seo kiwi - presentation

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Page 1: SEO Kiwi - Presentation

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CLIENTS: Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More

PAST: USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more

SPECIALITIES: SEO, Social Media, Google Local, Adwords, Website Design & Development

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What is a Kiwi?

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What is a Kiwi?

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What is a Kiwi?

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“Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. Avinash Kaushlik, Analytics Evangelist, Google.

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The importance of

Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!

Covering Today.

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Social Media describes a new set of internet tools that enable shared COMMUNITY EXPERIENCES, both online and in person.

WHAT IS SOCIAL MEDIA?

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 Word of mouth marketing on Steroids.

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Social Media is not a fad, It’s a

fundamental shift in the way we communicate.

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1990’s – 2007: Hot Successful Economy

Real Estate was boomingAgent’s selling tons of homesHomeowners getting big Lines of CreditRestaurants & Hotels booked upLuxury Items flying off the shelvesPeople spending beyond their means

Putting Social Media Into Perspective

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Lot’s of fast money and Instant gratification

1 touch relationships

Wham, Bam, Thank You Madam!

1990’s – 2007

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Dazed and Confused

Wondering what’s next

Last 3 Years

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Everyone worked in small tight knit communities

Trust and word of mouth meant everything

Building relationships and customer service was the #1 priority

Go to the store and they knew your name and your family + they cared

Early 1900’s

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People worked hard, long hours. Many 30 + years at the same company

If you did a bad job everyone knew about itIf you did a great job everyone knew about it.

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Now Today, 2011

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Wine Library, retail (www.tv.winelibrary.com)A.J Bombers, Restaurant Industry (

www.ajbombers.com) Stone Korean Kitchen, Restaurant Industry (

www.stonekoreankitchen.com)Joie de Vivre Hotel (www.jdvhotels.com)Irena Vaksman, DDS, Doctor (www.drvaksman.com)Starbucks & Coke a ColaOld Spice – Doubled sales with YouTube, guy on the

horseDell – 2009 they did 6.5m in sales (just from Twitter)

Success Stories

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#1 – There’s No ROI

#2 – Social Media is Still Too Young

#3 – We Need To Control Our Message

Overcoming Objections

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You can’t really put a $ amount on customer caring.

#1 There’s No ROI

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July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.

#1 There’s No ROI (con’t)

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70% of people turn to family and friends for advice when making a

purchasing decision. (Nielsen Company)

#1 There’s No ROI (con’t)

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is where most people are talking to family and friends (600m +)

#1 There’s No ROI (con’t)

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When faced with two equal choices people often buy for no other reason than they associate one choice to someone they know.

#1 There’s No ROI (con’t)

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• Consumers trust consumers more than they trust traditional advertising, these social media platforms are now reaching billions.

• Thinking it’s too early or no ROI should be make it a no brainer at this stage.

#2 – Social Media is still too young

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Adidas V’s Nike

Adidas thought Radio in the 1970’s was too young, Nike jumped at it!

#2 – Social Media is still too young (con’t)

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Barnes & Noble V’s Amazon in the 1990’s.

#2 – Social Media is still too young (con’t)

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E-Commerce, too young? They only looked at the short term numbers and not the long term.

Closed their last store in Jan 2010.

#2 – Social Media is still too young (con’t)

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Zagat V’s Yelp 1979 – 1999 Zagat was the burgundy

bible for all foodies. 1999 – Zagat launched website but only

paid subscribers could read reviews. 2004 – Yelp is formed 2007 – Yelp reports 5 Million Unique

Visits Jan 2008 – Zagat try’s to sell for $200

million (no takers) May 2008 – Yelp reports 10 million

unique views July 2008 – Yelp releases Free iphone

app July 2009 – Zagat releases iphone app

($10) Aug 2009 – Yelp reports over 25 million

unique visitors

#2 – Social Media is still too young (con’t)

V’s

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Aug 2009 – Yelp reports over 25 million unique visitors

Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft.

Dec 2010 – Zagat teams up with Foursquare and starts to get back in the game.

#2 – Social Media is still too young (con’t)

V’s

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What if someone says something bad about us?

#3 - We need to control our message

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So What!

Would you prefer that the customer say it somewhere you can’t find it? If you’re afraid of what your customers are going to say then you need to take a closer look at what you’re doing in business.

#3 - We need to control our message (con’t)

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You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc.

#3 - We need to control our message (con’t)

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Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare

Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring.

#3 - We need to control our message (con’t)

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News Flash! SOCIAL MEDIA is

coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all.

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Statistics

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Statistics (con’t)

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People & Companies with good intentEthical and genuineBelieve in good old fashioned customer

ServicePeople & companies who love what they

do, passionate!Educators, Generous people who want to

give backIf you have great stuff to share

Who Social Media works BEST for:

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Companies looking to make a quick buck

Instant GratificationPeople with no passion,

don’t like their jobAnti-Social

Who Social Media DOESN’T Work Well For:

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Books

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The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance

between themselves and their competition.

Gary Vaynerchuck

Quotes

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Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.

It’s a marathon not a sprint.

Social Media takes time not money.

Final Thoughts . . .

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Follow [email protected]

www.seokiwi.com

@seo_kiwi

http://www.linkedin.com/in/seokiwi