seo and social media = $$$ for your business

SEO and Social Media

Friends, Fans and Getting Found = $$$$

Complete Business ConsultingJayana DeWolf

www.cbizconsulting.com

Agenda

New Era of Marketing Internet Relationships SEO/SMM Implementation What is SEO? What is Social Media? SEO/SMM = $$$$ Remember

816-348-3769 Tweet @SmBizArchitect

Your Mission During This Luncheon - Twitter –

Tweet #SmBizFan$ Mention @SmBizArchitect Tell us what you are learning/thinking

Facebook – “Like” Complete Business Consulting Post your thoughts on your pages or ours


My Mission - Overwhelm you Talk over your head Make you laugh Confuse you Scare you Make you laugh

Help you understand the importance of using social media in your business


10 Marketing Myths

1. The same marketing techniques work every time2. You need a multimillion budget to create an

effective commercial3. Marketing is all about advertising4. A perfectly executed marketing plan will guarantee

success5. Marketing’s goal is to increase sales6. Marketing starts when you are ready to launch7. Innovation comes from inside8. Never give the product/service away9. Target the broadest customer segment10. Consumers have to be told what to think and

feel


Today’s Marketing TruthThe internet has changed the way companies and consumers communicate.

87% of American’s use the internet to make purchase decisions

73% read blogs 83% watch video clips 57% have joined a social network 91% trust the recommendation of other online users

about products/services 97% fast forward through TV commercials

It is not a FAD…It is a fundamental shift in the way we communicate.

McCann Corporation Study 2008, Time Magazine 2010


The Internet Relationship Engage & Interact – respond and comment;

invite conversation and opinion; message don’t advertise; actually participate in the conversation and pay attention to your loyal supporters…they are your best marketers

Influence & Reach Out – it is not about convincing people to buy from you…it is about how many people are talking about you; even if you never want to grow beyond the city limits…reaching the larger populous encourages broader consumer viewpoint sharing

Honesty – be authentic, open to discovery and listen to your public; stop selling and start listening


Relationships Take TimeOld way – 1.Expensive marketing campaign2.Cross fingers3.SELL, SELL, SELL4.Rinse and Repeat

30 day ROI = 14% - 26%

New Way –1.Establish what your goals are2.Participate in internet activities (SEO, SMM, Blog, etc…)3.Interact and engage

ROI = unlimited

Relationship = Reputation = Recommendation = Revenue


Step 1 - Research

1. Define your target market group (TMG) – your outreach shall grow larger but first you must know your audience

2. Research your keywords – how people find your industry in searches

3. Research your TMG’s online hangout and habits – what is important to them

4. Listen and Observe - join social networks as a participant and pay attention to how other brands interact


Step 2 - Strategy1. Plan your conversations – no

advertisements…create thought provoking topics based on your industries trends

2. Dedicate resources and time - an undistracted, knowledgeable resource actively participating online is best

3. Clearly define both your company’s offering and appeal - know why, when and where they buy, then plan your position

4. Create monthly promotions – people love contests, giveaways, and discounts


Step 3 - WebsiteThe internet and your brand is no place for a DIY attitude! Have a professional web developer build and manage your website.

Clear Concise Descriptions – not too wordy and no flashy overstated claims

Easy to Navigate – it is not hide and seek, give me what I am looking for or I will go elsewhere

Call to Action on Every Page – what do you want them to do/know?

Multiple Ways to Interact with Visitors – online chats, video links, social media links, phone number, blogs, email…

SEO Expertise – this is an evolving science and static SEO is so 4 years ago

Searchable Images & Content– searchers like pictures, content needs to change periodically, and keywords must be in your descriptors


Step 4 – Social Media

If you are not able to dedicate a social media savvy resource to your online brand … you may need a professional to manage your social media presence.

Marketing used to be quantified in $$$$’s spent –

Now it is all about TIME Blogs Social Networks RSS Newsletters Online Chats Virtual Worlds Message Boards Video Sharing Sites Photo Sharing Sites Widgets Social Bookmarks Wikis


Step 5 - Results

People who filled out the online form

How many of our fans actually engage with us

Reduction of customer support calls

Minutes a day we are nice to customers

Number of people who used a specific coupon

Number of reposts, retweets, comments per day

Number of things we learned about our customers that we didn’t already know

YES you can measure the success of your online brand…you just have to know what you want to

know!


What is SEO?

The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Source: Wikipedia.com

Search engines rank sites on their results list. Knowing how to get them to notice you is not something to guess at or dabble in.


SEO Is… Keywords – do your research and know the words

searchers use to find you Content – be clear and specific, not too wordy. Use

your keywords to describe your company’s products/services throughout your site

Changing Content – search engine algorithms like “active” sites so schedule tips, product highlights, blog posts or other content to change daily, weekly and/or monthly

Title Tag – uses keywords to describe your online document (page) in 70 characters or less


SEO Is… H1 Tag – places prominent emphasis on a targeted

statement on your website and tells the search engine who you are and what you do

Backlinks – submit monthly or bi-monthly press releases on any exciting company, contact popular blogs in your niche to link together, and get people posting links about your products/services

Social Media – establish a strong presence on sites like Facebook, Pinterest, Twitter, etc -- because they send search engines signals of influence and authority

Product Images – include quality images of products on your site and make sure the files’ names contain relevant keywords


What is Social Media?An umbrella term for the various activities integrating technology, social interaction, and the construction of words, pictures, and videos…Its people, local/global, socially interacting

It is not a FAD…It is a fundamental shift in the way we communicate.


Social Media Is… Blogs – the most influential personal and brand

opinion outlet; used to review products, highlight trends, explain industries, provide how-to guides, etc...

Social Networks – Facebook, Twitter, LinkedIn…it is people interacting with your brand RIGHT NOW

RSS – syndication of news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or corporate information

Newsletters – weekly/daily newsletters (Constant Contact, Paper.li, etc…) keep your brand in front of your audience

Online Chats – interact with your visitors when they visit you; be avaialble


Social Media Is… Virtual Worlds – build your dream world and

interact with real people Message Boards – start or join a discussion,

respond and comment, offer advice, review consumer likes/dislikes

Video and Photo Sharing Sites – YouTube, Vimeo, Flickr, Shutterfly, …post product demonstrations, how-to guides, link labels back to your brand, event photos, company commercials, training, testimonials, etc...

Widgets – your brand becomes super easy to get to and encourages frequent visits

Social Bookmarks – sites that organize and post most popular news and information across the globe


SEO/SMM = $$$$Today’s consumers:are online 16+ hours/weekwatch TV on their phones and skip commercialsuse the internet to see if what they find on the internet is truetrust online recommendations when making purchases

Tomorrow’s consumers are “digital natives”

Brands who leverage SEO and actively participate in SMM gain public trust and rise

above the competition


Remember… Provide valuable and up-to-date information on your website and your

social media platforms Change specific content on a regular basis (product, monthly tips, …) Consider Pay-Per-Click and virtual worlds if appropriate to your industry Don’t just join news and discussion groups…PARTICPATE in them Avoid Flash and frames, they are not search engine algorithm friendly Divide your website up into separate pages, by subject/category, to improve

navigation and location of key information Dialogue not Monologue … Social > Media Place popular search terms in the page text Make sure your site tags are descript and include keywords Links in good, links out bad - only link out with high ranked websites Online Visibility…use social media, vertical search engines, groups and

discussion boards, blogs/newsletters, and backlinks to entice visitors Enable, Inspire, Influence, and Engage…daily if not hourly Give them something to talk about (love/hate) Be Open, Honest and Authentic…always…never lie or embellish

Relationships take time, this is an investment in the future – not quick sales

Tweet your thoughts @SmBizArchitect

Current Offers: (good until January 2, 2013)

50% off Social Media Competitive Management Report

Website review Online reputation Current influence Competition and industry leader

comparison Improvement recommendations

$10 off next Social Media Workshop


Complete BusinessConsultingSmall Business Architects – Plan, Design, and Build

Success

Jayana DeWolf

816-348-3769 [email protected]

www.cbizconsulting.com Go to the What’s New page and download this presentation

Tweet @SmBizArchitect (#SmBizFan$) and tell us what you thought of today’s presentation


seo and social media = $$$ for your business

Documents

social networksdedicate

social mediafriends

social mediamarketing

marketing plan

social media links

thisluncheon twitter

expensive marketing

marketing techniques