Best SEO Guide and Interview Questions

Understand SEO Basic

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Q 1. What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Q 2. Type of SEO ?

White Hat SEO - White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.

Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO - Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

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What is On-Page Optimisation?

In search engine optimization, on-page optimization refers to factors that have an effect on your

Web site or Web page listing in natural search results. These factors are controlled by you or by

coding on your page. Examples of on-page optimization include actual HTML code, meta tags,

keyword placement and keyword density. On Page covers -

Always start with keyword selection, research and testing

Meta Description tag

ALT tags

H1 tags

URL structure

Internal linking strategy

Content

Keyword density

Site maps, both XML and user facing

Usability and accessibility

Track target keywords

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What is Off Page Optimization?

Once we’ve implemented your on-page search engine marketing strategy, we turn our attentions to off-page

SEO, also known as content sourcing. By identifying the areas where your ideal buyer spends his time and

offering targeted educational content curation in the form of whitepapers, blog posts, videos and webinars,

we drive targeted traffic straight to your website.

So Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher,

such as social networking, article submission, forum & blog marketing, link baiting, etc.

Name few SEO Tools and Explain why to use them?

Popular Tools come from Moz, Raven, web CEO online etc. They can be used to analyze, track and monitor

website performance.

Whether you're trying to gain notoriety for a blog or trying to give your business an online presence, you will need

some help when it comes to search engine optimization (SEO). The basis for SEO is having content on your

website that is relevant to the search terms people use so that it will be found organically by search engines.

There are several ways to format your website to rank higher, but these require the high cost of using consultants

or spending a great deal of time changing the information on your site.

Search engine optimization tools are the most efficient way to make your site more visible and record how much

progress your website has made. These tools can often do most of the legwork for you as they build links, rate

your competitors and suggest additional high-traffic keywords. Using the best optimization tools will give you the

search advantage over your competition. 4

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Explain terms –

PR - Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

Backlinks - Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Outbound links - An outbound-link (OBL) is a link from your website to another website. Outbound links can add value to your site by providing useful information to users without you having to create the content. It is difficult for a single website to be comprehensive about a subject area. At the same time outbound links are a potential jumping off point for users and also provide PageRank for the target page. Some search engines algorithms actually place value on sites with many outbound links.

Keyword density - Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Anchor text - Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined, such as this link to the moz homepage.

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Organic Result - When a search engine returns its search results, it gives two types of results : Organic and Paid.

Organicsearch results are the Web page listings that most closely match the user’s search query based on relevance. Also called“natural” search results, ranking high in the organic results is what SEO is all about.

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, sothese listings show up when someone runs a search query containing those keywords.

Googlebot - Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discoversnew and updated pages to be added to the Google index. Google use a huge set of computers to fetch (or "crawl") billions of pages on theweb.

Meta Tags - Meta tags is one of the most important component of search marketing success. Technically speaking, a "meta tag" is an HTML tag which is located in the "head" of your web pages. These HTML tags give search engines, such as Google, metadata to help provide the best search experience for the user. For this reason, meta tags are important for Google SEO.

More practically (and importantly) though, meta tags are search marketing advertisements with the capacity to have a legitimate impact on your SEO or PPC campaigns.

Meta Tag Format: <meta name="MetaTagName" content="Data specific to the name" />

Title - A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs). Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten tto match your brand, the user query, or other considerations.

<head> <title>Example Title</title> </head> 6

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Meta Description - The purpose of a meta description tag is to provide a brief and concise summary of your website's content. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs). These descriptions provide an introduction to your web site that will likely determine whether a person decides to visit your page or bypass it. Therefore, the better your meta description tags are, the greater the likelihood that a person will actually click on your link and visit your website.

Robots.txt - The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website so Robots Exclusion Protocol (REP) is a group of web standards that regulate web robot behavior and search engine indexing.

It works likes this: a Google robot wants to vists a Web site URL, say http://www.example.com/welcome.html. Before it does so, it firsts checks for http://www.example.com/robots.txt, and finds: User Agent: * Disallowed:/ It means - The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.

Robots.txt needs to be placed in the top-level directory of a web server in order to be useful. Example: -http:/www.example.com/robots.txt

Sitemap.xml - The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Sitemaps are a URL inclusion protocol and complement robots.txt, a URL exclusion protocol.

Canonicalization URL - Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. canonicalization refers to individual web pages that can be loaded from multiple URLs. This is a problem because when multiple pages have the same content but different URLs, links that are intended to go to the same page get split up among multiple URLs. This means that the popularity of the pages gets split up. Luckily for SEOs, web developers developed methods for redirection so that URLs can be changed and combined. Two primary types of server redirects exist: -

A 301 indicates an HTTP status code of "Moved Permanently"

A 302 indicates a redirect that is temporary

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Cloaking - Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines. It directs the webpage to a place that are not visible on domain and the spiders or crawlers are analysing for it. Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.

SEM - The phrases SEO (search engine optimization) and SEM (search engine marketing) used for similar purpose and sometimes used interchangeably, but SEO and SEM are different services.

SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology, includingpaid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within searchengines. It includes things such as search engine optimization, paid listings and other search-engine related services and functionsthat will increase exposure and traffic to your Web site.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Website). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services,resulting in a higher conversion rate.

Cross Linking - Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it. It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

Link juice - Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site’s search ranking (and PageRank).

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Bounce Rate - Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

Exit Rate - Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Crawling - "Crawling" as it relates to Search Engine Optimization (SEO) is the term for the actions that a search engine's automatic navigator (referred to as a "bot" or "spider") performs when searching for relevant websites on the internet. For instance, Google is constantly sending out "spiders" and "bots" to discover which websites contain the most relevant information related to certain keywords. As an example, let's say you have registered a domain name and have established a website. You could use the crawling of these spiders and bots to your advantage by having many links on websites with good reputations and related content to that of your own website. Google could then crawl these sites and find the links pointing to your website, and it would associate the content and reputation of that bigger website with your own.

Indexing - Indexing takes place after a crawled URIs are processed. Note that there may be several URIs that are crawled but there could be fewer of them whose content will be processed through indexing.

“alt” attribute - The purpose of alt attributes is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. If a viewer can see your images, alt attributes will also show when the user hovers over your image.

Example - <img src="smiley.gif" alt="Smiley face">

Reference websites – careerride.com/ WikiPedia.Com / speakingtechnically.com / webopedia / 9clouds and more

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