seoul best policy in 2013 (sync seoul)
DESCRIPTION
Writer : Seoul Metropitan GovernmentTRANSCRIPT
SEOULDESIRED FLOOR HEATING
ECONOMY
ECONOMY
ECONOMY
SAFETYSAFETY
WELFARE
WELFARE
WELFARE
WELFARE
WELFARE
PEOPLECITY
CITY
CITY
CULTURE
NATURE
NATURE
CITIZEN
CITIZEN
CITIZEN
CITIZENHISTORY
HISTORY
HISTORY
HISTORY
TIME
ENVIRONMENT
Sync
Sync SEOULCOMMUNICATION
CULTURE
ENVIRONMENT
CULTURE
PUBLIC RENTAL
PUBLIC RENTAL
PUBLIC RENTAL
CREATIVE PROFESSIONALS
SHARE CITIES
FOREIGN INVESTMENT
WORKSOP
WORKSOP
120 DASAN CALL CENTER
DDP
DDPDDP
DDP
DDP
DDP
SHARE CITIES
RECOVERY
2030 URBAN PLANNING
2030 URBAN PLANNING
2030 URBAN PLANNING
2030
2030
PLANNING
CAN RECYCLINGRECYCLING
CAN RECYCLING
SMART
SMART
SMART
SHARE CITIES
GOVERNMENT
GOVERNMENT
SMART
SEOUL FUTURE
FUTURE
FUTURE
FUTURE
TOURISM
PUBLIC RENTAL
URBAN
120 DASAN CALL CENTER
120 DASAN CALL CENTER
CITIZEN
Sync SEOUL
Sync SEO
UL
English
SEOUL
Contents
02
03
Environment_ One Less Nuclear Power Plant 45│Recycling and Upcycling 48│Food waste disposal system 50 Urban Farming 52
Culture_ I ♥ Seoul : 10 Million Foreign Tourists in Seoul 73│Promoting Seoul City Wall as UNESCO Heritage Site 80
72
Culture
Time_History
44
Environment
City_Nature
Communication_ SNS Governance 11│Communication with citizens 14│Budgeting System with the Participation of Citizens 16
About Seoul_ 04
01
10
Communication
People_Citizen
Safety_ The Bridge of Life 55│CPTED(Crime Prevention Through Environmental Design) 58│Night Guides for Women 60
Transportation_ Vision 2030 for a Pedestrian-Friendly Seoul 63│Seoul Metropolitan Subway 66│Late-night Bus (Owl service) 68
Innovation_ Sharing City 83│Community Building Project 84
82
Innovation
54
Safety
62
Transportation
Economy_ Jobs 19│An economy that benefits everyone 22│Seoul-Type Industry Cluster 24│Economic Activities by foreigners 26│Seoul, the Smart City 28
Welfare_ Basic Rights for Better Living 31│Underprivileged 34│Women 38│Youth 40
30
Welfare
18
Economy
SEOULDESIRED FLOOR HEATING
ECONOMY
ECONOMY
ECONOMY
SAFETYSAFETY
WELFARE
WELFARE
WELFARE
WELFARE
WELFARE
PEOPLECITY
CITY
CITY
CULTURE
NATURE
NATURE
CITIZEN
CITIZEN
CITIZEN
CITIZENHISTORY
HISTORY
HISTORY
HISTORY
TIME
ENVIRONMENT
Sync
Sync SEOULCOMMUNICATION
CULTURE
ENVIRONMENT
CULTURE
PUBLIC RENTAL
PUBLIC RENTAL
PUBLIC RENTAL
CREATIVE PROFESSIONALS
SHARE CITIES
FOREIGN INVESTMENT
WORKSOP
WORKSOP
120 DASAN CALL CENTER
DDP
DDPDDP
DDP
DDP
DDP
SHARE CITIES
RECOVERY
2030 URBAN PLANNING
2030 URBAN PLANNING
2030 URBAN PLANNING
2030
2030
PLANNING
CAN RECYCLINGRECYCLING
CAN RECYCLING
SMART
SMART
SMART
SHARE CITIES
GOVERNMENT
GOVERNMENT
SMART
SEOUL FUTURE
FUTURE
FUTURE
FUTURE
TOURISM
PUBLIC RENTAL
URBAN
120 DASAN CALL CENTER
120 DASAN CALL CENTER
CITIZEN
Delivering hope for Seoul where citizens share and enjoy together!
SyncSEOUL
Map
Statistics
Population
There are 25 autonomous “gu” districts in Seoul,
divided into 423 administrative “dong” sub-units.
Each “gu” is a basic local government unit that takes
care of its assigned affairs and autonomous duties.
The “gu” provides administrative services that are
closely related to the lives of citizens.
AboutSeoul
4,182,314 household 10,437,737 people three(Youth Population: 1,317,826 people)
Statistics Date: January 14, 2013
Aged: over the age of 65
Youth: 15-24 years
1,130,508
493,688
Elderly people(foreigners: 6,226 people)
636,820Female
Male
245,680
117,765
Foreigner
127,915Female
Male
10,192,057
5,037,288
Korean
5,154,769Female
Male
10,437,737
5,155,053
Total population
5,282,684Female
Male
Seodaemun-gu
Nowon-gu
Seongbuk-guJongno-gu
Eunpyeong-gu
Dongdaemun-gu
Jungnang-gu
Gangbuk-gu
Seongdong -gu Gwangjin
-gu
Gangdong-gu
Songpa-gu
Gangnam-guSeocho-gu
Dongjak-gu
Gwanak-guGeumcheon
-gu
Yeongdeungpo -gu
Gangseo-gu
Yangcheon-gu
Guro-gu
Jung-guMapo-gu
Yongsan-gu
Dobong-gu
Day Care Centers Births Medical Institutions
Gross Regional Domestic Product Establishments Electricity
Consumption Renewable Energy
Generation
Bicycle Paths Daily Traffic Volume Crosswalk Subway Passengers
Students per Class Concert Halls Public Libraries
6,538 Places(’12)
666.0㎞(’12)
15,942Organization(’12)
29,717Press(’12)
255,549toe(’11)
123Number(’11)
283,651.3Billion(’11)
2,559,655Thousand People
(’12)
3,638,394MWh(Apr.2013)
285Auditorium(’12)
752,285Company(’11)
KRW
32.0People(’12)
7,200(Apr. 2013)
31,156,000Pass/day(’10)
City LogoThe city logo represents a mountain, the sun, and the Han River. Together, they form the word
‘Seoul’ in Korean. In a broader sense, it embodies the image of an excited person, signifying the
city’s emphasis on anthropocentricity. While the green mountain implies the city’s focus on
eco-friendliness, the blue Han River represents history and vitality, and lastly, the red sun signifies
hope and vision. Designed with fine brush strokes, the logo allows one to feel closer to Seoul and
sense the vitality of the residents.
Seoul aim image : The human city of the history and energy
GRDP
Sister
Friendship
MOU City
▶ Memorandum of Exchange and others: 18 cities
① Ottawa (Canada, Jan. 10, 1997) ② Berlin (Germany, Apr. 23, 1997)③ Amsterdam (Netherlands, Mar. 15, 1999) ④ Budapest (Hungary, Jul. 14, 2005)⑤ Istanbul (Turkey, Aug. 24, 2005) ⑥ Los Angeles (USA, Oct. 16, 2006)⑦ Milano (Italy, Feb. 1, 2007) ⑧ Minsk (Belarus, Jul. 8, 2008)⑨ Shandong (China, Jul. 19, 2008) ⑩ Jiangsu (China, Jul. 21, 2008)⑪ Guangdong (China, Jul. 22, 2008) ⑫ Zhejiang (China, Apr. 10, 2009),⑬ Tianjin (China, Apr. 12, 2009) ⑭ Addis Ababa (Ethiopia, Sept. 29, 2010)⑮ Hokkaido (Japan, Oct. 15, 2010) ⑯ Maputo (Mozambique, Jun. 13, 2011)⑰ Bucharest (Romania, May. 9, 2012) ⑱ Buenos Aires (Argentina, Jun. 25, 2012)
▶ Sister / Friend / MOU Cities(As of Jul. 2012)
Number Country City Population(Ten-thousand)
Area Date of agreement signed
1 Taiwan Taipei 262 272 68.03.23
2 Turkey Ankara 369 1,204 71.08.23
3 USA Honolulu 87 1,576 73.10.22
4 USA San Francisco 74 125 76.05.18
5 Brazil São Paulo 1,700 1,509 77.04.20
6 Colombia Bogota 800 1,518 82.06.14
7 Indonesia Jakarta 1,050 664 84.07.25
8 Japan Tokyo 1,207 2,187 88.09.03
9 Russia Moscow 864 794 91.07.13
10 Australia New South Wales 634 801,600 91.11.08
11 France Paris 220 105 91.11.12
12 Mexico Mexico City 860 1,504 92.10.05
13 China Beijing 1,530 16,410 93.10.23
14 Mongolia Ulaanbaatar 90 1,358 95.10.06
15 Vietnam Hanoi 314 927 96. 05.01
16 Poland Warsaw 165 512 96. 06.20
17 Egypt Cairo 1,600 1,492 97. 04.27
18 Italy Rome 280 1,508 2000.03.18
19 Kazakhstan Astana 51 300 2004.11.06
20 USA Washington D.C 65 179 2006.03.13
21 Greece Athens 400 450 2006.05.15
22 Thailand Bangkok 600 1,568 2006.06.16
23 Uzbekistan Tashkent 218 335 2010.07.02
23 9 6 3 3 1 1
Total Asia EuropeNorth
AmericaLatin
AmericaOceania Africa
▶ 2013 SMG Budget Overview
KRW 20,628.7 billion(Net value)
Communication & Innovation
Reserve Fund
0.9%
KRW 178.1 billion
General Administrative Services
1.5%
KRW 313.3 billion
Administrative Expenses
6.5%
KRW 1347 billion
Fiscal Activities
7.3%
KRW 1498.7 billion
Environment & Transportation
Roads and Transportation
8.6%
KRW 1770.6 billion
Parks and Environment
8.8%
KRW 1813.2 billionWater supply and Drainage KRW 950.9
billion / Climate Change Initiative KRW 461.2 billion / Expansion of Parks and Green Belts
KRW 401.1 billion
Public Transportation Management KRW 758.5 billion / City Railway KRW 469.8 billion
/ Roads Construction KRW 484.5 billion / Expansion of Parking Lots KRW 57.8 billion
Safety
Autonomous District Control GrantsKRW 1853 billion / Local Fiscal Coordination
Grants KRW 984.1 billion / Tax Collection Grants KRW 357.7 billion
Support for Districts
15.5%
KRW 3194.8 billion City Information KRW 208.9 billion /
Residential Areas Management KRW 55.3 billion
City Planning and Housing Management
1.3%
KRW 264.2 billion
City Safety
4.3%
KRW 889.3 billion Flood Prevention and Control
KRW 436.9 billion / Facility Management KRW 354.5 billion / Fire-fighting Services
KRW 97.9 billion
Welfare Economy Culture
Culture and Tourism
KRW 491.5 billion
Industries
KRW 516.7 billionThe City Government Revenue
KRW 2283.7 billion / School Site Purchase KRW 39.3 billion
Budget for the Seoul Metropolitan Office of Education
KRW 2,323 billion
Social Welfare
KRW 6028.5 billion29.2% 2.5%11.3% 2.4%
Nurturing Industries KRW 199.2 billion / Job Creation KRW 152.5 billion / Social Economy KRW 94.2 billion / Livelihood
Economy KRW 70.8 billion
Promotion of Culture, Arts, and Sports KRW 343.9 billion / Preservation of Historical
and Cultural Heritages KRW 106.3 billion / Promotion of Tourism KRW 41.3 billion
Low-income Families 1,691.6 / Women and Health Care 1466.1 / Residential Welfare 979.5 / Care for the Elderly 792.7 / Care for the Disabled 540.7 /
Health and Medical Care 295.8 / Education 262.1(Unit: KRW billion)
I believe the future belongs to those who dream.
Together we make dreams come true.
These days, I dream of giving the City Seoul a whole new look.
I hope you would join me in pursuing that dream.
My name is Park Won-soon.
Social Designer
Name Park Won-soon
Date and Place of birth March 26, 1956, Changneyong-gun, South Gyeongsang Province
Age 58
Twitter https://twitter.com/wonsoonpark
On Feb. 18, 2013, ‘Green Wall’ at Seoul’s new city hall won Guinness World Record.While the Seoul Square runs horizontal, the Green Wall runs vertical. It is a garden, designed
to signify unity among the city government, citizens, and the nature. It is an eco-friendly
space modeled on the nature.
‘Tong-Tong Tour’ of the new city hallAny citizen or tourist who wishes to take a tour of the hall can either make online reserva-
tions through the public-service-reservation-system (http://yeyak.seoul.go.kr/) or submit
application forms upon their visit. Apply for a tour guide of the new city hall, the Seoul Met-
ropolitan Library, and the Seoul Citizen’s Hall. The guided tour is offered in either Korean or
three other languages (English, Japanese, and Chinese). It is provided from Tuesday to Friday
(2 days reserved for online applicants, and 2 days for offline applicants). A total of 8~13 week-
end tours will be provided.
SculptureThe big ear sculpture symbolizes the city’s commitment to listen to its citizens more carefully.
It is a 2.5-meter ear-shaped bronze sculpture, dubbed as ‘Yeoboseyo (hello in Korean).’
Seoul Metropolitan LibraryThe old city hall has been transformed into a public library, the Seoul Metropolitan Library,
and it was opened on October 26, 2012. It will play an important role as a network-hub
for knowledge and information, serving as more than just a public library. In a total area of
18,977 m2, there are General collections, Seoul Archival Services, Global collections, Book
Café, Disability collections, and Digital collections throughout 9 floors.
There are 390 seats in reading rooms and about 100,000 books displayed on the cabinets of
the façade, registered as a cultural property. Thus, the library is more than just a cultural space
open to everyone. It is a great place for knowledge and information.
The new city hall is expected to serve as a venue for communication. Through-out the 8th and 9th floors, there is a multi-purpose auditorium with a seat-ing capacity of 500-700 seats. Large-scale conferences, presentations, and panel discussions can be held there. Also, throughout the 3rd and 4th floors, there is a large conference room which can accommodate 200 people and it is equipped with booths for simultane-ous interpretation of up to 6 different languages.
Seoul City Hall & Library
Mayor of Seoul
1974
1979
1980
1982
1991
1992
1995
2001
2002
2006
2011
Gyunggi High School
B.A. in History at Dankook University
22nd bar exam passed
Prosecuting attorney at Daegu District Court
LSE International Law Diploma course completed
International Law diploma at LSE
Secretariat at People’s Solidarity for Participatory
Democracy(1995~2002)
Executive Director at The Beautiful Foundation
(2002-2010)
Executive Director at The Beautiful Store
(2002~2009)
Executive Director at The Hope Institute
(2006~2010)
The 35th Mayor of Seoul
01People
(Citizen)
Reflecting voices of Seoul citizens, SMG has implemented welfare policies so
that every citizens can have hope for better lives. In the meantime, by building industry clusters, the city government
has created more jobs, contributing to making an economy that benefits everyone. In addition, measures to enhance
communication between the city government and Seoul citizens have been under way.
SEOUL
Welfare
Economy
Basic Rights for Better Living 31
Underprivileged 34
Women 38
Youth 40
Jobs 19
An economy that benefits everyone 22
Seoul-Type Industry Cluster 24
Economic Activities by foreigners 26
Seoul, the Smart City 28
SNS Governance 11
Communication with citizens 14
Budgeting System 16 with the Participation of CitizensCommunication
Sync SEOUL 01. PEOPLE_ CITIZEN
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SNS Governance
▶ Departments or agencies of SMG have set up SNS channels, where deemed
necessary, and have been running them in a separate manner. By setting up ‘So-
cial Media Center’, the city government aims to share contents and information
of those SNS in a more integrated way. Various opinions of citizens can be shared
with just one click, and with all SNS accounts of the departments on the one web
site, citizens can easily communicate with a pertinent department.
SMC, which allows a public official to receive and answer to the opinions or pe-
titions of citizens through SNS accounts of the city or Seoul mayor, began from
November 1st, 2012. Accounts enrolled on the SMC are as follows; 42 accounts of
SMG (including 30Twitter accounts, 6 Facebook accounts, 4me2day accounts and
2 blogs),and 2 accounts of under the name of Seoul Mayor (Twitter and Facebook).
SMC has a detailed operation process. First, information and contents posted on
the accounts are collected. Reports, information, civil complaint posted or raised
by citizens on the accounts are gathered at one place, and collected contents are
divided into categories before being sent to a pertinent department. The related
department reviews the contents and gives an answer. The answer of a public
officer is sent to the accounts of the citizens who posted report or complaint, and
disclosed on the SMC so that every citizen read the contents.
Social Media Center (SMC)
COMMUNICATION
SNS Governance
Communication with citizens
Budgeting System with
Citizens' Participation
● Social Media Center (SMC)
● Social Broadcasting
● ‘ChungChack’ Workshop
● Seoul Speakers' Corner
● Citizens' Hall
● Seoul Call Center, Dasan 120
● The council with 8 sub-committees
● Selection of 32 projects for the betterment of citizens’ lives
● Changes for the budgeting system with citizens’ participation in 2013
Seoul’s Communication policy for everyone
Communication City Seoul
13
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▶ SMG launched a ‘Social Broadcasting’, through which Seoul mayor and citizens
can have direct communication online, without being constrained by time or
space. The Social broadcasting of SMG also promotes civil participation in the city
governance, by collecting and sharing various opinions of citizens.
Under the slogan, ‘Citizens are the very Mayor of Seoul’, the world first online inau-
guration ceremony was broadcasted in November 16, 2011. The online inaugura-
tion of Seoul Mayor Park Won-Soon was also a pledge of SMG to ‘make Seoul a city
full of hope with active participation of citizens’. By utilizing the ongoing system
and personnel, the online inauguration saved the budget, while allowing all 10
million Seoul citizens to see the ceremony online. The online inauguration was
broadcasted live through SMG web sites, Naver, Daumtvpot, olleh onAir, Pando-
raTV, and AfricaTV.
The online inauguration was a huge success. On the day of inauguration, total
74,423(based on the number of viewers at any minute) saw the ceremony live, and
the number of people who logged on the inauguration site amounted to 54,560.
Total number of logged in was 160,000, and the number of viewers was 1,226,000.
In addition, 5,100 messages were posted on SNS during the live inauguration.
‘Mr. Won-Soon’s Story of Seoul’, a program with Seoul Mayor Park Won-Soon ‘Mr. Won-Soon’s Story of Seoul’ is a popular program of SMG’s social broadcasting,
which enabled the mayor to have close and friendly communication with citizens.
The live program is hosted by Mayor Park himself, and since the first air in Novem-
ber, 24, 2011, total 24 sessions of the program were aired, including 8 sessions of
Season 1 which ended in January, 2013, and 16 sessions of season 2.
In season 1, the program delivered news of Seoul governance, and stories of citi-
zens. In season 2, the program was reorganized to be run with a specific topic per
session, with which Mayor visits a person whom citizens wanted to know, or invite
the person to the SMG building, and have open, close talks with the guest.
The first step of Social broadcasting. 24 sessions, viewed by 606,450Since the first air in November, 24, 2011, total 24 sessions of ‘Mr. Won-Soon’s Story
of Seoul’, were aired including 8 sessions of Season 1 and 16 sessions of season 2.
Total 69 panels were on the show, and 606,450 viewers joined the show on SNS.
The program was reported by media 565 times, setting an exemplary of social
broadcasting as an open communication channel with citizens.
Social BroadcastingLiveSeoul
tv.seoul.go.kr
Seoul Metropolitan Government’s Symbolic SNS
https://twitter.com/seoulmania
https://www.facebook.com/seoul.kr
http://me2day.net/haechiseoul
http://blog.seoul.go.kr
http://blog.naver.com/haechiseoul
15
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Communicationwith citizens
▼ H
ow to
Get
to S
eoul
Citi
zens
Hal
l
▲ S
eoul
Spe
aker
s' Co
rner
▲ C
hung
Cha
ck
Average no. of daily calls
Public transportation
information
Directions Penalty collection
Guidance to location
Reporting & registration
Source: Call history from Dasan 120 Seoul Call Center
(Sept. 21 2012 -Oct. 9, 2012)
Other information
Traffic conditions
Other information
Illegal parking and
stopping
Reporting illegal taxi
parking and stopping
Lost and found
Change of vehicle
registration
Complaints about taxis
Place, Location
Other information
Other information
Subway guide
Last train time
Bus lines
Buses for your
destination
3,000
2,000
1,000
0
4,000
The 21st century is an era of communication, en-
gagement and mutual understanding. Therefore,
the understanding and communication between
the city and its citizens are the prerequisites for
effective policy-making and implementation in city
governance.
To meet the growing demand from citizens for more
qualified administrative service, SMG launched ‘Policy
Workshop of Seoul’. ‘ChungChack Workshop, The name
signifies that the city is determined to listen to the voices
of citizens and reflect them in the policy-making and im-
plementation. In November 26th, 2011, ‘Ondol※ of Hope
Project’,the first initiative born from the ChungChack
Workshop, was launched for the welfare of the under-
privileged.
Since then, SMG has implemented various policies that
reflected opinions citizens of all walks of life. Initiatives for
the homeless, young job seekers, social workers and war
veterans were implemented, and projects for dormitories
for college students, places to read books, tourist sites,
and public health care system have begun. As of Novem-
ber, 2011, total 5,456 citizens were engaged in 41 times
of ‘ChungChack Workshop’, and 75% or 538 out of 717
opinions were reflected in the policy-making.
※ Ondol is Korean floor heating system
Citizens’ Hall, which is located in the ground 1st and 2nd
floor of New CityHall building, was opened in January,
12th, 2012, after the completion of interior construction.
Citizen’s Hall is a place for listening to the voices of citi-
zens. Citizen’s Hall has provided a venue for open, two-
way communication by active participation of citizens.
Citizens’ Hall are divided into various spaces; ‘Open
Lounge’ where a concert is held or citizens meet, ‘Circle
Room’, a place for a seminar, ‘Event Hall’, where various
ceremonies are held, and ‘Peace Hall’, a place that the
previous Peace Hall of the old City Hall’s building is re-
stored.
The Speaker’s Corner used to be run around Cheong-
gyecheon, but later the podium was moved to the
ground 1st floor of New City Hall building. It is set to be
run on a permanent basis, with a recording and broad-
casting equipment in place.
At the entrance of Citizens' Hall, four agents are at the
information desk, providing various services for tourists
and citizens. Information is also provided in Korean, Chi-
nese, and Japanese.
Seoul Call Center, Dasan 120, a new system that con-
verged all numbers of Seoul city and the City Hall’s, pro-
vide Seoul citizens with all kinds of information from the
hour of the last bus or train, to information of funeral ser-
vice preparation or response to grievances. Rather than
just providing a relevant number of a place or entity, the
call center agents give detailed consultations to citizens.
From September 2007 to August, 2012, the accumulated
number of cases handled by Dasan 120 has exceeded 44
millon. Every day, about 35,000 cases on average are pro-
cessed by Dasan call center. In addition, more than 2,000
consultations are provided via text message, SNS, and
some of them are delivered in sign or foreign languages.
Seoul Call Center, Dasan 120 has evolved itself on a con-
stant basis under the city governance principle of ‘gover-
nance for its citizens’. It has adopted various channels and
means including Smartphone applications, widgets, SNS
or Naver and other web portals to deliver more custom-
ized service. The Call Center pays heed to deliver services
for the underprivileged as well, providing service via texts
or via web cameras for the hearing impaired. Service in
foreign languages is also available. Each year in a survey,
a satisfaction level and the service quality of Dasan Call
Center is evaluated.
Seoul Speakers' Corner, which allows any Seoul citizens
to speak out his/her opinions and share them with other
citizens freely, was launched in Cheonggye Plaza, one
of places that Seoul citizens frequent. Currently, the
speaker’s corner is open to everyone in the Citizens' Hall.
Opinions regarding civil complaints or city governance
accounted for addresses with 69 cases, followed by 43
cases of social issues or policies, and 34 cases of personal
grievances or life stories. The speaker’s corner revealed
the concerns and interests of Seoul citizens. Most of them
were concerned with housing redevelopment, child-care,
welfare, and public transportation system. From teens
to the elderly in their 80s, all generations stood up the
podium. But mostly speakers were in their 40s, 50s or 60s.
As of October, 20th, 2012, 38 sessions of Speaker’s Corner
were opened, which were joined by 365 citizens.
‘Chung Chack Workshop’, Policy–making with citizens Citizens' Hall Seoul Call Center, Dasan 120
Seoul Speakers' Corner, where every Seoul citizen can speak up
Other information
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Budgeting System with the Participation of Citizens
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udge
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The budget council with 250 citizens With the announcement of the ordinance, the budget
council with citizens’ participation was established. 250
citizens were selected through a public contest and rec-
ommendations. In the public contest, 1,664 applied for
150 seats, recording 11:1 competition rate. Ages of the
applicants were varied from thirteen to seventy three.
In order to compensate the lack of expertise of citizens,
education program on the finance and budget was
provided from June, 26 to July, 7th, 2012. The program
was opened to ordinary citizens as well as member of
the budget council, providing a valuable opportunity to
learn about the finance and budget of Seoul. The curric-
ulum included the current status of finance and budget
of Seoul, the Budgeting system with the participation of
citizens, and cases of domestic and overseas on the issue.
The council with 8 sub-committeesThe budgeting council with the participation of citizens
has eight sub-committees over following areas; man-
agement, economy and industry, culture and physical
education, construction and transportation, women and
child-care, and urban housing. Each department has 30
to 50 council members.
Selection of 132 proposals through a public con-test to improve the lives of Seoul citizens
In the public contest for the city project selection from
June, 25th to July, 20th, 2012, total402 project proposals
(worth of 198.9 billion won) were received.
Through a preliminary and sub-committee deliberation,
240 proposals (worth of87.6 billion won) were selected.
To enhance the transparency of finance management and
fair allocation of the budget of the city, a budgeting system
that involves citizens’ participation was introduced.
In May, 22, 2012, 「The Ordinance for Seoul budgeting sys-
tem with the participations of citizens」was announced and
enacted after reflecting opinions of interest groups, and
experts through three sessions of co-workshop with civic
groups and two times of public hearing.
In September, 1st, 2012,‘ Fair for Budgeting system with
citizens’ participation’was held in Doldam-gil, Deoksu-
gung and Seoul City Hall Welfare Center. Through the
fair, total 132 project proposals (worth of 50 billion won)
were selected as projects for 2013.
Proposals that won the most votes of citizens were se-
lected as the project for 2013. Majority of proposals that
made the cut were the programs that took the under-
privileged into special consideration or projects that will
benefit citizens in general. Selected projects are included
in the 2013 city budget. The city council decides whether
to execute a project through deliberations and voting.
Changes for the budgeting system with the par-ticipation of citizens in 2013
Experts, the budget council, and citizens worked togeth-
er to produce improvement schemes for budgeting
system with the participation of citizens after fair assess-
ment of the 2012 performance. In order to circumvent
excessive competition among local autonomous dis-
tricts over budget allocation, equity among districts will
be considered and level playing field for competition will
be set in place. By strengthening the project deliberation
of sub-committees of the budget council, competitive-
ness of a project will be enhanced. The number of bud-
get council members will be expanded from 150 in 2012
to 200 in 2013.
In addition, there will be more education session for the
civil members of the budget council (from six hours to
nine hours). All of these measures and changes are ex-
pected to make the budget system more effective and
beneficial.
Budgeting System with the Participation of Citizens
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▶ SMG made job-creation a top priority of the city governance and has embarked
on implementing ‘2013 Seoul Comprehensive Policies for Job Creation’, investing
423.1 billion won (a 8.9% increase from the previous year) to create 210,000 new
jobs this year (12.7% up from 2012).
Among them, public works consist of ‘Seoul New Deal work’, through which about
90,000 jobs in public works, cultural and education sector are provided. The New
Deal Work is promoted in association with other projects of the city governments,
providing opportunities to work as ‘Seoul Energy Preservation Promoter’, and ‘Safe
Return from Home to School Helper’.
2013 Job Creation
Jobs
ECONOMY
● Revitalize local district economy
● Support Small and Medium-sized Companies
● 2013 Job Creation
● Job Plus Center
● Support for young start-ups
● Foster creative talents
● Foreign Direct Investment (FDI)
● Yeouido, the financial hub district
● Seoul Global Center Building
● G Valley
● Dongdaemun, the number 1 fashion district
● UN Report
● WeGO
● E-governance for super-cooperation
Seoul’s Economy Policy for everyone
Economy City Seoul
2013’ Job Creation Goal : 209,080 jobs
Jobs and Budget for Each Policy Object
Jobs
The youth12,377 jobs,
KRW 55.7 billion
Women37,903 jobs,
KRW 54 billion
The elderly48,755 jobs,
KRW 56.4 billion
General Citizens
82,809 jobs, KRW 184.6
billion
The disabled2,216 jobs,
KRW 5.5 billion
Low-income class,
25,020 jobs, KRW 66.9 billion
'12
3,88
5
'13
4,23
1
8.9%
KRW 34.6 billion
(Unit : KRW billion)
Budget for Job Creation
'12 '12 '12
185,
516
83,1
11
102,
405
'13 '13 '13
209,
080
92,5
54
116,
526
12.7% 11.4% 13.8%
23,564%9,443%
14,121%
(Unit : %)
Job Creation Public Sector Private Sector
Seoul-TypeIndustry Cluster
Seoul, the Smart City
EconomicActivities
by foreigners
An economythat benefits
everyone
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tionof beneficiaries in a gradual manner from 1000 teams in 2009 to 1300 and 1500 in
2013 and 2014 respectively. Seoul also plans to launch a program to provide a sec-
ond chance for young entrepreneurs whose first venture failed within three years.
In particular ‘Seoul App Start-up Center’ which specializes mobile application
business, provides free office spaces and various test equipment for smart phone
app developers and IT entrepreneurs. Since the opening in 2011, 28 teams found
a nest in the center, and 10 teams have successfully launched a business, releasing
26 applications, and won 6 patents and 4 trademarks. In order to nurture App de-
velopment business as a Seoul-Type Smart Strategic Industry, the city government
will launch the Second Seoul App Start-up Center, and promote an open contest
for application development using public data of Seoul.
▶ While many college graduates are struggling to find jobs, the small-and-me-
dium sized companies are experiencing severe labor shortage. To address this
contradiction, the city government embarked on a project. As a part of tailored
education and training for specific industries, the city is helping to foster qualified
workers by assisting tech companies in Seoul. The city is also about to launch a
‘Seoul Creative Lab’, an open platform institute that will contribute to forging a cre-
ative solutions for various issues. In 2012, 3,850 were trained under the program,
and total 10,210 are scheduled to complete the training by 2014.
▶ In May, 2012, SMG turned 1,133 irregular workers in the city government to
regular workers.
About 6200 workers who were indirectly hired to the city government through
subsidiaries in 2013 also benefitted from the measure and became full-time
workers. By directly hiring them, the city save various commission fees and taxes,
demonstrating the lack of fund cannot be an excuse to refuse the conversion. The
city’s measure marked milestone in employment policy of Korea, as many public
organizations and private companies followed suit and converted large numbers
of irregular workers to regular ones.
▶ Seoul became the first municipal government to establish its own job creation center
with the ‘Seoul Job Plus Center’, a permanent organization to assist job seekers. The center
is equipped with special desks to provide a tailored service for job seekers, be it women,
the youth, the middle-aged or the elderly. The center provides a service in a close networks
with other related department such as job information banks of many local autonomous
districts and other employment service organizations. Seoul Job Plus center has been
functioning as a hub for employment center in Seoul. In 2012, the center helped 8,268 job
seekers to land a job. As of 2012, the number of job seekers
▶ In addition, SMG is helping many young entrepreneurs who have difficulties in financing
their business despite excellent business items. Selected young businessmen are supplied
with free stationeries and office space, and receive monthly financial subsidies, if their
performance meets the necessary requirement. The city is also actively helping young
entrepreneurs to have credit guarantee in financing a seed capital, and in participating at
business exhibitions and other product promotions activities.
For the last four years, the program has nurtured 4,224 young entrepreneurs, and 1,850
businesses took off successfully, creating total 5,056 jobs. The city will increase the number
Opportunities for part-time work-ers to be full-time workers
Job Plus Center
Support for young start-ups
Foster creativetalents
▲ S
eoul
Job
Plus
Cen
ter
▼ F
oste
ring
Crea
tive
Tale
nt –
SCL
stud
ents
at
crea
tivity
cla
ss
1000 1300 1500
2009 2013 2014
(Unit: team)
Plan for Youth Start-up Recovery Programs
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An economy that benefits everyone
▶ SMG has provided financial support to small and medium-sized companies to
help their stable corporation management, since the provision of working capital
in 1965. , In the 1990s, SMG enacted the ‘Ordinance for establishing and manage-
ment of funds to foster small and medium-sized companies’, and has supported
SMEs, of which were mostly in manufacturing business. Since 2000, the city gov-
ernment expanded the scope of support to knowledge-based service companies
and other corporations involved in government projects. As of late 2012, the
wholesale and retail accounts for the largest part of small and medium-sized com-
panies, with 207,840 businesses, followed by 161,461 service companies, 114,296
stores in culinary and lodging industry and 54,864 manufacturing companies.
SMG has invested the total 1113.5 billion won in loan support to foster small and
medium-sized companies.
▶ SMG has amended ordinances of 25 local autonomous districts to protect the businesses
of mom-and-pop stores and small and medium-sized companies. In addition, SMG works
to prevent large business from dominating businesses through various measures, including
opening days-restriction of big retailers. In addition, to help small retailers to reduce logis-
tical costs, SMG founded a Logistics Center for Small and Medium-sized stores in southern
Seoul (Yangjae-dong in Seocho-gu) in March, 2012, streamlining the product storage, deliv-
ery, packaging process through joint operation.
In addition, through the ‘Traditional Market Modernization Project’, SMG completed the
modernization of 22 traditional markets in 2012, and established 34 joint-delivery centers
for traditional markets. Since the modernization, the average number of visit to those mar-
kets increased from 26.1 to 39.1, and the satisfaction level of customers increased to 89.9%.
Along with these initiatives, SMG introduced the concept of ‘tourism’ to the traditional mar-
ket management in February, 2013, and introduced a double-decker bus for tourists around
15 traditional markets, such as Dongdaemun and Gwangjang Market.
Other measures to help small stores includes a “Super Doctor” program, which provides a
customized consulting service for owners of the small and medium-sized supermarkets in
areas including analysis on location, commercial opportunities, store layout, and product
combination.
Revitalizethe local district economy
Support Small and Medium-sized Companies
▲ S
eoul
May
or P
ark W
on S
oon
at th
e Tr
aditi
onal
Mar
ket
Customer satisfaction level recording the facility modernization at traditional markets
High satisfaction with the “Advancement of management”, “Modernization of basic infrastructure”
Low satisfaction with the “Modernization of convenience facilities” and “Modernization of the PR center“
Advancement of
management
Modernization of basic infrastructure
Modernization of convenience
facilities
Modernizationof
the PR center
▼ S
eoul
Sm
all a
nd M
ediu
m D
istrib
utio
n Ce
nter
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▶ Seoul Digital Industry Complex or G Valley, the one and only national industry complex
in Seoul, is transforming itself to become a leading complex in the high tech, knowl-
edge-based industry.
The forerunner of the G Valley is ‘Gurogongdan or Guro Industry Complex’, which led the
1960s~1970s manufacturing boom in Korea with many of its textile and sewing businesses.
In 1997, the complex transformed itself to become a Seoul digital industry complex under
‘Guro Industry Complex Modernization Plan’. Since then, the complex is leading IT, fashion,
and publishing industries of Korea. The number of industry centers increased from 3 in 1997
to 104 in 2013, and the Valley has grown to be a massive industry complex with 11,000
companies and 150,000 workers.
In line with the transformation, SMG announced the ‘G Valley Take-Off Project’ and has been
proceeding with twenty new projects to cement the position of G Valley as a leading clus-
ter in fashion and IT industry. The projects include programs to assist infrastructure building,
marketing activities of small and medium-sized companies to penetrate the global market.
In the meantime, companies in the complex reciprocated the support of the city govern-
ment and the local autonomous district with ‘One more job for one company’ campaign. It
is expected that the complex will continued to be evolved to have better working environ-
ment and contributed to make shared prosperity for employers and employees.
Dongdaemun,the number 1 fashion district
G Valley ▶ SMG started the ‘Seoul Fashion Creativity Studio’ project, fostering a promising
urban industry, fashion, along with other initiatives such as ‘Seoul Fashion Week’,
‘Seoul’s 10 Soul’, a project to nurture promising designers.
SFCS : Seoul Fashion Creative StudioSFCS, which is located in Dongdaemun, the center of the fashion industry, is a
project to foster young designers who are equipped with creativity and originality.
By providing a work space, photo studio, show-room for individual or group of
designers, and by supporting designers with tailored assistance in penetrating
markets or other marketing activities, the studio has contributed to encouraging
designers to start their own business and launch their own labels.
Dongdaemun Design Plaza(DDP) and ParkDongdaemun Design Plaza(DDP) is a new landmark of Seoul, which is expected to pre-
vent the spread of slum as the Dongdaemun stadium, built in 1926 grows rusty with
time, while meeting the demand for spaces and park for culture and leisure activities. The
construction of DDP began in 2009, and the opening is scheduled to be in March, 2014.
Dongdaemun is a fashion mecca that has long grown to be a cluster of fashion in-
dustry on its own. By making the most out of the geographic traits, DDP is expect-
ed to create various added values, by strengthening the global competitiveness of
creative industry such as design or fashion, increase the revenue of the Dongdae-
mun fashion industry and promote tourism in the area.
Fashion WeekThe Seoul Fashion Week, organized and hosted by SMG in every spring and fall,
has become a prominent fashion event. Throughout the Fashion week, numer-
ous fashion shows such as Seoul collection and ‘Generation Next’ for new young
designers are held. ‘Fashion Fair’, an export exhibition is also held during the week
along with other events hosted and joined by Seoul citizens.
Seoul-TypeIndustry Cluster
▲ G
Valle
y
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Economic Activities by foreigners
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In 2012 Global Financial Centers Index (GFCI), the index
that assesses the financial competitiveness of major cit-
ies, published by Z/Yen, a British consulting group, Seoul
ranked 6th, 5 places higher from the previous year. To
become a Top 3 Asia Financial Hub, SMG has enacted an
ordinance to support financial centersin 2007 and has
worked to attract global financial institutions to Seoul.
In2012, SMG designated Yeouido as the financial center
of Seoul. In addition, SMG founded the International Fi-
nancial Center Seoul (IFC Seoul) in November 2012,as a
part of initiatives to foster the Yeouido district as a finan-
cial cluster, where multinational global financial institu-
tions are intensely located. The city government also has
run a global business support center for foreigners in
Yeouido, and designated clinics for foreigners.
Yeouido, the financial hub district
Since the 2008 global financial crisis, Foreign Direct Invest-
ment (FDI) in Seoul increased significantly. The amount of FDI
in Seoul recorded the highest in 2012 since the global finan-
cial crisis, with 5.911 billion dollars, a 41.3% increase from the
previous year. With a goal to attract 6.8 billion dollars of FDI in
2015, SMG plans to promote FDI attraction initiatives tailored
for each country and region, such as Japan, China, U.S and EU.
In the meantime, the rapid increase of foreign-invested
companies has brought about many economic benefits.
From 2000 to 2010, the production effects of FDI accounted
for 3~4 % of GDP in Seoul, creating about 50,000 to 60,000
jobs on annual average. In addition, Seoul’s ranks in the
Global Financial Centers Index (GFCI) rose from 53rd in 2009
to 6th in 2012, demonstrating its potential to become a
financial hub for Asia.
Foreign Direct Investment (FDI)
The Seoul Global Center Building, which opened in
Jongno, in June, 2013, is the Korea’s first and largest one-
stop service center for foreigners. Public entities such
as Seoul Global Center, Immigration Office, Seoul Inter-
national Dispute Resolution Center, diplomatic offices,
global banks, and international organization offices are
located in the Seoul Global Center Building.
Most notably, as the Seoul Global Center functions as
the control tower for 42 support center for foreigners in
Seoul, it is expected to have synergies along with other
foreigners-related institutions. All of these led to the ex-
pectation that Seoul Global Center building will emerge
as a landmark for global city Seoul.
Seoul Global Center Building
EconomicActivities byforeigners
Currently, SMG is running or supporting total 42 for-
eigners support centers, including Global Village Center,
Global Migrant Center, Multi-cultural Family-Support
Center, Seoul Global Culture & Tourism Center and Glob-
al Business Center. About twenty agents are providing
a consultation service for foreigners in nine languages,
including English, Japanese, and Chinese. The city also
provides a ‘Korean Class’, ‘Weekend Visiting Consultation
Service’, and ‘Start-up College for foreigners ’among oth-
er services.
▼ S
eoul
Glo
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r Bui
ldin
g
▼ Y
eoui
-do
– a
finan
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hub
▲ F
orei
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irect
Inve
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ent
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Seoul, the Smart City
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Item Indicators Unit 2013 2014Long-term
(2020)
Building a basis for open and communicative municipal administration
No. of Seoul Metropolitan Government website visitors
10,000 persons/
day20 23 35
No. of DB disclosed to public by Seoul Metropolitan Government
Types (cumu-lative)
100 150 150
Realizing a smart Seoul system
No. of public wireless Internet Infrastructure
AP(cumu-lative)
3,167 6,470 10,430(’15)
No. of educators for teaching information alienated group the smart technologies
Persons 7,000 8,000 10,000
No. of computers distributed to information alienated group
Units 2,700 3,000 3,000
Realizing a sharing and cooperative smart administration
No. of administration information system staff
% 86 87 90
No. of smart App experts Persons 720 720 10,000(’16)
Creating the best smart ICT environment in Seoul
Current status of informCurrent status of information protection infrastructure ation protection infrastructure
% 80 85 90
No. of IT information resources service managers
% 89 91 92
In February, 2013, International Telecommunication
Union(ITU), an UN agency, released a report referring
Seoul as notable Smart City. The report contained de-
tailed introduction of smart administration services of
SMG, provided by harnessing excellent IT infra, mobiles,
virtual stores in Seoul, while enabling active engagement
of citizens.
In addition, in the Global E-Governance Survey, a bi-an-
nual report released by Rutgers University, U.S, and Seoul
has been ranked 1st for five consecutive years. All of
these achievements demonstrate that Seoul has become
a top e-governance city in the world.
UN Report
SMG has actively shared its expertise and experience in
e-governance with cities of developing or under-devel-
oped countries. As a part of the efforts, SMG founded
World e-Governments Organization of Cities and Local
Governments (WeGO) in 2012, the world e-governance
organization of cities. Currently, 72 cities in the world are
enrolled as member of WeGo, and SMG has run work-
shops and educations centers for the public officials of
member cities.
WeGO
Without being complacent with the achievement as
the best e-governance city, SMG has begun to build IT
infrastructure, which will allow Seoul citizens to enjoy IT
Services with their mobiles and forge ‘super cooperation’
anytime, anywhere by 2015. As part of the project, SMG
plans to process public data, allowing them to be uti-
lized for various objectives by citizens through mobiles.
For instance, by converging data on a floating popula-
tion provided by a private company with administrative
bus route data of SMG, one can find out the best route
for late night bus. In addition, SMG will embark on IT
environment upgrading, expanding the number of mo-
bile batteries recharging service center and public WiFi
service locations from 1,717 in 2013 to 1,430 in 2015, al-
lowing citizens to access to information on the internet
with their mobiles.
E-governance for Super Cooperation
Seoul,the Smart City
▲ W
eGO
Key Policy Indicators
Statistics in Seoul http://stat.seoul.go.kr/ Economic indices http://www.si.re.kr/ecm2
Jobs http://economy.seoul.go.kr/job Investment Attraction http://economy.seoul.go.kr/investment
Web Sites for Reference
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Basic Rightsfor Better Living
▶ The minimum cost of living is the least amount of money to sustain a life. When
income of a household falls short of the minimum cost of living, the members of
the household are eligible to receive welfare benefits based on the National Basic
Livelihood Security System.
Since 2002, the number of the welfare roll cut in Seoul was on a steady increase
due to the breakdown of families, poverty, and unemployment among other
factors. But from 2010, the number started to decrease, which can be attributed
to the introduction of a new welfare management system. In 2010, the Ministry
of Health and Welfare adopted ‘Happiness e – Eum Social Welfare Integrated Man-
agement Network’ and began to manage the data of the National Tax Service, the
Ministry of Land, Transport and the Maritime Affairs and the National Health In-
surance Corporation. The integrated management of the data ultimately revealed
the real income and asset of the beneficiaries and excluded those who were not
eligible for the welfare benefits.
The rate of recipients of the national basic livelihood welfare benefits in Seoul was
2.05%, 1.97% and 1.92% in 2009, 2010, and 2011 respectively. However, many civic
groups are demanding that the requirements related with a person under obliga-
tion to support should be scrapped, for the requirements standards are too severe,
and many people in need are increasingly excluded from the benefits as they
failed to submit the documents explaining why their estranged a person under
obligation to support does not meet his/her duties or how their relations with a
person under obligation to support were severed.
More inclusivewelfare
WELFARE
Basic Rights for Better Living
Women
Underprivileged
Youth
● Support for the marriage migrant women
● Project for reliable childcare services
● Provision of 80,000 public rent housings
● Seoul-Type Certificate System for disability -free
● No-Despair, All-Hope Project
● Young adults’ Internet-addiction Healing
● More inclusive welfare
● Welfare Standard for Seoul Citizens
Seoul’s Welfare policy for everyone
Welfare City Seoul
2009 2.05%
2010 2.05%
2011 1.97%
2012 1.92%
The rate of National Basic Livelihood Welfare beneficiaries in Seoul
32 33
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▶ The SMG became the first munic-
ipal government to devise a welfare
standard for its citizens and announced
[Seoul Citizens’ Welfare Standard], to
ensure that anyone who had been
lived on the margins of the society can
be benefited from welfare system with-
out any discrimination and have hopes
for better lives.
The welfare standards clearly stipulates
the ‘minimum level’ and ‘optimal level’
in five areas that have a huge impact
on citizens lives; income, housing, care,
and education. SMG plans to achieve
the objectives in these 5 areas with 102
programs. The ‘minimum’ level specifies
the minimum level of decent life that
every citizens is entitled to have, and
the ‘optimal level’ refers to the more
comfortable and qualified lives that a
citizen can enjoy.
Compared to the Korean government’s
requirements standard for welfare ben-
efit eligibility, SMG applies less severe
requirement regarding a person under
obligation to support and income
level, providing 190,000 impoverished
people who had not received gov-
ernment benefits with subsistence
income, which is 50% level of the basic
livelihood income benefits, and the
same level of benefits for education,
childbirth, funeral service, and others
in the national basic livelihood welfare
system.
The minimum standard for housing
stipulates that rent fees should not ex-
ceed 30 % of one’s income and there
should be at least 43m2 for resident
space. By expanding the supply of
public rent housing and voucher for
housing, the SMG will strengthen sup-
port for housing expenses.
As for the Care, the Standard states that
caring expenses should not exceed 10
% of a household income. SMG plans
to provide more national and public
child-care services, with a goal to make
national and public facilities account
for more than 30% of all child-care cen-
ters. In addition, SMG will make sure
that no citizen is left without necessary
healthcare due to economic or geo-
graphic conditions and every child’s
right to be educated will be fulfilled
based on the Standard. Thereby laying
the foundations to guarantee all the
basic rights of Seoul citizens, SMG has
begun its efforts to deliver its pledges.
Based on the Standard, 29.2% of the
total budget will be allocated for the
welfare.
In order to ensure those who live in poverty can get welfare benefits, the SMG plans to
gradually ease the requirements standards of the level of asset and income of a person un-
der obligation to support while strengthening monitoring activities on benefit frauds.
[Eligibility standards for the National Basic Livelihood Welfare benefits]
Both the recognized income level and the maintenance obligators-related requirements
should be met.
Types of benefits : Livelihood benefits, housing benefits, education benefits, childbirth
benefits, funeral benefits, and medical benefits.
- Recognized income level : Below the minimum cost of living. (1,546,000 for a four-person household)
- Eligibility based on the Person under Obligation to Support : A recipient should have no person
under obligation to support. Even though there exists a person under obligation to support, he/
she should be unable to render support; or a recipient should be unable to be supported.
- Scope of Persons under Obligation to Support : Recipients' of lineal relations (parents, sons, and
daughters, etc.) and their spouses. (daughters-in-law, sons-in-law, etc.)
Welfare Standard for Seoul Citizens
2013 Minimum living cost of living and cash wages
(Unit: KRW)
Minimum living cost 572.168 974.231 1,260,315 1,546,399 1,832,482 2,118,566 2,404,650
No. of households 1person 2person 3person 4person 5person 6person 7person
468,453Cash wages 797,636 1,031,862 1,266,089 1,734,541 1,734,541 1,968,768
2010
21.4%
2011
24%
2012
26%
0
30
20
15
10
5
25
35
2013
29.2%
Seoul Citizens' Welfare Standardwelfare.seoul.go.kr
Welfare budget ratio of the total budget
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housing’ for low-income household
with one or two persons, with a plan to
supply 630, 430, and 576 in 2012, 2013
and 2014 respectively.
In the meantime, SMG has embarked
on the ‘Zzok-bang Remodeling Project’.
‘Zzok-bang’ is a type of housings with
an abnormally narrow space of less
than 3.3 m2,subjecting the resident to
live in a dehumanizing condition. T he
city government aims to improve the
living conditions for the least privileged
people through the remodeling proj-
ect. Through the project, facilities for
fire-fighting, electricity, and other util-
ities will be inspected and improved,
and the all the rooms in the district will
have a proper heating, insulation and
water proof functions. SMG also signed
a mutual agreement with landowners,
who agreed to keep the rents fees at
the current level for another five years.
For college students, the city want to
take a step further from just providing
certain proportions of multiple house-
hold houses or public one-rooms to
college students and decided to build
dormitories for the students. The city
will provide the land for a dormitory,
and local autonomous entities will pro-
vide funds for the construction. From
February 2012, promotion campaigns
to engage local autonomous entities
in the project have begun, and after an
agreement for launching a pilot proj-
ect, constructions began with a com-
pletion schedule of February, 2014.
In addition, Seoul has a plan to provide
▶ The newly built public rent housings of 20,000 will
be of a small size, reflecting the decreasing the average
number of household member. Furthermore, various
forms of housing will be provided for those who have
been subjected to live in a ‘Zzok-bang’, a kind of flop
house and other abject conditions.
Under the ‘Long-Term Safe Public Housing Program’,
private housings are provided for a rent with a contract
period up to six years.
In 2012, total 1,312 housings with 60m2space (for exclusive
use) with a less than 150million won of deposit were sup-
plied for Seoul citizens who do not own house, and whose
wages are less than70% of the average household income.
Another 1,370 houses are planned to be provided in2013.
Currently households with one or two persons account
for 46.7% of the total 3.5 households. And the number
is expected to increase to 62.5% by 2025, demanding
provisions of housings that accommodate small house-
holds. Seoul will provide the total 1,637 ‘Public one room
Provision of80,000 public rent
housings
Plan for providing 800,000 sets of tenement housing
New concept
Customer-oriented
20,157
20,000 new households
Existing 60,000 households (59,203 households)
Construction type
Housing site development,
Bogeumjari housing program, etc.
27,262
Purchase type
Maintenance project, purchase of existing
houses in station-influenced areas, etc.
31,941
(Unit : households)
No. of one or two person households in Seoul
62.5%
2012 2025
46.7%
0
10
20
30
40
50
60
70
Increased by 15.8%
Necessity for providing houses tailored to household types
Underprivileged
Along with 60,000 public rent housings that had been on the
project before 2012, SMG plans to supply 20,000 more, provid-
ing 80.000 public rent housings in total. SMG plans to provide
15,160 public housings by 2011, and 18,516, 22,795 and 22,889
in 2012, 2013 and 2014 respectively.
Sync SEOUL 01. PEOPLE_ CITIZEN
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deliberation by SMG Certificate Delib-
eration Committee are proceeded to
decide a grant of certificate.
Based on the third ‘Five-year plan
(2010~2014) for improving transfer con-
venience for the disabled and the el-
derly’, the city has been making efforts
to provide more the disabled-friendly
facilities in the public buildings, public
facilities, public housings, parks and
other places. The basic principle is
that facilities that enable a transfer at
the shortest distance should be put in
place for the disabled and those who
need extra help in movement.
As a result, the disabled, the elderly,
pregnant women and those who are
not free in movement now have bet-
ter access to public facilities. The city
continues to work to improve the lives
of the disabled and encourage their
engagement in social activities.
By having the disabled to lead the in-
spection and monitoring process of the
disabled-friendly facilities, the city also
contributed in creating jobs and social
work for the disabled. When monitoring
and evaluation reveals a problem, the
correction order is issued or fines are
imposed for improvement. However,
for buildings and facilities that were
built before 1998 when the law was
enacted to make the disabled-friendly
facilities mandatory, it is often difficult
to set up the related facilities without
changing a structure of the building or
the whole landscape. Therefore, many
land owners and managers’ active co-
operation is critical. In 2011 survey, it
was revealed that 86.5% or 446,017 out
of 18,161 building and 513,888 facilities
are equipped with the disabled-friend-
ly functions. In 2012, the inspection
process was even more strengthened,
achieving 87.4% proportions of the dis-
abled-friendly buildings and facilities.
dormitories in cooperation with autonomous districts (Gu) by swapping lands. Already,
Nowon-gu joined the project and swapped the land owned by the district with city-
owned land. As a result, a dormitory is under construction in the district, with a schedule to
be completed during second half of 2013. With the pilot project success, the city plans to
encourage more participation from districts for more provision of dormitories for college
students.
In terms of public rent housing, the city has provided 26,023 houses in prior to 2011, and
20,721 in 2012, and aims to provide the total 80,000 houses by 2014. Since available land for
housings, budget and other resources are limited, the city has spared no efforts to reduce
construction costs and provide more public rent housings that accommodate various
needs and demands in a sustainable manner.
In addition, the city will strive to increase the number of public rent housings up to the 10%
of total housings by 2020.
▶ The SMG makes sure that the disabled and the elderly have better access to facilities by
thorough inspections and management. In an innovative attempt, the city came up with a
certificate system in 2010, where the disabled themselves inspect and evaluate whether a
building has proper facilities and management for the disabled.
Until now, 16 buildings won the certificate for their the disabled-friendly facilities, start with
HomePlus Wolgok in 2010, Lotte Department Store Cheongnyangni center, Boomin Hospi-
tal, and NongHyup Department store by 2012. The number is expected to increase, making
Seoul more the disabled-friendly city.
Unlike other certificate system that charge fees, the SMG grants a certificate for no ex-
tra-charges. When an application for a certificate is made to Disability Policy Division of SMG
or to the disability department of a local autonomous district, an on-field inspection and a
Seoul-TypeCertificate System for disability -free
▼ C
onve
nien
ce fa
cilit
ies f
or p
erso
ns w
ith d
isabi
litie
s
▼ H
ousin
g gr
ound
brea
king
cer
emon
y
Public rent housings include housings
financed by the central government,
SMG, or the national housing fund. It also
include other various rent housings, such
as permanent rent housings, public rent
housings, national rent housings, redevel-
oped rent housings, rent housings for res-
idential environment, or housings repur-
chased for a rent that are bought by SMG
2009
0
2010
2
2011
4
2012
16
(Unit:facilities)
Year
The number of certified facilities
The SMG web site for the disabled : disability.seoul.go.kr
The number of facilities granted with Seoul-Type disability –free certificate
Sync SEOUL 01. PEOPLE_ CITIZEN
38 39
Women
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Women
▲ S
uppo
rt fo
r Mar
riage
Mig
rant
Wom
en
▶ Currently, 22% or 48,597 out of 220,687 multi-cultural families live in Seoul, making the
city the second large place to have multi-cultural families. The number is on the rise as the
number of marriage migrant increases for the last six years.
Systematic support and care for the children of low-income and single parent is imperative,
for those children are often neglected while their parent is struggling to make ends meet,
while a breakdown of the family and social biases leave them with emotional difficulties.
As for support for the low-income, single parent families, a household with a child aged 12
and under is provided with child-care subsidies, while a household with a middle or high
school child is receiving reimbursement for transportation and school supplies (entrance
fees and tuition fees for high school students are included). And for a low-income and
single parent household which has no shelter, the city-run welfare centers provide them a
place to stay until they gain financial independence.
The Multi-cultural Family Support Center runs various programs, including classes for Kore-
an and Korean culture, and assists the employment of multi-cultural families by providing
consultation and interpretation/translation service. The center also works to improve the
public awareness for the multi-cultural families. Other programs to improve welfare and
support financial independence of multi-cultural families include ‘Seoul Plan for Everyone’s
Happiness’ which was launched in August, 2012.
Project for reliable child-care services
Support for the marriage migrant women
▶ While more women enter workforce, child-care facilities have not caught up
with the increased demand, subjecting women to struggle between work and
child-raising.
As more women began to have jobs, the utility rate of child-care facilities is on a
steady increase, with 83.9%, 87.4% and 88.3% in 2009, 2010 and 2011 respectively.
But with a lack of child-care facilities and inconsistent qualities of care services,
those who use a child care facility remain largely discontented. Seoul Survey re-
veals that the satisfaction rate for child-care service has been largely stalled, with
66.9% both in 2009 and 2010 and 67.8% in 2011.
To address this issue, the SMG has embarked on various programs.
In particular, as the introduction of free child-care benefits is expected to raise the
demand for child-care facilities, the city government has swiftly take actions. To
ensure that parents can leave their children with knowing they will properly cared
and nurtured, the monitoring on child-care facilities and education program for
teachers at the national and public child-care facilities will be introduced. The city
government made it a top priority to increase the number of national and public
child-care facilities. The city aims to provide a safe, nurturing child-care environ-
ment, increasing the satisfaction level for childcare facilities in Seoul.
2008
67.2%
2009
66.9%
2010
66.9%
0
2011
67.8%
0
75
65
60
55
50
70
80
Childcare facilities in Seoul
2010 20102011 20112012 2012
23.0
5.40
24.5
5.6
26.0
(Unit:10,000 persons)
National and public childcare facilities
Total childcare facilities
Satisfaction rate for child-care service
SMG web site for child-care service : iseoul.seoul.go.kr
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40 41
Youth
▶ SMG has introduced the education and welfare programs for the youth, providing career
search opportunities and cultural activities for the high school 3rd grade and high students
who decided to start to work upon graduation.
Life Design WorkshopA workshop composed with creativity and economy sessions. In creativity workshop, the
youth can have renewed perspective on their lives and design their own future. In the
mean time, the economy workshop teaches the youth the value and meaning of money.
Career Talk “People and Books. Story of life and CareerA ‘Living Library’ program, where people who found their lifetime passion in work by defy-
ing social prejudices regarding education background meet the youth who are in search
for meaningful career and share their stories.
Hope Talk, ‘Youth, dream a different life’A talk-concert in which two senior speakers with much life-experience and two juniors
who live a special life share their stories with students who are struggling to find a mean-
ingful career, and deliver messages of hope and encouragement. Through a live Q&A ses-
sion, speakers share their views on life, providing a clue for various problems facing young
students.
All of these creative programs garnered positive reviews, with the Life Design Workshop for
paradigm-shifting ideas on career and life, Career Week for small-group mentoring, and Talk
Concert with a live Q&A session. The city will continue to provide various programs to help
the youth, helping them to have a solid sense of identity and to find a meaningful career.
Young adults’ Internet-addiction Healing
No-Despair,All-Hope Project
▶ SMG is running ‘I Will Center’ to help the youth who are addicted to the internet
to recover from the addiction.
Since the adoption of the internet in Korea, the wide availability of the internet led
to the wide internet addiction among pre-teens and many young adults. About
20% or 2 million youth found to be susceptible to the internet addiction (National
Information Society Agency, 2006), illustrating the severity and urgency of the prob-
lem. Internet-addiction among the youth became a social issue as students who
are mired in the internet addition often fail to distinguish reality from the virtual
reality, having great difficulties in leading a normal life, and cause troubles at school
or home. Some of them ended up juvenile delinquency without any vision for their
lives. Internet addiction also found to detrimental to the health of the youth.
To address this issue, SMG has run the ‘I Will Center’ where internet-addicted youth
can get help in curing their addictions. I will Center provides customized programs
depending on the severity of the addiction while taking a comprehensive approach
to deal with the problem. Troubled youth can get counsel for prevention and cure
of the addiction. The number of youth who received a consultation from the I Will
Center to cure their internet and game addition is rapidly increasing, recording
290,000 by 2012, and the number of the youth who received prevention education
has exceeded 1.38 million. The center is educating many youth to be acutely aware
of the danger of the internet addiction and teach them to have self-discipline, help-
ing many youth at risk return to their normal lives.
The city plans to expand I Will Center for the health of youth by preventing the
internet addiction, promoting a campaign to use the internet in a beneficial way,
and providing programs to restore strong bond and function of a family. To ensure
the effectiveness of a program, networks with related organizations will be forged
and promoted.
Youth
I Will Center web site : www.iwill.or.kr
The city government has set up measures to protect the environment, enhance safety,
and improve the transportation system : save energy and produce renewable energy, send messages of
hope and strengthen public safety, and upgrade the public transportation system.
02City (Nature)
SEOUL
Vision 2030 for a Pedestrian-Friendly Seoul 63
Seoul Metropolitan Subway 66
Late-night Bus (Owl service) 68Transportation
The Bridge of Life 55
CPTED 58 (Crime Prevention Through Environmental Design)
Night Guides for Women 60Safety
One Less Nuclear Power Plant 45
Recycling and Upcycling 48
Food waste disposal system 50
Urban Farming 52Environment
Sync SEOUL 02. CITY_ NATURAL
44 45
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In order to take proactive action against energy crisis and climate change, the
Seoul city government, in cooperation with its citizens, has decided to establish
and propel comprehensive measures regarding energy demand reduction and
renewable energy production. In doing so, the government, at least, expects the
demand for energy equivalent to electric power produced by a 1 Giga-watt nucle-
ar power plant to decrease until 2014 and hopes to achieve the energy self-suffi-
ciency rate of 20% until 2020.
▶ The annual consumption of electricity in Seoul is 46,903GWh, accounting for
10.3% of the entire nation. While the consumption is rising, only about 1.385GWh
of electricity is generated. Thus, energy self-sufficiency rate is just about 2.8%. Also,
renewable energy production represents only 1.5% of the total. As a result, the city
is on the verge of an energy crisis.
The city aims to become a sustainable city by boosting energy self-reliance
through saving and producing energy.
The ‘One Less Nuclear Power Plant Project’ has several goals: First, until 2014,
reduce energy demand by 2 million TOE, equivalent to electricity created by a 1
Giga-watt nuclear power plant. Second, increase energy self-sufficiency rate to 8%
until 2014, and to 20% until 2020. These will be achieved by saving energy and
expanding the production of renewable energy. Overall, the project will transform
Seoul from a being a heavy energy consumer to a large energy producer, help citi-
zens enjoy a sustainable life, and boost energy self-reliance of the city.
Increase energy self-sufficiency rate to become a sustainable city
One Less NuclearPower Plant
2011 2.8%
2014 8%
2020 20%
ENVIRONMENT
● Increase the low energy self-sufficiency rate
● Sun-Light City/Hydrogen Fuel Cells/Energy Efficiency Improvement /Eco-mileage/Smart-illumination City
● Improvement of culinary culture + Different incentive increases for each district
● Zero waste, Seoul 2030
● Creation of gardens on public and private lands, Recovery in communities
● Education for urban agricultural professionals, Urban agriculture exhibitions
Seoul’s Environmental Policies For All
Environment City Seoul
One Less Nuclear Power Plant
Food wastedisposal system
Recycling and Upcycling
Urban Farming
The goal of increasing energy self-sufficiency rate
46 47
One Less Nuclear Power Plant
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● Installation of solar panels - 1600 public institution and school
buildings, 130MW
- 8500 houses and commercial build-
ings, 160MW
● Production and utilization of ‘Solar Ray Map of Seoul city’
The map gives a general idea of how many
buildings can accommodate solar panels,
how much energy can be produced annu-
ally, and how much money can be saved.
● Establishment of ‘Energy self-reli-ant communities’
The goal is to build at least 1 community per
district, and increase the number to 25 until 2014.
● Voluntary energy saving The city government provides incen-
tives according to the amount of ener-
gy savings (electricity, water, gas, and
district heating) at individual houses
and commercial places.
● Eco-mileage benefitsFor every 6 months, the amount of en-
ergy consumed (electricity, water, gas,
and district heating) will be converted
into green-house gas emissions. An
incentive of KRW 50,000 will be given
if there is more than 10% of reduction
when compared to the average con-
sumption for previous two years.
Construction of the ‘Sun-Light City’ with many solar energy sys-
tems installed Eco-mileage
● Construction of hydrogen fuel cell plants
- Intelligent energy demand control
through Smart Grids
- Introduction of household smart
meters : 100,000 in 2014 -> 1.6 million
in 2016
● Construction of small hydro power plants
- Incorporation of generators into
sports facilities : pilot projects for the
exercise cycles and elliptical trainers
at the city hall gym and 34 city-run
gyms.
● Construction of Smart-illumi-nation City by combining IT and illumination technologies
- Establishment of batch control
system for outdoor illumination
- Mandatory standards for the
brightness of outdoor illumination
(Established in 2013)
- Revision of the Light Pollution
Prevention Act
● Expansion of LED supply for nongovernmental buildings: 7 million LEDs until 2014
- 2 million LEDs for public houses,
large commercial facilities, and
underground parking lots
- 5 million LEDs for large retailers,
department stores, multi-purpose
facilities
- LED Experience : Yongsan Elec-
tronics Shopping Mall
● Expansion of LED supply for public buildings: 815,000 LEDs until 2014
- 309,000 LEDs for government
complex and road infrastructure
- 490,000 LEDs for subway station
buildings (100% complete)
- 16,000 LEDs for underground
shopping complexes (100%
complete)
● Replacement of signs, security lights near residential areas, and street-lights with high-effi-ciency lights
- Replacement of 3000 signs with
LED solar batteries every year
- 16,500 LEDs for security lights
near residential areas
- 124,000 LEDs for low energy-con-
suming street-lights
Hydrogen fuel cells to ensure energy self-reliance for major
facilities
Establishment of ‘Smart-illumination City’ through LEDs
● Public buildings- Improvement of outworn facilities at
public rental housing
- Implementation of BRP (building ret-
rofit project) at city-run social welfare
facilities
● Nongovernmental buildings- Implementation of BRP at ener-
gy-consuming, and middle and large
buildings
- Implementation of BRP at 100,000
detached houses
● Schools Creation of low-carbon green cam-
puses
Improvement of energy efficiency at houses, buildings,
and schools
Core partsof the One Less Nuclear
Power Plant Project
49
Recycling and Upcycling Sync SEOUL 02. CITY_ NATURAL
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「Recycling Stations」 near residential areas: Recy-cle bins stationed at designated places
Under this project, residents are encouraged to bring out
their wastes including papers, PETs, and metals, at a spe-
cific time, and sort them out in the recycle bins stationed
at public parking lots, empty lots, and play grounds.
Senior citizens who make their living by collecting and
selling recyclable wastes are assigned to take care of the
waste collection process. All the recyclable wastes are
sold to companies devoted to recycling. The companies
give money to the senior citizens in charge in return for
the recycled wastes.
「Zero-waste project」 for public institutions, large distribution centers, and schools which produce a large amount of waste
(Reduce the number of volume-rated waste bags by half;
Assign large retailers as ‘Zero-waste store’)
The city government took the initiative in reducing the
number of volume-rated waste bags by more than 50%
and holding municipal officials more responsible by in-
structing them to write their names on the waste bag. Fur-
thermore, the city hall will guide officials in every depart-
ment to get more involved in recycling and to remove all
the personal trash cans. Every quarter, each department
will be evaluated whether it has actively participated in
recycling. Any department which broke the rules will be
given a warning.
Plans to encourage recycling
As for large distribution centers, over-packaging often
has negative impact on the quality of recyclable goods.
Thus, it is important to maintain the quality of these recy-
clable goods and to discourage the centers from adding
stickers or labels on plastic covers to publicize their prod-
ucts. This is because stickers also disable consumers from
recycling. Schools will sign MOU contracts with the Min-
istry of Education and carry out pilot ‘resource recycling
training programs’ in cooperation with social enterprises.
Free pick-up service for big electronic wastes, Make use of SR-centers to increase the recycling rate of electronics
Under the free pick-up service, provided for the first time
in history, the government plans to ensure that 90% of
refrigerators are preserved, compared to the current
20%, and that 17 million tons of greenhouse gases are
reduced.
The city hopes to become number one in recycling elec-
tronic goods. To do so, it is going to make sure that the
pick-up service firmly takes root in the nation and that
SR-centers will be operated to a full extent.
Prior to the pick-up service, only 20% of refrigerators
were preserved. This was because people who did not
want to be charged for the disposal of electronic wastes
illegally threw away their appliances. However, thanks to
the service, the rate has risen up to 90% and with the
decline of refrigerant leakages, environmental pollution
has been reduced dramatically.
Along with the reuse of resources, the collection of met-
als including iron, copper, and aluminum has led to the
reduction of greenhouse gas emissions by 1700 tons,
equivalent to 220 TOE. As a result, the ‘One Less Nuclear
Power Plant Project’ showed some progress. Futhermore,
the city has founded Ecocity Co., Ltd.(SR-center), a social
enterprise, to promote the recycling of electronic wastes.
Recycling 3,000 tons of small electronics and 300,000 cell
phones is a goal for this year alone.
Current status of recycling
Recyclingand Upcycling
「Goals for Zero waste, Seoul 2030」
66%45.9%
2013 2030
Recycling improvement target
The city government plans to increase the recycling rate from the present 45.9% in 2013 to 51.6% by 2016, to 57.3% by 2020, and to 66% by 2030. To that end, ‘Recycling Stations’ have been introduced where garbage bins for recycling are stationed and ‘Zero-waste projects’ have been implemented in large distribu-tion centers which produce a great amount of waste.
Recyclable wastes produced at home and commercial
places are sent to junk shops and district recycling
stations for reuse. And the rest are either incinerated or
buried. While policies promoting recycling of resources
increased the rate of incineration, the rate of landfills
went down. A rapid drop of food garbage caused the
rate of recycling to go down.
In 2011, the total amount of waste produced in Seoul
was 39,464 ton/day (10.6% of the entire nation): domes-
tic waste 9,440 ton/day (24%), construction waste 28,179
ton/day (71%), and industrial waste 1,844 ton/day (5%).
9,440 ton/day Recycled 5,993 ton/day(63.5%)Incinerated 2,345 ton/day(24.8%)Landfills 1,102 ton/day(11.7%)Domestic waste
1,844 ton/day
Recycled 342 ton/day(18.5%)Incinerated 175 ton/day(9.5%)Landfills 739 ton/day(40%) Ocean dumping 589 ton/day(32%)
Industrial waste
28,179 ton/day Recycled 26,755 ton/day(95%)Incinerated 139 ton/day(0.5%)Landfills 1,285 ton/day(4.5%)
Constructionwaste
Paper 944 ton/day Metal 150 ton/day Glass 365 ton/dayPlastic 301 ton/day Recycled waste
51
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Implementation methods will be set up, taking different factors into con-sideration; the convenience of residents, financial conditions, and the out-come of test-runs
Under the system, there are three methods which can be used: designated waste
bags, designated waste basket (with payment-certificate), and RFID (Radio Fre-
quency Identification). Each district will choose methods considering residents’
opinions and the outcome of test-runs.
To reduce food garbage, improve culinary culture and provide different incentive increases for each district
In order to lower food waste, the city is planning to encourage customers to order
the right amount of food at restaurants (a half or complete meal). Also, in the latter
half of this year, districts with a great reduction of food wastes will be provided with
subsidies or incentives.
Every day, 3,311 tons (based on 2012 data) of food gar-
bages are generated. Among those, households produce
2,233 tons, costing the city about KRW 138.5 billion
annually. To address this, the city has decided to launch
a volume-rated food garbage disposal system in 23 dis-
tricts from June 1st (Sat.).
Out of 4.16 million households, 3.57 million households
(85.8% of the total, 2.53 million for detached houses and
1.04 million households in public houses) must follow
the system rules. The project is expected to reduce food
waste production by 10~20% and lower collection and
transportation costs by from KRW 13.8 to 27.7 billion.
▲ F
ood
Was
te V
olum
e-ra
te D
ispos
al S
yste
m
Food wastedisposal system
Detached housesSmall restaurants(per household or per business)
Designated waste bag
- The least investment needed- Convenient
Designated basket
- Easy to in making compost out of food garbage
- Improves aesthetic features of city
Apart-ments
volume-rated per household
Designated waste bag
- Effective in reducing food wastes- Convenient- Efficient even when janitors are
not around
RFID(mea-surement per household)
- Effective in reducing food wastes - Easy to keep track of statistics
volume-rated per complex
(payment-cer-tificate)
RFID(measure-ment per truck)
- Easy to keep track of statistics
Designatedcontainer(120ℓ)
- Convenient for residents(same as the previous method)
- Low maintenance fees- The least investment needed
MethodsClassification AdvantagesMethod Chart
Calculation : 2,233 ton/day (household production) × 0.2(reduction) ×
365 days × KRW 0.17 million/ton = KRW 27.7 billion
Sync SEOUL 02. CITY_ NATURAL
52 53
Basic right to life, the pursuit of happiness
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Urban Farming
Urban agriculture refers to agricultural activities carried out on
empty lands, buildings, and various living spaces in urban areas
for the purpose of learning, experiencing, and enjoying. Aside
from economic benefits, there are many other advantages in-
cluding the cultivation of safe food.
ernment will be using not only public
vacant lands, but also private lands by
renting them (2,500 sections in total).
By doing so, the number of urban gar-
dens grew from 100 (291,410 m2) to
1,673 (842,687 m2) in a year. The total
size has tripled.
Educate professionals for urban agriculture; Hold Urban Agricul-ture Exhibitions
The urban agriculture project will in-
clude education programs to induce
citizens to participate. 100 urban agri-
culture professionals will be produced
this year, and more training programs
will be provided in many different dis-
tricts. Moreover, the government will
diversify educational institutions and
provide subsidies to establish Urban
Farmer Schools.
‘Urban Agricultural Map’ will be pro-
duced so people can readily under-
stand the status of urban agriculture
in Seoul. And Urban Agriculture Exhi-
bitions will be held to provide citizens
with an opportunity to visit and bench-
mark exemplary cases. This will help
improve urban farming cultures.
Last November, the city government
has announced an ordinance on the
promotion and support of urban agri-
culture in Seoul. By doing so, the gov-
ernment will turn Seoul into an ‘Agro-
City’ and implement various policies to
improve citizens’ quality of life.
▶ The city government plans to promote urban agri-
culture in living spaces to achieve the goal of creating
3.3 m2 of garden per household by 2020. With this goal
achieved, the size of the garden in urban areas is estimat-
ed to head for a 10-fold increase compared to the current
area of 0.3 m2 (As of December, 2012).
For urban agriculture, residents will either use lands
around their homes or rent public or private lands or
spaces. In addition, the city government will launch Ur-
ban Agriculture Committee, and provide agricultural ed-
ucation and agricultural healing programs.
Create gardens by using private and public vacant lands; Restore local communities
Instead of creating new areas for urban agriculture, the
city government is planning to allow every citizen to
participate in the project by using vacant living spaces
such as unused lands, and rooftop areas. Also, the gov-
Seoul City vegetable garden size
※ The public vegetable garden is 73ha in size, which is approximately 12 times that of Jamsil Sports Complex (6ha) (as of 2013)
2005 2007 2009 2011 2013
60
40
20
0
80
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▶ Over the past five years, a total of 930 people jumped off bridges over the Han
River. Of the total, more than 100 people tried to take their own lives from the
Mapo Bridge, widely regarded as a popular spot among jumpers. To discourage
suicide attempts, the Seoul City government has installed signs and messages
of hope and inspiration along the bridge. Now, the Mapo Bridge is dubbed the
Bridge of Life.
The Mapo Bridge is the world’s first interactive bridge, equipped with guard-
rail sensors, mostly installed near suicide hot spots. As people walk by, motion
sensors light up and spit out encouraging messages. What used to be a dull, gray
structure has now been given a whole new look. Today, the Bridge of Life sends
out messages of life and hope to anyone passing by.
By offering friendly voice messages, the project aims to inspire and encourage
those overwhelmed with despair and provoke second thoughts among them.
From the beginning until the middle of the bridge, 20 episodes are displayed in
different styles. People can enjoy watching panoramic images depicting hope,
courage, love, and comfort.
In the beginning, most signs bear standard greetings and dialogues: Have you
eaten yet? Are you busy these days? How have you been? Doesn’t it feel good to
be outside walking on a bridge? Come back again for some fresh air! These dia-
logues sound comforting.
The bridge also features episodes on happiness and love in daily lives: Give
yourself a relaxing bath. When you feel sad or depressed, how about a bite of
Chungyang Red Pepper? / Old wounds from the past will be relieved by new
The Bridge of Life
‘The Bridge of Life’ turning despair into hope
SAFETY
The Bridge of Life
CPTED Night Guides for Women
●� ‘The Bridge of Life,’ turning despair into hope
● Yeonmni-dong, Mapo-gu
● Gongjin Middle School, Gayang-dong, Gangseo-gu
● Help women get home safe
● Patrol unsafe areas
Safety City Seoul
Seoul’s Safety PoliciesFor All
The Bridge of Life
5756
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4
3
2
20
30
40
50
1
0
10
Illness, disability
Family feud
Sexual assault
Internet, game
addiction
School performance,
school entrance
issues
School violence
LonelinessEconomic poverty
0.71.3 1.7
2.73.4
19.620.5
44.3
(Unit: %)
(Unit: %)
※Source: National Statistical Office
Jumping to death 91.067.7
Self-immolation
(fire)0.311.5
Group suicide 1.68.1
Poisoning 0.24.5
Cutting/bleeding 4.34.2
Drug overdose 2.02.6
Suffocation 0.61.4
Total youth
Type of suicide
Cause of youth suicide
pain, When you feel stunned, why don’t you sing? The best part of your life is yet
to come. / There is much more to come, Let’s fall in love. (Let’s love) / Apply an
ointment of love to the wounds of life. These help potential jumpers redefine the
value of their lives.
These images and messages were crafted and chosen by psychiatrists, civic
groups, and PR experts who have thoroughly analyzed psychological status of
those who thought of ending their lives.
Images add values to the joy and excitement of reading messages. Photos which
best describe the lyrics of a popular Korean song, “SanoRaMyun (As long as we
live),” are displayed on the bridge. Similarly, encouraging phrases modeled on the
song are offered: ‘SanoRaMyun, happy days will come.’ Pictures of delicious food,
along with messages like ‘What is your favorite food?,’ suggest that people go
back to their lives and try to find something that makes them happy.
‘Image Zone,’ located in the middle of the bridge, features warm photos of family
members, friends, and lovers. The zone is created to remind people of wonderful
memories and the preciousness of life.
The city government plans to expand the project to include the HanGang Bridge
to help people feel connected and find comfort in messages and photos layed
out in different forms of storytelling.
For the first time in Korean history, the Grand award was given to the Bridge of
Life at the 2013 CLIO Award, one of the top 3 international advertising awards.
▲ M
apo
Brid
ge –
Brid
ge o
f Life
59
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criminal psychologists, CPTED experts, National Police
Agency officers, experts on children and juveniles, com-
munity artists, and service designers. Based on the Com-
mittee’s opinions and site visits, Yeomni-dong, Mapo-gu
and Gong-jin Middle School in Gayang-dong, Gangseo-
gu were chosen for the city’s CPTED pilot programs.
While the former is a famous shanty town, the latter is
a school where many students are from poor families.
The program is an exemplary case in that CPTED strate-
gies are applied to city areas crowded with low-income
households.
Great changes were made. Up until now, people were
scared to walk around Yeomni-dong. However, in just 5
months since the launch of the CPTED project, crimes
and people’s fear dropped by 9.1% and 13.6%, respec-
tively. Meanwhile, an increase of 13.8% people felt at-
tached to their town.
As for ‘So-geum Road (Salt road),’ crime prevention effect
was 78.6% and the satisfaction level was 83.3%. The
▶ In October 2012, the Seoul City government launched
CPTED pilot projects for Yeomni-dong, Mapo-gu and
Gayang-dong, Gangseo-gu. While Yeomni-dong is a fa-
mous shanty town, there are many students from low-in-
come families in Gayang-dong.
Yeomni-dong is as a Public Order Zone designated to
safeguard the working class. However, conflicts are grow-
ing as tenants and immigrant workers are dramatically
increasing while the number of residents is rapidly de-
creasing.
The Seoul City government began CPTED pilot projects
in Yeomni-dong and Gayang-dong where residents are
most exposed to crimes and insecurity. CPTED strategies
are used to deter criminals from committing crimes. This
is the first ‘Design Seoul’ project initiated to tackle social
issues. More policies linking social challenges and com-
munity designs will be implemented in consideration of
the needs of the underprivileged and the weak.
The CPTED Committee consists of 12 specialists including
1.7-km road connects all the crime hot spots. Different
sports facilities are available along the road which also
serves as a place for community gatherings.
For Gong-jin Middle School of Gangseo-gu, hardly a
paragon of education and welfare services, perception
of disorder and fear of crime dropped by 7.4% and 3.7%,
respectively. On the other hand, collective efficiency
and attachment to school grew by 2.3% and 1.4%, re-
spectively. In particular, more people have begun to like
community facilities, with statistics up by 27.8%.
Two field studies and interviews on residents show that
there have been positive effects already. In addition,
more significant outcomes are expected when resi-
dents, students, and teachers fully utilize CPTED-based
community facilities.
Seoul City Department of Culture, Tourism, and Design
has a goal to expand CPTED projects across the city to
ensure that CPTED is incorporated into diverse policies
related to parks, houses, women, and safety.
CPTEDCrime Prevention Through Environmental Design
- Assign 6 houses as So-geum Road “Keepers’ houses“
- Design So-geum Road : Develop a course for exercise (1.7Km, 40 min.), Install sports facilities, Create atelier in alleys
- Put up signs of locations and CCTVs on telephone poles
- Dark, scary, and narrow alleys → 1.7km of So-geum Road: a venue for sports activities and social gatherings
- 6 houses assigned as Keepers’ houses: Covered in yellow, gates are easy to spot. Emergency bell and IP camera help protect residents in danger.
- 30 households joined community arts activi-ties and volunteered to repair walls
Yeomni-dong, Mapo-gu
- Set up ‘Dream Walls’ where teachers and parents can monitor some dead zones and dangerous areas through video tapes
- Create a small ‘Dream Stage’ where students can ex-press their thoughts and feelings, and ‘Dream Ground’ where they can relieve stress through exercise
- Korea’s top 7 designers including Yoon, Ho-seob, and 54 citizens volunteered to redesign and redecorate the school
- Launch reading, arts, and drama therapy programs (Jul.~Aug. 2012)
- CCTVs are installed not to monitor, but to video tape students who are joyfully playing around
- Repaint dead zones and dangerous areas, and transform them into ‘Dream Stage’ and ‘Dream Ground’
- The top 7 designers use color therapy to give a whole new look to the plain, dull alleys and stairs
Gong-jin Middle Scool, Gayang-dong Gangseo-gu
Project details Achievements
▼ C
rime
Prev
entio
n D
esig
n
▲ C
rime
Prev
entio
n D
esig
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Initiative to make Seoul safer for women
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‘Night Guides for Women’
Initiative to make Seoul safer for women:
▲ S
tart
ing
Cere
mon
y fo
r Wom
en’s
Safe
Ret
urn
Hom
e S
cout
▼ E
xpla
natio
n on
Com
preh
ensiv
e Po
licie
s for
Wom
en’s
Safe
Ret
urn
Hom
e
As a result, it can even become a stable source of jobs.
There are two main jobs of the Night Guides mostly
made up of local residents: First, they help women
return home safely between 10 pm and 1 am. Second,
they patrol unsafe areas.
Upon request of the service, the Night Guide arrives
at the meeting place 10 minutes early and checks the
path and directions to the applicant’s house. After the
applicant arrives, the Scout shows the ID card and gives
a tentative report to the head office. The Guide rechecks
the path with the applicant and follows her 1-2km from
behind.
A team of 2 Guides either walk with the woman or drive
▶ ‘Night Guides for Women’ aims to help women get
home safely and assign Night Guides to patrol danger-
ous areas. By doing so, the city government not only
strengthens its safety net, but also creates new jobs.
Launched on March 6, the project is part of the city gov-
ernment’s safety policies for women.
495 Night Guides have begun their services, safely taking
women home late at night. 15 districts including Jong-
no-gu, Jung-gu, Seongdong-gu, Mapo-gu, Dongjak-gu,
Gwanak-gu, and Gangdong-gu were chosen for the pilot
program and they each hired between 30 and 40 Night
Guides. If the program turns out successful and citizens
find it useful, the government will expand the program.
her home. The service is available only during weekdays.
To ensure that women feel safer, light batons are pro-
vided to lighten up dark streets. Also, service users are
given whistles to blow for help in case of emergency.
Furthermore, the Guides closely monitor areas prone to
sexual crimes and other areas near clubs and bars. The
city works with district police and provides one-stop
service when an emergency has been reported.
For a successful test-run of the program, the city and
local districts have been closely cooperating with agen-
cies concerned: Seodaemun-gu signed a MOU with the
district police and precinct offices work with the Night
Guides Head Office to guarantee women safety.
Operating System
Night Guides Patrol
Inform the user about the Guide
User, Guide
Accompany Home
User, Guide
Conclude, Report
Guide → Head Office
Acceptance (Place, Time)
User, Guide
Application (120. District)
User
Patrol unsafe areas
Guide
Report the outcome
Guide → Head Office
Conclude
Guide → Head Office
Assign a mission & Form groups
District
Identify unsafe areas
District
Sync SEOUL 02. CITY_ NATURAL
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TRANSPORTATION
Vision 2030 for a Pedestrian-Friendly Seoul
Vision 2030 for Transportation in Seoul
11 Promises
▶ The city announced “Vision 2030 for Transportation in Seoul,” a 20-year vision for
public transportation and infrastructure including roads, sidewalks, and railroad
networks. In the past, the city policies emphasized vehicles, car ownership, and
economic growth. Under the new vision, however, the city hopes to address the
current issues regarding the transportation system by focusing on pedestrians, the
spirit of sharing, and environmental protection.
By keeping all the 11 promises layed out in the vision, the city plans to achieve ‘Tri-
ple 30’ goals by 2030: First, reduce car traffic by 30%. Second, shorten the average
commuting time by 30%. And Third, expand the use of different modes of green
transportation by 30%.
By 2030, the government expects the share of green modes including walking,
biking, and the use of public transportation to increase from the current 70% to
80% and the annual greenhouse-gas emissions per capita to decrease from the
current 1.2 tons to 0.8 tons.
Pedestrian-first system The city will expand pedestrian-only zones by doubling the current 10.13 million
㎡ of sidewalks and by closing roads (i.e. Sejong-ro) on certain days. At the same
time, public transportation-only zones will be extended and promenades con-
necting tourist attractions, cultural areas, and shopping districts will be created.
Bicycle-centered environmentThe city will increase bicycle-sharing services and link bicycle paths with neighbor-
hoods so that citizens can easily borrow bicycles and go anywhere they want. As a
result, bicycles will become a new mode of public transportation. Bicycle-sharing
services at Yeouido will be extended to key points in the city and be linked with
HanGang and other districts’ bicycle-sharing services.
Vision 2030 for a Pedestrian-Friendly
Seoul
Seoul MetropolitanSubway
Late-night Bus(Owl service)
●� Vision 2030 for Transportation in Seoul
●� 24 billion passengers (Lines 1-8)
●� Line N26 and N37 now available
Transportation City Seoul
Seoul’s Transportation Policies For All
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Basic right to life, the pursuit of happiness
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Therefore, car pool services will be more widely used.
The government will work hard to impose environmentally friendly measures. As a re-
sult, by 2030, the share of private vehicles will have gone down from the current 18.4%
to 10% and arterial highway congestion will have decreased from the current 19% to
10%. Also, all the polluting vehicles in the public transportation system will have been
replaced by zero-polluting vehicles (currently accounting for only 0.2% of the system).
Discourage excessive use of private cars The city will impose mileage-based congestion charges and permit the construction
of buildings without parking lots.
Furthermore, the government will encourage citizens to refrain from using private
cars as much as possible. In light of this, the flexible working hours system including
tele-work and ‘smart work’ will be promoted to relieve rush-hour traffic. At the same
time, the frequent use of personal vehicles for business travel will be discouraged.
Promote the use of eco-friendly transport modes and infrastructure Up until now, road transport has consumed much energy. However, from now on,
it will even produce energy, as well purify environmental pollutants.
Zero-polluting and eco-friendly vehicles will gradually be substituted for nearly all
the buses, taxis, and even personal cars which pollute the air.
Roads without barriersThe government will build ‘Solar ways’ through which energy is produced using pub-
lic transportation infrastructure including bus stops, street lights, soundproof walls,
and pavements. Different types of pavement blocks will be used to absorb pollutants
and rainwater. Also, ‘Detection and Warning system’ will be upgraded as well.
Citizen-oriented transportation culture, a step toward becoming an advanced city
In carrying out transportation projects and relevant policies, the city will put stren-
uous effort to communicate with the public and build a consensus. This will help
minimize conflicts that often happen at initial stages of progress. Monitoring and
feedback systems will enable the government to add measures to existing policies.
▼ N
o. o
f Sub
way
Use
rs
Speed limit of 30km/h in all neighborhoods Given that 70% of pedestrian-car accidents occur on roads less than 13m in width, the gov-
ernment will comprehensively improve traffic environment in all neighborhoods. Wireless
Access in Vehicular Environments (WAVE) will be developed, implemented, and managed
thoroughly, and ‘Garage Certificate System’ will be introduced to decrease pedestrian-car
accidents in residential areas.
Better transportation services for senior citizens and those in wheelchairsThe city will replace all the high-floor buses with low-platform buses (currently 2022 buses
or 27%), making it much easier for people with disabilities to use the public bus system.
Also, the city seeks to increase their mobility, by offering more Call Taxi services.
Enhance the public transportation system through railroad networks The city plans to add railway express services where there is a great demand for railroad ser-
vices. In addition, the government will build railway networks among cities and metro-rail
networks among metro-cities, and introduce light rail transit services in remote areas.
Convenient and rapid transportation servicesThe government will complete the networks of bus-only lanes, provide diverse services
to meet passengers’ specific needs, design bus lanes in a way that helps people have easy
access to railway stations, expand and make revisions to lanes for ‘Late-night bus,’ and cus-
tomize taxi services to help citizens go home safely.
Encourage transportation-sharing servicesFor a long time, roads were dominated by vehicles. Now, the city government seeks to in-
troduce a new concept, ‘Complete Street,’ where passers-by, bicyclers, and drivers alike can
feel safe. Also, car pool service providers will be increased from 292 in 2013 to 1200 in 2030.
▲ E
ncou
ragi
ng C
ar S
harin
g
How much do Seoul citizens walk a day?
※ Source: 2000 Sports Promotion Basic Policies (Seoul Metropolitan Government, 2012) The figures are estimated based on the following conditions: “Daily walking” 60m/min. “Athletic walking” 80m/min.
40
30
20
60
10
01 1 12 2 23 3 34 4 4
50
(Unit : Min.)
(Unit : ㎞)
Hours ㎞
Amount of Cost Savings of Car-sharing
(Assumption: Sonata 2.0, 10 years of drive)
Car ownership
Car ownership
Car-sharing
Car-sharing
KRW 7.39 million
KRW 6.28 million
KRW 4.81 million
KRW 2.14 million
Commute 255 days/yr.28km/service
KRW 2.58 million saved
2 times/week28km/service
KRW 4.14 million saved
Seoul citizens walk for 66 minutes a day covering 4.5 kilometers.
The amount of cost saved via Zipcar car-sharing: KRW 7.17 million/yr.
(Assumption: Ford Fusion mid-size car,
5 times/week)
67
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Seoul MetropolitanSubway
The status of subway - 9 lines, 327.1km
(National Railroad: 106.3km)
- 302 stations (3,691 subway cars)
2011, Average number ofpassengers on a daily basis: By days of week in 2011
Average number of passengers on a daily basis:By subway lines
‘Gangnam Station’ had the greatest number of passengers a day and the ranking of ‘Seoul Station (Line number 1)’ went up from 5th -> 2nd
Out of 268 Seoul Metropolitan subway stations, ‘Gangnam Station’ (line number
2) had the greatest number of passengers with a daily average of 128,000 passen-
gers. ‘Seoul Station’ (line number 1) came second with 105,000 passengers, and it
was followed by ‘Jamsil Station’ (line number 2) with 97,000 passengers.
The greatest number of passengers on Fridays, and during rush hoursFriday had the largest number of passengers, with an average of 7.64 million.
Monday had the lowest number, with an average of 7.26 million passengers. The
office-going hour (8:00~9:00 a.m.) and the closing hour ( 6:00~7:00 p.m.) had the
rate of 13% and 9.3%, respectively. Meanwhile, the figure was the lowest when the
first service of the day began between 5:00 and 6:00 a.m.
Mon
7,267
Tue
7,381
Wed
7,385
Thu
7,377
Fri
7,640
Sat
5,954
Sun(Holidays)
3,960
No. of Subway Users
4,000
8,000
9,000
3,000
7,000
2,000
6,000
1,000
0
(Unit : One Thousand)
5,000
Management
LinesLines 1~4
Gyeongbu·Gyeongin·Gyeongwon Jungang·Ansan·Gwacheon·Ilsan Bundang·Gyeongui·Gyeongchun
Line number 9Lines5~8
Classification
▲ S
eoul
Met
ropo
litan
Sub
way
In 2011, there were 24 billion passengers, the highest figure in the history of Seoul Metro-
politan Subway. Accumulated users stood at 47.6 billion. (As of 2011)
Line number 2 ranked 1st in terms of the number of passengers on a daily basis, accounting for 31% of the total.
Classification Total1 2 3 4 5 6 7 8
Year 2010 6,703 450 2,005 755 832 812 487 865 231
Year 2011 6,899 466 2,048 776 846 825 501 901 236
Comparison(%) 102.9% 103.5% 102.1% 102.7% 101.7% 101.7% 102.9% 104.2% 102.0%
(Unit : One Thousand)
Last year, line number 2 came first in terms of the number of passengers in a single day,
representing 31% of the total.
Just like last year, line number 2 ranked first in terms of the number of passengers per day. It
has an average of 204 million and 8000 passengers, with a growth rate of 2.1% year-on-year.
Line number 7 came second, with 901,000 users. It showed the biggest growth rate of 4.2%.
It was followed by lines number 4 and 5, with 846,000 and 825,000 passengers respectively.
Line number
Sync SEOUL
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On April 19, 2013, the city added two new bus lines for those
who need transportation late at night (0:00~5:00 a.m.): Line N26
(Gangseo~Jungnang) and Line N37 (Eunpyeong~Songpa). With
an interval of 35~40 minutes, the first bus leaves garage at 0:00
a.m. and the last bus finishes its service at 4:55 a.m. The bus fare
is KRW 1,850 for a transportation card holders.
er part-time jobs during the daytime,
they can easily feel tired, get distracted
while driving late at night, and some-
times cause car accidents.
Visit Seoul Transport Operation & Infor-
mation Service web-site (topis.seoul.
go.kr) for more information about bus
routes, stops, and arrival time.
Number of passengers by the hours of a day
The Late-night bus first began its ser-
vice on April 19. 923 people used the
service on the first day. A week later,
the number increased to 1,955 pas-
sengers, a growth rate of 111.8%. The
accumulated number of passengers
during the first week was 11,709.
The greatest number of passengers
used the service between 1:00~2:00
a.m., representing 29.4% of the total.
Nonhyeon Stop (bound for Jongno)
had the most number of passengers
(101), followed by Hapjeong Stop
(bound for Jongno) and Hongik Univ.
Stop (bound for Jongno) with 69 and
67 passengers, respectively. For the
bus number N26, there were the great-
est number of users between 1:00 and
2:00 a.m., accounting for 30.3% of the
total. Meanwhile, for N37, the figure
was 29.8% between 2:00 and 3:00 a.m.
Contrary to expectations, the number
of drunkards turned out to be very
low. Instead, the service was mostly
used by substitute drivers (56%), gen-
eral public/white collar workers (34%),
and students (10%). Substitute drivers,
for instance, have been in desperate
need of transportation services at very
late hours. As time passes by, more
late-night workers, office workers, and
students are expected to use the late-
night services.
Based on these and other results, the
city government will decide by July
whether to add 6 more lines or not.
The bus fee is KRW 1,850 for the transportation card holders; There are many bus stops including Hongik Univ., Jongno, and Gangnam Station where there is a large number of floating population.
Passengers can check the bus arrival time through Bus In-
formation Terminals (BIT), installed at every bus stop, Traffic
Information Center mobile application (m.bus.go.kr), and
Seoul Public Transportation Mobile application.
To help people easily recognize buses at night, LED signs
are installed at the front side of the buses. And for a safe
drive and overspeed prevention, buses are equipped with
overspeed prevention systems (no more than 70 km/h).
Furthermore, some drivers were hired under one condi-
tion that they would stay dedicated to the late-night bus
service only. This was to prevent any worst-case scenario
from happening: If these drivers are allowed to have anoth-
Late-night Bus(Owl service)
Gangseo garage Hongik Univ. Sinchon Jongno Cheongnyangni
Manguro Jungnang garage (Gangseo-gu Jungnang-gu)
Jingwan garage Seodaemun Jongno Gangnam Station Daechi-dong
Songpa garage (Eunpyeong-gu Songpa-gu)
Line N26
Line N37
Key bus stops are indicated on the map
Potential late-night bus lines
N26 Gangseo Bus Garage – Hongik Univ. – Sinchon – Jongno – Cheongnyangni – Mangu-ro – Jungnyang Bus Garage
3 Mt. Dobongsan – Miari – Daehak-ro –Dongdaemun – Toegye-ro – Namdaemun – Yeoui-do – Yeongdeungpo – Guro Station – Onsu-dong
4 Gangdong Bus Garage – Cheonho-dong – Dongdaemun – Eulji-ro – Seoul Station – Hangang-ro – Noryangjin-ro – Siheung-daero – Seoksu Station
5 Sanggye-dong – Cheongnyangni – Dongdaemun – Jongno – Gangnam Station – Jamsil Station – Songpa Bus Garage
6 Gangdong Bus Garage – Jamsil Station – Gangnam Station – Express Bus Terminal – Yeongdeungpo – Hongik Univ. – Susaek – Eunpyeong Bus Garage
7 Sadang-dong – Express Bus Terminal – Banpodaegyo Bridge – Lotte Department Store – Jongno – Sinseol-dong – Korea Univ. – Dobong-ro – Mt. Dobongsan
8 Yangcheon Bus Garage – Nambusunhwan-ro – Sillim Station – Sadang Station – Gangnam Station – Samseong Station – Yeongdongdaegyo Bridge – Dongil-ro – Nowon Station
N37 Jingwan Bus Garage – Seodaemun – Jongno- Gangnam Station –Daechi-dong- Songpa Bus Garage ※�N26, N37 started operation on April 19, 2013.
Seodae-mun-gu
Nowon-gu
Jongno-gu
Eunpyeong-gu
Jungnang-gu
Seongdong -gu Gwangjin
-gu
Gangdong-gu
Songpa-gu
Gangnam-gu
Seocho-gu
Dongjak-gu
Gwanak-gu
Geumcheon-gu
Gangseo-gu
Yangcheon-gu
Guro-gu
Mapo-gu
Dongdae-mun-gu
Seongbuk-gu
Gangbuk-gu
Dobong-gu
8
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Yeongdeungpo -gu
Yong-san-gu
Jung-gu
Late-night Bus (Owl service)
Seoul has implemented innovative policies to promote tourism where visitors can enjoy history,
culture and nature of Seoul by enhancing the values of resources and to build communities to improve
the quality of life of Seoul citizens.
03Time (History)
Innovation
Sharing City 83
Community Building Project 84
I ♥ Seoul : 73 10 Million Foreign Tourists in Seoul
Promoting Seoul City Wall as 80 UNESCO Heritage SiteCulture
SEOUL
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CULTURE
24 Walking Tour Coursesto Experience History,Culture, and Nature of Seoul
While only 5.15 million foreign tourists visited Seoul, the number nearly doubled
to 9.80 million ten years later in 2011. In 2012, the count finally reached 10 million.
The number of foreign tourists to Seoul is total 11.14 million, with 3.51 million
from Japan, 2.83 million from China, 0.69 million from USA, 0.54 million from Tai-
wan, and 0.38 million from Thailand.
For the past decade, SMG implemented diverse policies to nurture tourism indus-
try. First, the city improved visa system to attract more foreign tourists, and active-
ly revised and enhanced relevant laws and institutions to amend lack of lodging
in the city. These efforts enhanced the visa system for Chinese tourists, increasing
the number of visitors from China by 140%. In 2011, the city also enacted special
laws such as “Tourist Lodging Expansion Support Act.” Also, Mobile Tourist Offices
to help reduce foreign tourists’ language barriers have already become Seoul’s
travel highlight.
Now, SMG seeks to achieve the goal of 20 million foreign tourists visiting Seoul by
developing historical and cultural resources unique to Seoul into tour products,
and promote the city through SNS and mobile apps.
▶ SMG and Seoul Tourism Organization published “Pleasant Tour of Seoul on Foot,”
a guide map that displays total 24 walking tour routes of Seoul. The maps will be
distributed in tourist information centers in the city hotspots.
The map contains total 24 walking tour routes.
Ancient Culture Area(1): Traditional Culture Areas(2): Modern Culture Areas (3) Ecosystem Restoration Areas (5) Traditional Market Areas(2) Guide Areas(4) where guides are accessible without reservation, and Special Weekend Routes (3) established since last February.
I ♥ Seoul: 10 Million ForeignTourists in Seoul
I ♥ Seoul 10 Million Foreign Tourists
in Seoul
Promoting Seoul City Wall as UNESCO
Heritage Site
● 24 Walking Tour Courses to Experience History, Culture, and Nature of Seoul
● Comprehensive Tourism Information Center
● Seoul’s Diverse Medical Services
● “Hallyu(Korean Wave),” the Power of Korean Pop Culture
● "MICE, Smokestack-free Golden Industries
● Connecting All 18,627km-long Sections of Seoul City Wall
● Cultural Heritage Value of Seoul City Wall
Seoul’s Cultural Policy for Everyone
Culture City Seoul
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witnessed painful death of Crown Prine Sado in a wooden rice box in 1762. The
course allows tourist to immerse themselves in history told by the beautiful trees
and plantations.
Sungkyunkwan Course presents tourists with old tales of the place, such as
Jongyeongak, the pavilion in which precious books were kept, and Bansu, a stream
where the Confucian scholars enjoyed swimming in summer.
Myeong-dong Tourism Information Center
Myeong-dong Tourism Information Center(total area 338㎡) is scheduled to open
on the first floor of KEB headquarter office attached building in Myeong-dong, the
number one tourist spot in Seoul visited by more than 6.80 million foreign tourists
every year. In this one-stop center, tourists can enjoy a wide array of services from
tour guide service, real time reservation of lodging or performance, travel inconve-
nience solutions, traditional culture experiences such as hanbok(Korean traditional
dress) wearing experience, and other events.
When you enter the Center, you will find information desk that provides tour guide
service, real-time reservation of lodging or performances, and travel inconve-
nience solutions on your left. You will find a traditional culture experience section
where you can dress in hanbok and take a photo, and try traditional instruments
such as a drum or janggu.
Starting with the Myeong-dong Tourism Information Center, SMG plans to install
additional comprehensive tourism information centers in the western (Yeouido)
and eastern (COEX) areas of Seoul.
Gangnam Tourism Information Center
As the huge success of Psy’s “Gangnam Style” led to a fresh surge of interest in
Gangnam area, SMG aims to enhance and develop the brand value of tourism in
Gangnam further through installing the Gangnam Tourism Information Center.
The location of this new center, Apgujeong-dong, boasts convenient transporta-
tion and numerous venues for shopping, and medical service. Its proximity to Sin-
sa-dong Garosu-gil, Cheongdam-dong Fashion Street makes the location easily
accessible for domestic and international tourists and another hotspot for tourists
in Seoul.
Maps in Four Languages for Domestic and International Tourists Available Soon
The city published the walking tour maps in Korean and English at the
same time to promote walking tour routes and attract more domestic
and international tourists. The maps in Chinese and Japanese are soon to
be available.
80,744 domestic and international tourists visited Seoul’s walking tour
routes last year, approximately 24.8% increase compared to the 2012’s
statistics(64,697). Such popularity of walking tour shows increased in-
terests in walking tours that allow tourist to walk and explore hidden
spots of the city with culture and tourism guides, as more tourists prefer
individual tours over group tours and demand specialized theme tours
or hotspot story tours.
Encouraged by heightened interest and participation of domestic and
international tourists, the city recently started three new weekend tour
courses, “Eco Tour at Palaces” at Changgyeonggung Palace, Changdeok-
gung Palace and Sungkyunkwan Course where tourists can learn about
scholarly life inside Sungkyunkwan.
“Eco Tour at Palaces – Changgyeonggung and Changdeokgung Course”
highlights the vegetation of the palaces as well as history of the place.
One such highlight is a locust tree in front of Seoninmun Gate, which
Developing Thematic Courses with Themes and Stories Reflecting Tourist Trends
In walking tours of Seoul, tourists are provided with Culture and
Tourism Volunteer Guides who can speak one of four languag-
es - Korean, English, Chinese, or Japanese - for free of charge.
Domestic and international tourists interested in walking tours
need to make a reservation in advance at the website dobo.
visitseoul.net.
Comprehensive TourismInformation Center
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▶ Seoul presents the tourists with top-notch medical services with world-class medical tech-
nology at affordable price. The city is a top tourist destination which provides tourists with
comfortable lodging with healthy meals as well as dynamic and sophisticated urban culture.
Seoul is home to approximately 15,900 diverse hospitals and clinics, including oriental med-
icine hospitals, dental clinics, senior citizens’ medical centers, and other specialized hospitals
and clinics. These medical service providers offer not only cosmetic and plastic surgeries,
but also dental, ophthalmic, dermatologic, oriental medicine care, health check-up and
treatment of serious illnesses that requires cutting-edge technology. Seoul’s hospital boasts
world-class medical technology.
Vitalizing medical tourism in Seoul through convergence of advanced medical technology and tourism
Medical tourists that visited Seoul last year amount to 96,000, almost a triple increase from
the statistics in 2009. In particular, China topped the United States to become the number
one source of medical tourists at 31,000 (20.21%), showing increasing demands of Chinese
tourists in Korean medical services.
Considering the low international recognition of Korea’s high quality medical services, SMG
aims to develop unique medical tourism products and step up international promotion and
information offering to attract more medical tourists from abroad. Thus, the city government
“Comprehensive Tourism Information Center” on the first floor will provide up-to-date
information on travel highlights, transportation, food, lodging, and events in Gangnam and
other areas of Seoul in English, Chinese, and Japanese. For convenience of the visitors, the
center will be also equipped with Gangnam souvenir shops, tour agency for real-time reser-
vation in hotels, money exchange counter, internet zone for information search.
In addition, medical tour coordinators stationed in “Medical Tour Center” will offer introduc-
tion of specialized hospitals and health care programs to tourists seeking medical services in
English, Chinese, Japanese, and Russian. The center also will promote Gangnam-gu’s medical
tourism specialized products and provide on-site reservations.
On the second floor is “Hallyu(Korean Wave) Hall” that offers various Hallyu celebrity contents.
The Hallyu Hall consists of the Digital Experience Zone that allows tourists to see, hear, and feel
their favorite Hallyu celebrities, the Hallyu Star Experience zone where tourists can try on stage
costumes of drama, film, and K-Pop stars, and the Souvenir & Hallyu Star MD zone that displays
souvenirs, Gangnam-Hallyu celebrity collaboration products such as albums, t-shirts, and caps.
“Hallyu(Korean Wave)”the Power ofKorean Pop Culture
Seoul’s Diverse Medical Services
and autonomous districts, “gu” jointly discovered and developed competitive med-
ical services and tourism resources to create specialized medical tour product that
combines health care services and tourism.
These specialized products include oriental medicine treatment and Namsangol
Hanok Village tour in Junggu, spine and gynecological check-up and Gimpo In-
ternational Airport Outlet shopping in Gangseo-gu, cosmetic and dermatological
treatment and Garosu-gil and Seorae Village tour in Seocho-gu, health check-up
and Itaewon and Geumcheon Fashion Town tour in Yongsan-gu and Guro-gu, and
finally, western medicine and dental care and Yangnyeong Market and Dongdae-
mun Fashion Town tour in Dongdaemun-gu.
SMG will visit Central Asia in July and Russia in September to promote Seoul’s top
notch medical service environment and abundant tourism resources to local travel
agencies, medical service providers, and general tourist. The city also aims to offer
accurate medical tourism information and one-stop services both online and offline
for convenience of medical tourists.
▶ “Hallyu(Korean Wave)” refers to growing popularity of Korean pop culture main-
ly in Asia since late 1990s. The term was coined by Chinese media in February
2000 in order to describe the Korean pop culture fever in China.
Since then, Korean pop culture gathered tremendous following not only in China
but also in the entire region of South East Asia. The phenomenon came to include
popularity of Kimchi, gochujang(red pepper paste), ramen(instant noodles), home
electronics, and other diverse products of Korean origin. Hallyu refers to this over-
all phenomenon.
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Hallyu’s popularity peaked when “Winter Sonata,” a Korean drama, became a media sensation
in Japan in 2003 and another popular drama “Dae Jang Geum” was exported to 64 countries
including countries in South East Asia, Middle East, and Africa.
K-Pop is leading the recent Hallyu boom, taking advantage of SNS such as Youtube and Twit-
ter. Boasting beautiful pop idols with great music and dance, K-Pop rapidly rose through on-
line channels. The major source of K-Pop boom was Psy’s “Gangnam Style.” With more than 1
billion Youtube hits, the music video of Gangnam Style became the most viewed movie clip
on the Youtube website, and topped the iTunes charts of more than 30 countries, starting
the fever that raged around the world. As this case indicates, the 21st century Korean pop
culture is produced not only for domestic consumers but also international audience.
Hallyu Star Streets
You can meet K-Pop stars on the Hallyu Star Street! The Hallyu Star Street is a stretch of 1.08
km-long road from the SM Entertainment office building in Apgujeong-dong, Gangnam to
the JYP Entertainment building in Cheongdam-dong. As a number of famous Korean enter-
tainment agencies are located on this street, tourists easily can visit places frequented by Ko-
rean celebrities. The walls of the restaurants and stores are decorated with countless celebrity
autographs and photos, while even small convenience stores around the corners are visited
by the pop stars. Thus, the Hallyu Star Street is already a must-visit destination for domestic
and international fans of Hallyu.
▶ As a MICE industry, “smokestack-free golden industries,” creates high added value and jobs,
and boosts the image of the nation (and cities), MICE is being fostered as strategic industries
in major countries around the world.
The term MICE stands for Meetings hosted by large corporations and multinationals, In-
centive Travel where high performance employees in industries such as insurance or sales
receive educational training and enjoy travel, and Conventions and Exhibitions held by inter-
national associations and academia, and refers to international events for business purposes
that attracts foreigners to the country.
MICE,Smokestack-free Golden Industries
MICE is a profitable, high value-added tourism industry, as average cost spent per
MICE participant is 3,088 dollars. Many countries including Singapore are actively
developing MICE as a national strategic industry.
Seoul Retains UIA World Top 5 for 3 Consecutive Years
Seoul successfully hosts and holds a number of international events and conven-
tions, and has emerged as the optimal venue for international mega conventions
and MICE events. According to the “UIA International Meetings Statistics 2012,” com-
piled by the 2012 Global prestigious convention ranking organization UIA(Union of
International Association, Brussels, Belgium), Seoul remained in top 5 international
meeting cities, ranking just below Singapore, Brussels, Vienna, and Paris.
UIA, a prestigious international organization on conventions, collects convention
data from more than 40,000 governmental and private organizations around the
world and presents yearly convention city ranking of approximately 1,300 cities in
more than 160 countries in June every year.
According to UIA International Meetings Statistics 2012, Seoul has been selected as
the 5th international meeting city for three consecutive years, having hosted total
253 conventions in 2012(201 in 2010, 232 in 2011). Korea ranked 5th(563meet-
ings),upfromtheprevious6th(469 meetings). The national ranking of other countries
is as follows: △1st Singapore (952) △2nd Brussels (547) △3rd Vienna (326) △4th
Paris (276). Tokyo ranked 6th(225).
Seoul’s Diverse Convention Support Policies and Public-Private Partnership Seoul became a renowned world convention city thanks to systematic support
policies of SMG and networked one-stop services offered by Seoul Convention
Bureau.
The city provides strategic counseling and consulting for hosting success, hosting
proposal drafting, assistance to international organization inspection team com-
ing to Korea, hosting bid presentation, and one-to-one English presentation tutor-
ing for those seeking to host international meetings and convention. In the pro-
motional stage, the city offers active promotion of the event through the official
Seoul city website, webzines, and promotional movie clips to attract participants
from abroad.
These customized support program is possible thanks to organic cooperation
with Seoul MICE Alliance that consists of 113 member corporations including con-
vention centers, hotels, international meeting planning agencies, unique event
venues, travel agencies, shipping and performance planning agencies.
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PromotingSeoul City Wall as UNESCO Heritage Site
SMG aims to boost cultural pride of the citizens by repairing the Seoul City
Wall, the heritage site that represent the city, and the surrounding trails, and
designate the Wall as a UNESCO heritage Site to protect and promote Korean
cultural heritage sites.
▶ The restoration projects so far aimed
to heal the traumatic experience of
cultural heritage destruction during the
Japanese occupation and city develop-
ment. Against this backdrop, this master
plan can be differentiated from previous
restoration projects as its purpose is not
only to restore the sites but also to cre-
ate sustainable preservation and man-
agement system befitting the status of
world cultural heritage. The city plans
to create detailed management and res-
toration standards, utilization methods,
accessibility and improvement respons-
es based on comprehensive analysis of
factors influencing preservation of the
city walls, current management status
of the site and existing trails.
To enable systematic management
and operation of Seoul City Wall, Seoul
City Wall Division(or Hanyang Doseong
Dogam), a department in charge of the
site, will be created in the second half of
the year. The chief of the division will be
designated as “Dojejo.” Seoul City Wall
museum and research institute will be
built on 1,500㎡ site inside Dongdae-
mun History & Culture Park. “Dogam” in
this Division derives from the term used
for the departments in charge of import-
ant national projects during Goryeo and
Joseon dynasties, while Dojejo comes
from the identical chief of the depart-
ment in charge of the city walls during
King Sejong era. This naming intends to
represent and promote the significance
SMG attaches to the preservation and
management of Seoul City Walls.
SMG also plans to build cooperation
system by organizing Seoul City Wall
Advisory Committee comprised of ex-
perts and civil societies for systematic
preservation and management and
review important policies in advance
while reflecting citizen ideas in city
policy decisions. In order to create the
framework for systematic urban man-
agement around the city wall, SMG is
researching to draft “Basic Plan for Urban
Management of History and Culture
within Four Major Gates.”
▶ SMG announced “Master Plan for the
Preservation, Management, and Utilization
of Seoul City Wall” on May 7th, not only to
repair the existing sites but also to promote
Seoul City Wall as a world heritage site for
global citizens.
The repair of Seoul City Wall began in 1975.
Currently, three gates including Sukjeong-
mun, Gwanghuimun, and Hyehwamun and
12.3km out of total 18.6km of the site have
been restored. At present, Mt. Inwangsan
(213m), Mt. Namsan (753m), and Sungnye-
mun (83m) are in the process of restoration,
while the official mayor residence (86m)
and the north of Heunginjimun (21m) are
soon to be repaired. As such, the city plans
to connect all sections of Seoul City Wall
through wall restoration or imaging meth-
od until 2015.
The nine sections such as Hyehwamun,
Changuimun, official mayor residence, and
Heunginjimun retain walls on both sides
of roads. In these sections, the roads run
below the walls, therefore making connect-
ing the upper parts of each wall possible
through imaging method with the assis-
tance of expert consulting. The 36 sections
including Gwanghuimun, and Jangchung
Gymnasium have only traces of walls with
no significant height differences between
the walls and roads. Therefore SMG will line
the roads with granite to mark the location
of the walls through imaging method.
On the other hand, any remnants of the
wall in 4-km-long sections including Seoso-
mun, Jangchung-dong, Jeong-dong have
been obliterated by buildings and private
properties. In this case, signs that indicate
the walls will be installed along what is es-
timated as sites of the walls. Also, through
discussion with Cultural Heritage Founda-
tion, the city plans to gradually purchase
4,001m of private properties such as Jangc-
hung-dong, Hyehwa-dong, Hongpa-dong,
and Jeong-dong and make efforts to pre-
serve and restore the remaining walls.
ConnectingAll 18,627km-long Sections of Seoul City Wall through Diverse Methods
Cultural Heritage Value of Seoul City Wall
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INNOVATION
Sharing City
▶ Although needs for welfare, cleaner
environment, and more employments
are rapidly growing, these demands
cannot be addressed effectively under
the existing economy, and additional
resource investments in the public
sector are invariably limited. Therefore,
Seoul is striving to meet such needs of
the society by creating “Seoul, the city
that addresses urban demands by shar-
ing idle resources such as goods, time,
information, and space.” Consequently,
this effort will vitalize local economy,
create a sense of community among the
residents, invigorate activity of sharing
beneficial to environment, and ultimate-
ly help the city’s transformation into the
Sharing City.
Seoul’s Change as Sharing City
December 2012. the SMG enacted “SMG
Act for Promoting Sharing” as institu-
tional platform to go forth with sharing
campaign, selecting and implementing
projects close to lives of the residents.
These projects are as follows: “Book
Sharing Project” which helps neighbors
share their books at a small mandatory
library installed in apartment houses,
“Tool Library” which enables sharing
of tools and other occasionally utilized
goods for D.I.Y projects, in which senior
citizens provide housing at an affordable
rent to youths in exchange for life ser-
vices such as grocery shopping, “Smart
Parking Spaces Sharing” which shares
resident-only parking spaces.
In addition, Seoul’s Sharing Campaign
creates sharing ecosystem led by private
sector and actively pushes ahead with
job creation policies. Thus, in order to
provide administerial and financial sup-
port to organizations and business com-
mitted to address social needs through
sharing, SMG invites the public to apply
for “Sharing Organization & Business
Designation” and “Sharing Subsidized
Business.”
To create an active sharing economy,
many citizens need to participate in
sharing activities and form a sense of
trust towards yet unfamiliar concept
of sharing. Against this backdrop, SMG
designates qualified organizations and
businesses as “Sharing NPOs” and “Shar-
ing Corporations,” and presents them
with permissions to utilize “Sharing City
BI” and “Slogan” selected by citizens.
Also, SMG will promote that sharing not
only brings economic benefits but also
restores networks among people and is
environmentally friendly. On the other
hand, Seoul Metropolican Government
will spare no efforts to support promo-
tion targeting individual sharing NPOs
and corporations.
Sharing refers to all activities that
enhance the value and efficiency
of idle resources by sharing the
existing resources with those in
need. Sharing City is the city which
addresses social needs through
sharing activities and where civil
society, businesses, and public
sector actively communicate and
cooperate with each other.
Sharing City
Community Building Project
● Seoul’s Change as Sharing City
● Seoul’s Support for Community Building
Seoul’s Innovative Policy for Everyone
Innovation City Seoul
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Community Building Project
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CommunityBuilding Project
Community Building Project seeks to address the social problems such as uniform
urban development, fall in life quality due to intensifying competition, community
collapse, and support restoration of a sense of community for sustainable happi-
ness of the citizens. SMG enacted the laws for community building support and is
providing least possible support to communities according to the degrees of their
developments.
Community Building Project Application Process
(Community Building Support Center)
Evaluation Commit-tee of City and Local Autonomous District(Community Building
Support Center)
Consultation Service of Community
Building Support Center
City Community or City
Autonomous District Community
Consultation on the Execution
(Community Building Support Center)
Settlement period and process will be decided depending on the project scope
& scale
▶ Seoul “Community Building Project” is
a resident-led project in which all stages
of the task including community project
proposal, planning, implementation and
follow-up management are executed
by the residents themselves. The project
will provide comprehensive assistance
to all activities that help residents
create a sense of community seeking
common interests and necessary tasks
for the community. In addition, the
project will present training, consulting,
and counseling for community build-
ing. To encourage participation of the
residents, the project is always open
to resident suggestions throughout
the year. Any community with a sense
of common problem awareness and
voluntary implementation can file for
“Community Building Project.” Therefore,
all activities that involve community
gathering (community café), commu-
nal nurturing and caring (communal
child-care), healthy discussion (energy
independence/safe village), job creation
(community business), and common
festiveness (community festival) apply
to “Community Building Project.”
After materializing “Community Building
Project,” SMG newly established Com-
munity Building Division under Seoul
Innovation Bureau for implementation
of the project. Community Building Di-
vision focuses on building foundation of
the project, while creating public & pri-
vate sector governance in which private
experts and community activities partic-
ipate, thereby setting the structure and
way forward for the project and drafting
the contents.
SMG announced “Act on Community
Building Support” in March 2012, held an
academic seminar on the topic in April,
and organized a citizens’ forum in May to
collect citizens’ opinions. The Seoul Insti-
tute led a basic study on communities of
the entire city has been led by the Seoul
Institute, established and presented the
basic plan as a platform for the project
in September 2012.
Currently SMG received 48 applications
(24 applications for resident communi-
ty activity support and 24 applications
for community space management) on
April 12th, and selected 19 applications
(10 community support applications
and 9 space management applica-
tions) after conducting field studies
and evaluations.
Through the Community Activity Sup-
port Project, SMG provides support
tailored to meet diverse resident needs
from welfare, economy, to culture, as-
sisting “small, easy, and fun” community
projects. In addition, Community Space
Management Project aims to nurture
diverse communities in early stages
by building multi-purpose community
spaces where residents can gather and
communicate with each other.
Seoul’s Support for Community Building
Proposal Submission
Budget Allocation
Project Settlement
Project Implementation
Planning
Project Execution
Field Investigation and
Selection
Publisher : Seoul Metropolitan Government (www.seoul.go.kr)
Date of Publication : July 2013
Planning : Press Relations Division
International Press Relations Team
Design•Printing : westco Co., Ltd
Seoul Metropolitan Government
Sejondaero 110 Jung-gu, Seoul 100-744, Repulbic of Korea
Tel : 82-2-10-2133-6241~6245
Copyright 2013 by Seoul Metropolitan Government
Sync SEOULDelivering hope for Seoul where citizens share and enjoy together!
Tel : 82-2-2133-6241~6245
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