SEO Tips for ALT Texts

All SEOs know that title and description tags make a huge impact on search engine rankings.If

you search the Web for onpage SEO advice, you’ll run into a lot of how-to articles that tackle the

subject of“optimization of titles and descriptions.” You’ll get suggestions on character limit,

keyword use and keyword placement.

However, title tags and description tags are not the only factors that matter. They are just two

pieces of a big SEO puzzle. There’s a third piece that often gets overlooked, and that is the

“ALT tag.” ALT stands for alternative, and the alt tag, also known as alt text, serves as an

image’s alternative description, both for search engines and readers.

For search engines, the alt tag is responsible for telling the data-gathering robots what the

image is all about. Search crawlers are blind to images. When they crawl a web page that

contains an image, they’ll know that they have bumped into an image but they’re unable to see

how it looks. That’s where the alt text comes in. The alt text describes the image for them, giving

them the data they need to rank your site properly. As for readers, the alt text will be displayed

in case the web browser fails to load the image.

To get the most out of alt texts, here are some alt text optimization tips:

Include a keyword. As long as it is relevant, include a keyword in your alt text. But don’t stuff it.

One keyword carefully placed in your description will do.

Say more with few words. “A picture paints a thousand words.” But don’t use this old adage as

an excuse to stuff at tags with keyword-laden sentences in the hopes of giving your website an

SEO boost. Alt texts should be short and succinct.

Properly place your alt tag. To increase the relevancy of your alt tag, place it near related

paragraphs or other textual content.

Adding an alt tag sounds simple, right? So don’t neglect it. Make sure every image in your

website has a relevant, properly optimized alt tag. It will make your website more SEO- and

reader-friendly.

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