Selling Your Ideas Proposal Writing Workshop III

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Selling Your Ideas Proposal Writing Workshop III. October 26, 2009. Proposal Development Team Office of Research & Sponsored Projects (ORSP) . ORSP Proposal Development Team. Introductions. Selling Your Proposal Idea . Characteristics. Characteristics of a Sellable Proposal. - PowerPoint PPT Presentation

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<p>Slide 1</p> <p>Selling Your Ideas </p> <p>Proposal Writing Workshop III</p> <p> Proposal Development Team Office of Research &amp; Sponsored Projects (ORSP) October 26, 200911</p> <p>Introductions</p> <p>ORSP Proposal Development Team22</p> <p>Selling Your Proposal Idea </p> <p>3Characteristics4 TransformativeInnovativeNovel</p> <p>Characteristics of a Sellable Proposal5Time Limit: 5 minutes</p> <p>66 Transformative: Characterizing a range of endeavors that promise extraordinary outcomes, such as revolutionizing entire disciplines, creating entirely new fields, or disrupting accepted theories and perspectives (NSF definition)Innovative: Characterized by the creation of new ideas or things; forward looking, ahead of current thinkingNovel: new and not resembling something formerly known or used; original or striking especially in conception of style</p> <p>Where do you think your research fits?</p> <p>Definitions7 The National Science Boards report on Enhancing Support for Transformative Research at NSF included the following:</p> <p>In practice, distinguishing between innovative and transformative research is difficult at best and, some would argue, only possible in hindsight. Indeed, the two forms of scientific progress do exist side-by-side and, often, proceed hand-in-hand and overlap each other. For example, Alfred Wegeners theory of continental drift, which significantly transformed concepts of our world required decades of innovative research to prove its validity.</p> <p>Relationship8Essential Components9Essential Components:What a project must present to be competitive</p> <p>1010Essential Components</p> <p>1111First Steps12First Steps in Selling Your Idea13How to Find a Program OfficerIf youre responding to a solicitation, the contact person will be listed.If you want to submit an unsolicited proposal, the process varies by agency.NSF: Go to the main webpage (http://www.nsf.gov/index.jsp). On the left click on Program Areas and choose your area, e.g., Geosciences. On the areas webpage, click on View (GEO) Staff Directory.NIH: Go to the Institutes page http://www.nih.gov/icd/ and find out which institute bets fits your idea. Navigate that site looking primarily at Funding Opportunities or Organizational Structure.Other agencies, e.g., DoD: Look at their main Broad Agency Announcements (BAAs)</p> <p>1414Time Limit: 10 minutes</p> <p>1515I love your idea. Send me a proposal, and Ill get it fundedBreak out the champagne.I love your idea. Ill draft a solicitation that you can respond toCelebrate, but remember that other people will be responding too, so your proposal has to be great.I like your idea and here are some solicitations it might fitRead the solicitations, choose the best fit, and write a proposal that meets all its requirements.I like the idea but believe it fits better in X area Research the area and call another Program Officer.What the PO Might Say and What You Should Do</p> <p>1616Critical Proposal Sections17The Importance of Good WritingYour readers are not likely to buy your idea unless the proposal is well written, at least as well written as a peer-reviewed journal article or even a good detective novel. Proposals should be:ClearSuccinctWell OrganizedGrammatically Correct</p> <p>1818Literature Review19Literature Review Sets the StageGoals:Put the proposal into a larger context Provide evidence of knowledge of relevant published literature Tie present state of knowledge explicitly to your researchWriting a literature review:Present background to familiarize reviewer with the research areaSuccinctly describe and cite seminal and related workSummarize what is known and what needs to be addressed</p> <p> The literature review reinforces why your work is important20The reviewers noted that the ideas were not new and that the PI had not made the connection with prior resultsOf course, that idea (patterns) is not new either; we could start with van Dyke album of fluid motions, with EOF or POD techniques for which Nadine Aubry and others were pioneers; no reference is given to them, no bridge is done to these approaches; neither are quoted the people trying to identify patterns using wavelets (Marie Farge and others). I can think as well of early works by MacLaughlin and collaborators on the switching of between temporal and spatial complexity on one-dimensional equations, or of the study of patterns by Newell et al. in convection or optical turbulence, not to mention finance. I am also a little surprised that topology is not part of this game; I think it should; topology (e.g. the study of knots, including wild knots) has proven useful in the study of DNA.</p> <p>Excerpted here are only the critical parts of the NSF panel review of the proposal, in hope that they may be helpful to colleagues pursuing related research. Dated: 04/30/04 http://www.cns.gatech.edu/~predrag/papers/fullTurbwww03-review.html21The reviewers noted that the ideas were not new and that the PI had not made the connection with prior resultsOf course, that idea (patterns) is not new either; we could start with van Dyke album of fluid motions, with EOF or POD techniques for which Nadine Aubry and others were pioneers; no reference is given to them, no bridge is done to these approaches; neither are quoted the people trying to identify patterns using wavelets (Marie Farge and others). I can think as well of early works by MacLaughlin and collaborators on the switching of between temporal and spatial complexity on one-dimensional equations, or of the study of patterns by Newell et al. in convection or optical turbulence, not to mention finance. I am also a little surprised that topology is not part of this game; I think it should; topology (e.g. the study of knots, including wild knots) has proven useful in the study of DNA.</p> <p>Excerpted here are only the critical parts of the NSF panel review of the proposal, in hope that they may be helpful to colleagues pursuing related research. Dated: 04/30/04 http://www.cns.gatech.edu/~predrag/papers/fullTurbwww03-review.html22Lit ReviewReference Seminal workThe reviewers noted that the ideas were not new and that the PI had not made the connection with prior resultsOf course, that idea (patterns) is not new either; we could start with van Dyke album of fluid motions, with EOF or POD techniques for which Nadine Aubry and others were pioneers; no reference is given to them, no bridge is done to these approaches; neither are quoted the people trying to identify patterns using wavelets (Marie Farge and others). I can think as well of early works by MacLaughlin and collaborators on the switching of between temporal and spatial complexity on one-dimensional equations, or of the study of patterns by Newell et al. in convection or optical turbulence, not to mention finance. I am also a little surprised that topology is not part of this game; I think it should; topology (e.g. the study of knots, including wild knots) has proven useful in the study of DNA.</p> <p>Excerpted here are only the critical parts of the NSF panel review of the proposal, in hope that they may be helpful to colleagues pursuing related research. Dated: 04/30/04 http://www.cns.gatech.edu/~predrag/papers/fullTurbwww03-review.html23Riskframing your workMotivation and Significance2425</p> <p>25Motivation and Significance</p> <p>2626Time Limit: 10 minutes</p> <p>2727Project Summary 28Project SummaryPurpose: To provide agency administrators and reviewers with a quick and concise overview of the proposal</p> <p>29</p> <p>THE place to sell your idea!29Project SummaryPurpose: To provide agency administrators and reviewers with a quick and concise overview of the proposal</p> <p>30</p> <p>THE place to sell your idea!(Also sell your idea in the first paragraph of the project description)30Project Summary: GuidelinesDescribe the goal (hypothesis) of the proposed projectAlign with the goals of the RFP and funding agencyPresent an overviewMotivate the need for the project and how effort will lead to solution or understanding of broader problemDiscuss conceptual frameworkDescribe approach or methods that will be usedExplain why the submitters are the right peopleState the significance of the proposed workDescribe how it meets the principal evaluation criteria31</p> <p>31Presentation by Agency-1NSF: Project SummaryIncludes Intellectual Merit and Broader ImpactsNIH: Project Summary (Abstract)Includes broad, long-term objectives and specific aimsReference the health relatedness of the projectProvide a concise description of the research design and methods Describe relevance of the proposed research to public health. </p> <p>32</p> <p>32Presentation by Agency-2SBIR/STTR: Project (Executive) SummaryIdentify the potential innovation.Describe anticipated results or outcomes.Explain potential commercial application.</p> <p>33Intellectual MeritHow important is the proposed activity to advancing knowledge and understanding within its own field or across different fields?How well qualified is the proposer (or team) to conduct the project (comment on quality of prior work)?To what extent does the proposed activity suggest and explore creative and original concepts?How well conceived and organized is the proposed activity?Is there sufficient access to resources?34</p> <p>34Broader ImpactsHow well does the activity advance discovery and understanding while promoting teaching, training, and learning?How well does the proposed activity broaden the participation of underrepresented groups (e.g., gender, ethnicity, disability, geographic)?To what extent will it enhance the infrastructure for research and education, such as facilities, instrumentation, networks, and partnerships?Will the results be disseminated broadly to enhance scientfiic and technological understanding?What may be the benefits to society?35</p> <p>35Group activity36Time Limit: 30 minutes</p> <p>37Evaluate the IntellectualMerit and Broader Impactsof the project summaries.37Supporting Sections for selling your ideas38 Facilities Equipment Other SupportDescribe existing equipment to be used in the researchDescribe available facilitiesAssess the adequacy of the organizational resources availableRequest funding for needed equipment not availableInclude university infrastructure that supports researchDescribe administrative support from the universityAlign work with institutions strategic plan</p> <p>Convince the reviewers that you have the resources and support to perform the research.3939 Budget Some Considerations Reinforce your credibility with a realistic budget Estimate accuratelyPay attention to time and effort required and actual cost of this effortBe as concrete and specific as possible in your justification Sell the expertise of the team in the justification</p> <p>Selling your ideas requires having a realistic and well-justified budget.4040ORSP Development Team Fall 2009Proposal Writing Remaining WorkshopsSession IV - November 11th Project Management, Evaluation &amp; Assessment1:00-3:30pmLocation: Blumberg Auditorium (UTEP Library)</p> <p>Session V - December 2nd Budget Preparation1:30-3:30pm Location: Blumberg Auditorium (UTEP Library)</p> <p>41Resources</p> <p>42</p> <p>Proposal Development Team Contact Information4343Reflection</p> <p>4444</p>