seo & online marketing presentation

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Boost Your Online Presence & Success Stephen Marron Blacknight Solutions

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Boost Your Online

Presence & Success

Stephen MarronBlacknight Solutions

Who are we?

Stephen Marron

- Web Developer @Blacknight

- Design / Development / Marketing / Migrations

Blacknight Solutions

- Domain Names

- Web & Email Hosting

- SSL Certificates

- Cloud & Backup Solutions

- 100% Irish Owned

- 40+ Staff

- 84,000 Customers

- 130 Countries

Overview

What we’ll discuss?

- Search Engine Optimisation

- Content Management

- Webmaster Tools & Tracking

- Tips & Tricks

- Tools & Resources

Setting up your website

Is only the first step.

How do you make

The most of it?

Search Engine Optimisation

What is SEO?

The simple activity of ensuring a website

can be found in search engines for words

and phrases relevant to what the site is

offering.

How?

Content Management

What is a CMS?

A Content Management System (CMS) is a

software application used to upload, edit,

and manage content displayed on a website.

Updating Page Title & Description

Creative Content

Writing for the web

- Valuable & relevant

- Keep your content concise

- Stay on topic

- Format your content

- Spelling & grammar

Mobile ReadyResponsive Web Design (RWD)

OVER

50%

Webmaster Tools & Tracking

Web Analytics

Web Analytics is the measurement,

collection, analysis & reporting of web data

for purposes of understanding and

optimising web usage.

Google Webmaster Tools

Support for your site

- Helps identify issues on your site

- Identifies websites linking to your site

- Track Google index status

- Upload a sitemap

Google Analytics

Build an audience with valuable insights

- Track visits

- Bounce rate

- Event tracking

- Session duration

- Generate reports

RankingCoach

Simple do it yourself online marketing

- Local & National SEO

- Competitor Analysis

- Keyword Tool

- Daily Statistics & Weekly Reporting

Hints & Tips

Generating Web Traffic

- Provide original quality content on your site

- Link building with businesses & partners

- Add your business to online local directories

- Be active on social media, link back to your website

Hints & Tips

Generating Web Traffic

- Participate in popular forums and blogs

- Write creative and informative content

- Interview someone in your field

- Blog more, write a guest blog

- Create a video or podcast

Hints & Tips

Generating Web Traffic

- Make your website your default homepage

- Advertise your URL on stationary

- Utilise your email signature

- Print your URL and logo on vehicles, shirts, pens etc

- Run competitions from your website

Hints & Tips

For a healthy SEO website

- Generate a sitemap

- Use Google Analytics

- Use Google Webmaster Tools

- SEO Page titles & descriptions

- Monitor your website’s performance

TIME x EFFORT = RESULTS

Key Points

- Research & refine your keywords

- Use those keywords in page titles & descriptions

- Use Google Analytics & Webmaster tools

- Original quality content on a regular basis

- Don’t expect results overnight

Tools & Resources

- BaseKit - blacknight.com/basekit

- RankingCoach - blacknight.com/rankingcoach

- Site Map Generator - xml-sitemaps.com

- Google Webmaster Tools - google.com/webmasters/tools

- Google Analytics - google.com/analytics

- Bing Webmaster Tools - bing.com/toolbox/webmaster

- Beginners guide to SEO - moz.com/beginners-guide-to-

seo

WordPress Resources

- Yoast SEO - Improve your WordPress SEO: Write better

content and have a fully optimised WordPress site

- Wordfence Security - Protecting your website from

hacks and malware. Run security scans etc

- WP Super Cache - Improves website performance

Popular FREE plugins: wordpress.org/plugins

Any

Questions?

Stephen MarronWeb Developer @ Blacknight

- @blacknight

- blacknight.com

- [email protected]