Modernisms Internal StruggleGood Business& Organic Design

1910 1920 1930 1940 1950 1960

Manet & Post-Impr

WWI 1914-1918

1914 1933

1938

1928

Germany

Scandanavian

Japan

Swiss

U.S.

WWII 1939-1945 Korean War 1950-1953 Vietnam War 1955-1975Cold War

Great Depression 1929

Werkbund School of Arts & Crafts Van de Velde

Bauhaus Gropius

1st Logo 1919 v. 2nd Logo 1922

1925 Paris ExpositionUS nothing to show

Alvar Aalto Eliel Saarinen Arne Jacobsen

Yori Yanagi

Macy’s brings Fr. Fashion to US

MoMA to educate the public about Modernism Mod Arch: Int’l Style- 1932 Machine Art- 1934 Bauhaus 1919-1928- 1938 Useful Objects Under $10/ $5- Throughout 1940’s Good Design Exh- 1950-1955

Streamline Modern Raymond Lowey

Fallin Water F.L. Wright

Matter & Bayer bend- American Mod: illustration

Eero Saaranin Eames

Gropius to Harvard Mies to IIT

Bauhaus Dissolves

Ulm School Olt Aicher Max Bill

Basel School Armin Hoffman Emil Rudder

International Style

American Modernism

Lustig Rand Beall Bass Logos: Rand, Beall, C&G

Jan Tschichold, Nazi Captive

Tschichold to England

Die neue Typographie

* Robot Modernism John Gloag- England

V. Woolf “Dec. 1910

Multi-Cultural Multi-Disciplinary Reaction to the Machine

The Struggle for the Bauhaus

Tropon Poster Henri Van de Velde1897

artistry & industryartistry & industry react to machine

Bauhaus Book Cover Theo Van Doesburg 1925

The Struggle for the Bauhaus

Bauhaus Logo1919

Bauhaus Logo1922

Orthodox Modernism

Le CorbusierVilla Savoye 1928

Mies Van de Rohe Farnsworth House 1950

Changing Form- Nazi Germany

Tschichold Type Composition1925

Tschichold Book Cover1947

Tschichold Book Cover1950

Changing Form- American Influence

Bauhaus Magazine Herbert Bayer1928

Bayer in America1943

Changing Form- American Influence

Herbert Matter 1934

Herbert Matter1943

American Style

Norman Rockwell1942

Buckminster Fuller Dymaxion House 1944Raymond Lowey

Streamlined Pencil Sharpener1933

MoMA’s Influence

Sven Wingquist Self Aligning Ball Bearing1907

MoMA Machine Art Show 1934

MoMA Good Design Installation 1950

Edgar Kaufmann JrPhilip Johnson

American Modernism

Alvin Lustig 1945

Alvin Lustig 1946

Lester Beall 1937

Paul Rand1968

Organic Design- Arch

Erich MendelsohnEinstein Tower in Potsdam1910

Eero SaarinenTWA Airport1962

Organic Design- Arch

F.L. WrightFalling Water1938

WrightGuggenheim1959

Changing Form

Le CorbusierVilla Savoye 1928

Le CorbusierNotre Dame de Haut 1954

Organic Design- Chairs

Marcel Breuer Wassily Chair1925

Alvar AaltoPaimeo Chair1932

Sori YanagiButterfly Stool1956

Organic Design- Chairs

Arne JacobsenSwan Chair1958

Ray and Charles EamesEames Rocker1950

International Style

Armin HoffmanWIlliam Tell Poster1963

Joseph Muller-BrockmannBeethoven Poster1955

International Style influence America

Muriel CooperMIT Press Logo1963

Chermayeff & GeismarChase Logo1960