• Ask vendors to show you an ROI analysis. You will find that vendors are happy to show
you proven ROI case studies.
Step 5: Monitor results
• Measure results to see if your business objectives were met.
Q&A
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