selling to large enterprises - a practical guide

11
Selling to Large Enterprises Abbas Haider Ali @abbashaiderali

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Session at B2BCamp DC, an unconference held in DC in January 2013

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Page 1: Selling to Large Enterprises - A Practical Guide

Selling to Large Enterprises

Abbas Haider Ali@abbashaiderali

Page 2: Selling to Large Enterprises - A Practical Guide

Like a boss

Page 3: Selling to Large Enterprises - A Practical Guide
Page 4: Selling to Large Enterprises - A Practical Guide

Solve a problem

Page 5: Selling to Large Enterprises - A Practical Guide

Classify the problem you’re solving

ProblemSolution

Known Unknown

Known compete educate

Unknown name your price

evangelize

Page 6: Selling to Large Enterprises - A Practical Guide

Boil down the value

Revenue Cost

Page 7: Selling to Large Enterprises - A Practical Guide

Be a 5 year old

Page 8: Selling to Large Enterprises - A Practical Guide

Identify qualitative & quantitative value markers along the way

Page 9: Selling to Large Enterprises - A Practical Guide

Checklist

Pricing

Alignment with value

Competitive and market standing

Timing and compelling event

Anecdotes of current pain

Understanding of political landscape

Champion and personal stake

Mechanics of buying

Page 10: Selling to Large Enterprises - A Practical Guide
Page 11: Selling to Large Enterprises - A Practical Guide

Thanks!www.abbashaiderali.com