SEO Best PracticesContent, Keywords, and SEO

| 2

It’s all about content.

| 3

Content is the meat and potatoes of your website. It’s what drives your users to visit you and search engines to list you.

| 4

In order to keep Google and other search engines happy, you need to have unique content on each page of your site.

If you have multiple pages with the same content (or if you have your content on other people’s websites), you could dilute your website’s subject authority…

And your search rankings could suffer.

| 5

If you want your page to rank well, it has to focus on a specific topic (keyword).

The more you try and make a page rank for multiple keywords (topics) within the same page content, the worse it will do in organic search results.

| 6

It is best to tailor your content to just one keyword theme per page. 

| 7

So, what are content best practices?

| 8

1

Create content that is extremely relevant for a specific keyword theme.

| 9

2

Use keyword phrase variations of the subject keyword theme within your page content.

i.e. use multiple semantic variations of that keyword phrase – singular and plural versions, abbreviations, acronyms and synonyms all work .

| 10

3

Include links from other relevant pages within your website that point back to this page.

| 11

4

Create unique content for every medium (blog posts, guest blog posts, press releases, etc.).

| 12

Tip 5

The TakeawayContent is what drives your users to visit you and search engines to list you. Creating unique content on every page of your site is the first step in improving your site’s relevance and authority. Making sure your keyword and keyword variations reflect your theme, cross-linking within your site to other relevant content, and taking advantage of all mediums are the next.

| 13

Want to learn more about effective SEO?

Visit VONT

| 14

About VONT Performance Digital Marketing

At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.

We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.

In short, we’re here so that our clients achieve success in the ever-changing digital world.