seo for ecommerce
TRANSCRIPT
SEO FOR ECOMMERCEHow people can find your products in the search results
Search is the gateway of everything we do onlineIf we want to buy luxury shirt, we turn to search engine to find the best shirt for this Saturday night.
WELCOME
People are searching all day every day
But the question, will they find you and your products in the search result.
That’s what these slides all about
WELCOME
I’m Mustafa Shaikhly, founder of MTS Development LLC, where I’ve been working with organizations all over the world to implement Omni channel commerce.
Mustafa Shaikhly
@mustafashaikhly
WELCOME
SEO For ecommerceI will share with you the foundation of SEO (Search Engine Optimization) for ecommerce
01 How to research target keywords that you want your products rank for it
02 Link building strategy and the importance of that
03 Implementing ecommerce micro formatting
WELCOME
What’s SEO for ecommerce?
It’s a set of improvements on and off your website products pages in order to gain more exposure in search engine results and subsequently get more of the right visitors to your product pages.
OVERVIEW
What’s search engine goal?
Is to provide more relevant and authorize results to users based on keywords and phrases they are searching in
OVERVIEW
OVERVIEW
Setting SEO Expectations
Consistency and patient are virtue of running and measuring successful SEO campaign.
SEO needs a lot of work and takes time to brainstorming, discover keywords and phrases, create unique products content, building links and resolve technical issues on your website.
OVERVIEW
KEYWORD RESEARCH
KEYWORDRESEARCH
What’s keyword?
It’s the word or phase that people enter into the search engine that makes it possible for them to find your site pages.
KEYWORDRESEARCH
Keywords/ Phrases
What’s a good keyword?
KEYWORDRESEARCH
How to search for keywords?
The number one requirement of keyword research is to forget your products and put yourself in the position of customer mind.
KEYWORDRESEARCH
Steps to keyword research
01 Brainstorming
02 Collect Search Volume
03 Analyze Competition
04 Keyword Categorization
KEYWORDRESEARCH
Keyword Research Tools
KEYWORDRESEARCH
https://adwords.google.com > Tools > Keyword Planner
Google AdWords
KEYWORDRESEARCH
Keyword Research Tools
KEYWORDRESEARCH
http://www.google.com/trends
Google Trends
KEYWORDRESEARCH
LINK BUILDING
LINKBUILDING
What are the most important things for the search engine?
LINKBUILDING
01 Number of links point to your site
02 Quality of these links
03 How relevant these links to the product pages
04 The steady of gaining links
Website structure and internal links
LINKBUILDING
Home page
Category
Product
Product
Product
Category
Product
Product
Product
Category
Product
Product
Product
Blog
Article
Article
Article
Look book
Collection
Collection
Collection
Micro formatting from schema.org
SEO FOR ECOMMERCE
http://schema.org
SEO FOR ECOMMERCE
Schema of Products
Product pages should use schema of products found at http://schema.org/Product
SEO FOR ECOMMERCE
SEO FOR ECOMMERCE
Schema of Offers
Offer pages should use schema of offers found at
SEO for ecommerce
http://schema.org/Offer
SEO FOR ECOMMERCE
SEO FOR ECOMMERCE
Schema of Reviews
Reviews pages should use schema of reviews found at http://schema.org/Review
SEO FOR ECOMMERCE
SEO FOR ECOMMERCE
Schema of Rating
Ratings should use schema of rating found at
http://schema.org/AggregateRating
SEO FOR ECOMMERCE
SEO FOR ECOMMERCE
Schema of Local Business
Local businesses should use schema found at
http://schema.org/LocalBusiness
SEO FOR ECOMMERCE
Make sure to apply the schema for each location
SEO FOR ECOMMERCE
SEO FOR ECOMMERCE
Don’t cheat and remember SEO is a long term investment.
THANK YOU!
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