seo for wordpress

38 Everett St | Allston Massachusetts 02134 | 617-254-5000 | wwwovrdrvcom

SEO For WordPressPresented January 2017httpbostontweetupcomcalendar-2event|bostonwp-january-meetup|4072

2

Jeff Selig

3

About Overdrive Interactive

Overdrive helps companies compete and win in todayrsquos digitized international marketplace Integrate Search marketing (SEMSEO) Online media (bannerdisplay) Social media marketing Content development Website and application development Account based marketing (ABM) Analytics and dashboards

4

Who does what

I build websitesI build contentI do bothIrsquom here for coffee

5

Overdrive Ongoing SEO Process

On-Site OptimizationMeta dataSite structureProduct databasesCMS complianceContent developmentInternal linking

Off-Site OptimizationWeb authority buildingSocial and PRXML sitemapsContent marketingRSS feedsDigital Asset Optimization

Benchmark with Position Traffic Action amp ROI Report

Track Analyze Report and Adjust Monthly

DiscoveryIdentify target market and competitors analyze site logs understand brand essence and lifestyleindustry

attributes of individual products

Keyword Strategy and Optimization Action PlanTarget Terms Actions Deliverables Reports

Conversion OptimizationGoal set-upLead qualityAudience compositionOffersCalls to actionUser flow

6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7

How does my site and content get found

FindabilityHow does my site and content get found

Findability

httpwwwovrdrvcomthe-miracle-of-findability

8

What defines a search engine

httpamericapinklist-search-engines_2706824html

9

Search Features

spelling suggestions autocomplete related searches related questions calculator knowledge graph

quick answers featured snippetsmaps images videos in-depth articles

movie showtimes sports scores weather flight status package trackinghellip

10

What You Will Learn Today

+How to Apply SEO Best Practices To Your Content

+How to boost search presence and drive more traffic through the production of high-quality copy infused with high value keywords

+And ultimatelyhellip

HOW TO TURN ALL WEBSITE PAGES INTO GREAT SEO PAGES

11

Todayrsquos Goals

+Incorporate a short list of SEO best practices into your daily routine

+NOT make you into SEO analysts+NOT make your jobs harder

12

+Simply know your organizationrsquos target terms

Accessing the Critical Moment

14

Value of Search+ Search marketing works

+Marketers say SEO delivers best ROI

Source Econsultancy

Highest ROI

15

The Old Paradigm+ We are used to thinking about search results as static text like this

16

Anatomy of a Search Results Page

Natural Results

Blended Search Results

Paid Results

Knowledge Graph

Social Channels

17

Search is More Than Just Google

18

Two Areas of SEO Opportunity

+Code and Site Structure+Beyond the content on a site site structure and

the way a site is coded plays a strong role in how Search Engines are able to discover and evaluate the site

+Content and Copy Enhancement+By enhancing copy and creating new pages

about specific topics we can more clearly emphasize sites as being authorities on these topics

19

The ABCrsquos of SEO

AccessibilityBreadth of contentConsistency

20

Itrsquos All Abouthellip

Typed or Spoken

21

Discovery of Keyword Terms

+ Review Competitor Site Copy

+ Meta Data

+ Current Offers

+ Inbound Links

+ Current Site Analytics

+ Evaluate PPC data

+ Web Master Tools

+ Search Spider Emulation

+ Google Insights

+ Review SERP listings for new competition

+ Use Google syntax search to find potential assets on your own site Site yoursitecom pdf

22

Golden Rule

ldquoThe audience is not an algorithmrdquo

The Anatomy of a Large-Scale Hypertextual Web Search Engine-Sergey Brin and Lawrence Page Computer Science Department Stanford University Stanford CA

23

Keyword Research

24

Great Blog Titles and Social Concepts+ httpsubersuggestio

content management

25

Great Blog Titles and Social Concepts+ httpanswerthepubliccom

26


27


28

Great Blog Titles and Social Concepts+ Google auto suggest

29

Keyword Selection Process

+Create a target list based on the following factors

+Relevance ndash does the term relate to what you do

+Popularity ndash do people actually search on the term

+Probability ndash what are the chances we will get onto the first page with our allocated resources

30

Selecting a Core List of Target Terms

+ Start with a core list of terms that describe your products and services+ Act like a prospect not a company insider+ Use click and conversion data from your PPC programs+ Review Competitor sites Meta data is a great place to start+ Leverage site analytics data

+Do not+ Use branded terms+ Use terms or vernacular unique to your company

31

Target Keyword Clusters+ Keyword equity and authority can be built by clustering pages about similar

terms and themes under high level category pages

Agile Testing Code Security Penetration Testingsdlc agile source code security scanner web app penetration testing

agile testing process source code security analyzers open source vulnerabilities

agile testing software code security automated penetration testing tools

agile security mobile code security website penetration testing tools

agile sdlc code security systems web penetration testing

testing process in agile methodology code security solutions web pen testing

testing in agile code security scan web application penetration testing tools

secure agile development code security review web application penetration testing

sdlc phases agile code security in java web application pen test

agile test process code security analysis tools web app pen test

agile security testing code security analysis web app penetration testing

agile model in sdlc open source vulnerabilities

agile development security vulnerability assessment and penetration testing

sdlc agile

agile testing process

32

Keyword Clustering

33

Internal Link Structure

Home

Apples Oranges Bananas

What makes a link good

35

Domain Diversity

+ Single link from 100 domains is worth far more than 100 links from a single domain

Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority

+ Links that come from reputable sources hold greater weight

ibmcom dmozorg

symanteccom businesswirecom

citrixcom

uchicagoedu

ABCcom

37

Anchor or link text

+ Using high value unbranded keywords in your link text helps improve rank for those terms but it is important to strike the right balance and not overdo it

testcom samplegov

ldquoPenetration Testing ldquoAgile TestingABCcom

38

Link Building In Action

Target Page

Internal Pages

Interdivisional

External PR Social other domains

39

Keyword and Preferred Landing PagePriority Keywords - HighTarget Keyword Target Destination URLcwe httpswwwABCcomdirectorycwe-sans-top-25black box testing httpswwwABCcomproductsdynamic-analysis-dastblack box test httpswwwABCcomproductsdynamic-analysis-dastcsrf token httpswwwABCcomsecuritycsrfxss cheat sheet httpswwwABCcomsecurityxssvulnerability scanning httpswwwABCcomsecurityvulnerability-scanning-toolsagile sdlc httpswwwABCcomsecuritysoftware-development-lifecycleapp security httpswwwABCcomwebsite vulnerability scanner httpswwwABCcomsecurityvulnerability-scanning-toolsreflected xss httpswwwABCcomsecurityxssldap injection httpswwwABCcomsecurityldap-injectionblackbox testing httpswwwABCcomproductsdynamic-analysis-dastsdlc agile httpswwwABCcomsecuritysoftware-development-lifecyclesecure compliance httpswwwABCcomblog201505why-security-compliance-yearlong-commitment-swapplication security testing httpswwwABCcomproductsdynamic-analysis-dastweb-application-security-testingcross site scripting prevention httpswwwABCcomsecurityxssweb application penetration testing httpswwwABCcomservicespenetration-testingcloud based security httpswwwABCcomproductsapplication-security-platformcode analyzer httpswwwABCcomproductsstatic-analysis-sastsource-code-security-analyzerpreventing xss httpswwwABCcomsecurityxssdast test httpswwwABCcomproductsdynamic-analysis-dastapp protection httpswwwABCcomsecurityruntime-application-self-protection-raspcross site scripting vulnerability httpswwwABCcomsecurityxssowasp security httpswwwABCcomdirectoryowasp-top-10application protection httpswwwABCcomsecurityruntime-application-self-protection-rasp

40

+How do I use them

41

Content-Centric SEO

DO

bull Focus on creating valuable content

bull Include strong calls to action

bull Infuse valuable keywords into your content pages

DONrsquoT

bull Stuff keywords and write unnaturally

bull Use machine-generated content

bull Develop weak generic content that offers little value to the user

+ Creating and optimizing relevant content for valuable key terms is critical for search presence success

42

Body Text

SEO Program

Anatomy of a Perfect SEO page

H1 Headline Search Engine Optimization

Call to Action Download

CTA Link

Footer Related Keywords

lttitlegtSearch Engine Optimization SEO Boston | Overdrive Interactivelttitlegt

wwwovrdrvcomservicessearch-engine-optimization

Image filename w Alt attributeLearn More and Download the Overdrive Digital Advertising Bible

Related ImageVideofor the page

SEO tactics

online marketing

H2 Natural Search Engine Conversion Optimization ndash Encouraging Desired Search Behavior ltmeta NAME=description content=Search Engine

Optimization (SEO) to increase search engine presence traffic and revenuegt

ltmeta NAME=keyword content=search engine optimization seo Overdrive overdrive search engine optimization overdrive seo seo services search engine optimization services search engine performance seoprogram search engine traffic integrated seo integrated search engine optimization content development site optimization boston boston seo boston search engine optimizationgt

43

Body Copy Objective

The objective of SEO copywriting is to achieve the right keyword density amp frequency so the search engine defines the keyword term as being the subject of a page while simultaneously making it readable to a user

44

The Importance of Body Copy

+Comprises the majority of the content on a webpage+ Helps search engines determine what the webpage is ultimately about

+ Is needed to compliment other content such as images videos or Flash

+Consistent use of target keywords in body copy establishes pages as authoritative content on those topics+ Humans may not read every word but search engines do

45

Body Copy Best Practices

+ Body Copy Length+ Ideal body copy length is around 500+ words or more per page

+ Keyword Density+ Refers to the ratio (percentage) of keyword terms as related to the overall number of words

+ General Rule target 1-2 uses per 100 words

+ Keyword Proximity+ Refers to the placement of keyword terms in relation to other instances of the same

keyword term

+ General Rule spread keyword usage throughout copy

+ Other considerations+ Exceeding density amp frequency guidelines could result in search engines defining the page as

keyword spam or keyword stuffing resulting in lowered search engine presence

46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47

The Importance of Headlines

+Define the topic of a body of copy+ Search engines understand this just like human readers

+Main Headlines+ Define the topic of the entire page

+ Represented in HTML as H1

+Sublevel Headlines+ Define the topic of a portion of the page

+ Represented in HTML as H2 H3 H4 hellip

48

Headline Best Practices

+High-value target keywords should be used in headlines

+ltH1gt tags should be used to highlight the topic of the page

+Each page should have one ltH1gt headline

+ltH2gt headlines ltH3gt headlines and so on should be used to introduce related subordinate topics of the page according to the general format below

+Marking a link or an entire sentence or paragraph as a headline is not recommended

49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag

+Defines details about the webpage itself+ Placed in HTML header

+ Not visible on web page

+ Right click on page and view source to see Meta Tags

+Two vital Meta Tags for SEO+ Description Meta Tag

+ Short body of text that describes the content of the page

+ Influences text of search listings

+ Keywords Meta Tag+ List of relevant keywords

51

What is a Title Tag

+Typically displayed at the top of a web browser

+Entitles the page+ Declares the page topic

+ lttitlegt HTML element

+Has a strong impact on search engine rankings

+Comprises the headline of the search listing+ Can encourage searcher click-through

52

Anatomy of a Search Listing

TitlelttitlegtPassword Hacking | Veracodelttitlegt

URLwwwveracodecomsecuritypassword-hacking

Meta Descriptionltmeta name=description content=How to Defend against Password Hacking Any way you look at it your secret passwords are under attack Computer hackers love to successfully defeat gt

53

Writing Effective Meta and Title Tags

+Establish a clear understanding of what the page is about+ What is the purpose of the webpage

+ Who is the target audience of the webpage

+ What do you want a user to do after clicking through

+Select appropriate target keyword phrases+ Select terms relevant to the topic of the page

+Tags should begin with high-value keyword(s) associated with the page+ Title Tags should be no more than 65 characters in length

+ Tags should be readable and make sense and be relevant to the page

54

Best Practices

+Title Tags+ Title Tags should be unique and concise

+ Title Tags should end with the brand name

+ The brand name should be appended using a dash or other separator rather than included as part of a sentence

+ Provides for a more distinct brand presentation

+ Basic site pages such as the Contact Us page and Sitemap can simply be titled Contact Us - Brand Name and Sitemap - Brand Name respectively

55

Best Practices

+Meta Description Tag+ Use the brand name in the Description Tag

+ Helps to leverage brand equity and makes the listing stand out

+ This should be a descriptive andor benefits oriented statement + Taps the into the informational desire of the searcher

+ The tag should ideally contain 1-2 target terms as well as 1-2 terms based on page content+ Use target keywords as close as possible to the beginning of the of the tag

+Keyword Meta Tag+ 8-12 terms

+ 60 of keywords should come from target terms 40 should come from naturally occurring keywords on the page

+ Should include terms used in the Description Meta Tag and Title Tag

56

Key Elements of SEO Copywriting

+Titles+ Title Tags should be unique and concise contain keywords and end with the brand name

+Headlines+ High-value target keywords should be used in headlines+ Do not use an entire sentence or paragraph

+Descriptions+ Should be a descriptive keyword rich statement+ Should ideally contain 1-2 target terms as well as 1-2 terms based on asset content

+Body Copy+ Target 2-5 keyword uses per 400 words+ Spread keyword usage throughout copy

57

Themes

List of SEO Friendly Themes httpbitly2jLg6fA

58

Permalinks

59

Internal Linking

Related post plugins Linking inside posts Use sidebar footer and menu Keywords associated with preferred landing pages

60

SEO Plugins

All-in-One SEO Pack httpbitlySFGb Yoast SEO Plugins httpbitlyDT0l SEO Ultimate httpbitly2jsVlEH Squirrly SEO httpbitly14y8CVl Premium SEO PackWooCommerce ndash All in One SEO Pack SEOPressor SmartCrawl SEO WordPress

61

Since 2014 the Rise of Entities

Things not Strings

Intent Drivesynonyms but

also about context

Artificial Intelligence

62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66

Schema Markup Plugins

Markup can be seen forhellipStar ratingsEmbedded photos or videosProduct informationAddresses and phone numbersRecipe cooking timesArticle informationEvent dates times and locations

PluginsWP Rich Snippets httpbitly2jmm0rtSchema App Structured Data httpbitly2kFJtktAll In One Schemaorg Rich Snippets httpbitly1OYPDDbRich Reviews httpbitly2kLxHUMRich Snippets WordPress Plugin httpbitly2jmpQAM

67

Performance

68

Analytics

Direct Organic Search Referral Paid Search Social Display Media Email

69

Track Report and Optimize

Authors Posts SourcesMediums Add tracking codes to urls (utm codes)

httpswwwbrightedgecomblogbenefits-of-content-marketingutm_source=twitteramputm_medium=socialamputm_adgroup=resourcesamputm_campaign=blogampdate=011117ampu=32

70

71

Want the deck

Download the deck from this address httpwwwslidesharenetovrdrv

SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals

Simply know your organizationrsquos target terms


Value of Search

The Old Paradigm







Golden Rule

Keyword Research

Great Blog Titles and Social Concepts







Target Keyword Clusters

Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text


Keyword and Preferred Landing Page

How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

2

Jeff Selig

3



4

Who does what


5










6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

3



4

Who does what


5










6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

4

Who does what


5










6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

5










6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

6

4 Pillars of SEO

TEC

HN

ICA

L

CO

NTE

NT

OFF

SITE

APP

S

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

7



Findability


8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

8



9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

9

Search Features




10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

10






11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

11

Todayrsquos Goals



12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

12



14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck


14



Source Econsultancy

Highest ROI

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

15


16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

16


Natural Results


Paid Results

Knowledge Graph

Social Channels

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

17


18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

18






19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

19



20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

20


Typed or Spoken

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

21



+ Meta Data

+ Current Offers

+ Inbound Links


+ Evaluate PPC data

+ Web Master Tools


+ Google Insights



22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

22

Golden Rule



23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

23

Keyword Research

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

24


content management

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

25


26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

26


27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

27


28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

28


29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

29






30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

30




31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

31
















sdlc agile


32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

32

Keyword Clustering

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

33


Home



35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck


35

Domain Diversity


Domain1com

testcom

samplegov

xyzedu

ABCcom

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

36

Domain Authority


ibmcom dmozorg


citrixcom

uchicagoedu

ABCcom

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

37

Anchor or link text


testcom samplegov


38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

38


Target Page

Internal Pages

Interdivisional


39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

39


40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

40

+How do I use them

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

41

Content-Centric SEO

DO




DONrsquoT





42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

42

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

43

Body Copy Objective


44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

44





45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

45






keyword term




46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

46

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

47







48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

48







49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

49

Body Text

SEO Program




CTA Link






SEO tactics

online marketing




50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

50

What is a Meta Tag








51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

51

What is a Title Tag






52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

52





53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

53








54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

54

Best Practices






55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

55

Best Practices








56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

56






57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

57

Themes


58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

58

Permalinks

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

59

Internal Linking


60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

60

SEO Plugins


61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

61


Things not Strings


also about context


62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

62

Twitter Cards

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

63

YouTube Cards

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

64

Schema Data

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

65

Open Graph

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

66




67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

67

Performance

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

68

Analytics


69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

69




70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

70

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

71

Want the deck


SEO For WordPress

Jeff Selig


Who does what


4 Pillars of SEO

Slide Number 7


Search Features


Todayrsquos Goals



Value of Search

The Old Paradigm







Golden Rule

Keyword Research









Keyword Clustering



Domain Diversity

Domain Authority

Anchor or link text



How do I use them

Content-Centric SEO


Body Copy Objective







What is a Meta Tag

What is a Title Tag



Best Practices

Best Practices


Themes

Permalinks

Internal Linking

SEO Plugins


Twitter Cards

YouTube Cards

Schema Data

Open Graph


Performance

Analytics


Slide Number 70

Want the deck

seo for wordpress

Presentations & Public Speaking