SEO Errors Of An Ecommerce Website

What most online merchants do is not always right. Sometimes they forget what exactly they are trying to promote. Often you will find a large number of products in ecommerce websites. You may think that search engines will start crawl and rolling on those e commerce sites and help your site get a good place in search engines. But the story is different altogether.

Do you know what actually happens? Search engines often fail to roll on such websites and optimizing such sites become really difficult for search engine optimization (SEO) professionals. Adding thousands of products can create numerous problems and doing SEO for those sites becomes really intricate task. Let us discuss some key SEO errors of an ecommerce website.

Improper Description of Merchandise

Online merchants often forget that their clients or potential customers may not know or understand what their products are all about. They use only small sentences or a line to as product descriptions. Short and less informative content will not help search engines to help

those websites get a position in the first page of leading search engines. Quality and descriptive content will help clients to know the products and make purchasing decisions. It is advisable not to copy content from other websites. Doing the same will penalize your website.

Avoid Manufacturer’s Product Description

If you use manufacturers’ description for each and every item, your site will be penalized and banned by search engines. We hope you will never want this to happen. The common rule for product information is to create and use unique content. Search engines are becoming smarter and better than before in kicking websites which are filled with copied content.

Product Reviews

If you want to make your online shopping site really interactive and informative, don’t forget to add product reviews. Genuine reviews often attracts customers and influence them to buy the products from your ecommerce site. Moreover, reviews can help your website reach top place in leading search engines like Google, Bing and Yahoo.

Duplicate Content

Whether it is product description or images or even tags, you have to make sure you are not using same content again and again. You must also avoid using content from other websites.

This is essential and only genuine and correct content can help your ecommerce website get a good place in search engine result pages. There are many online shopping sites. Do a thorough research on website content posted in some of the sites before formatting your own web content.

Unique Titles for Products

One of the common problems of most online shopping sites is duplicate title tags. Try to use as much distinctive titles for your products to make your e commerce site search engine friendly. It is somehow difficult to use exceptional title tags for products of same brand or some other brands. But you have to think out of the box and be innovative. Focus of key phrases if a single word titles don’t work.

Final Words

While designing and developing an ecommerce website, you have to make sure that people don’t face challenges in opening it and visit all the pages smoothly. Your customers or potential clients must get the maximum information about your merchandise from your website only. Don’t let them leave your site and visit another one. The more you make your clients happy providing the information they want in your website, the more they will return to your site and hence increase the chance to get top position in leading search engines. Let your web development team members do something exceptional for you this time!