Wordpress SEOLuke Masters, Rob Millard

#SEOWordpress

What to change out of the box...

1. Permalinks2. Titles3. Headings4. Breadcrumbs5. Disallow, no index content6. Conditional sidebar content7. 404 page8. Delete default content

WARNING!

Making changes to code can go wrong really fast!

Make sure to back everything up!

Permalinks

Get rid of parameters and numbers

/%postname%/ is probably the best all round solution

but if you want to use categories in your URL use: /%category%/%postname%/

Titles

Flip the titles (post title)-(category name)-(site name)

Check header.php for: <title><?php wp_title(''); ?></title>

Check the code before Google finds it!

Headings

Check your headings structure

Dive into the code for your:

single.phpcategory.phppage.php home.php index.php

Check the CSS code!

Breadcrumbs

Use them as they help:

• internal linking• usability • time on site

Disallow No Index Content

Disallow: /tag/Disallow: /archives/Disallow: /wp-admin/Disallow: /wp-includes/Noindex: /tag/Noindex: /archives/Noindex: /wp-admin/Noindex: /wp-includes/

Conditional Sidebar Content

• Relevance of link• Page Types• Content Areas

http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content

404 Page

Mo Content:

<ul><?php wp_get_archives('title_li=&type=postbypost&limit=15'); ?></ul>

Delete Default Content

Recommended plugins ....

1. Wordpress SEO2. No Category Base3. Facebook Comments4. Pagination 5. Social Sharing6. Askimet

Link Building for Wordpress

Of course you can…

• Submit to directories• Guest post• Article marketing• Comments• Manual outreach• Etc.

But I’m talking about…

Create a Promotion Network for your content

Because…

• It will be more efficient• Self perpetuates• Makes the most of every post• (Good) content is expensive

BUT! You need great content

RSS

• Needs to be prominent• Set up for categories/tags• Autodiscovered• Feedburner for stats• Plugins

Email newsletter

• Feedburner• Set up your own (e.g. Mailchimp)• Plugins

• Send frequency? What is appropriate for your site?• Send one offs when you have something you want to

break?

Twitter

• Sharing: Tweet this buttons (pluginor https://twitter.com/about/resources/)

• Building followers: Twitter widget• Invite feedback on Twitter• Run interviews or games on Twitter• Interacting

• Post blog posts with TwitterFeed(or manually for better returns)

• Crowdbooster to find the best time of day to tweet

Facebook

• Sharing: Facebook buttons (plugin/widget)• Building fans

• Integrate fans widget• Integrate comments• Share exclusively on Facebook• Interacting

• Share content!

Other Bloggers

Identify InteractBuild a

relationship

Add to relevant email list

Internal links

• Related posts - YARPP• Contextual links (plugins)• Good tagging and categories

Questions