Adrian MaziluSelling over the phone

Telephone Facts

90% of all costumer interactions happen over the phone

The cheapest, least time consuming and effective way to raise capital and find new clients

Telephone is the best device for making sales, but very few people know and use the right techniques

Most of the customers complain being dissatisfied with their phone experience

The first 10-15 seconds of the call are the most important for building a connection with the client and get him interested

Common problems in cold calling

First of all they don’t know who you are so is hard for them to trust you, from a psychological point of view

They think that your product or service requires money and they don’t want to spend any

They always fear the worst They are confortable with their current situation They fear taking any risk They don’t think about the long term benefits of

your product or service They feel that you don’t value their time They think that you want to sell them something

only for your own benefit

Ways to improve your phone sales

First 10-15 seconds- you have to build a connection with the client using your tonality, enthusiasm and make them think that you are an expert in your domain

Be a problem solver- first identify their needs and after that explain them how your product or service can help

Try to separate yourself from others and don’t push it at the first call

Always explain how they can control the risk Make them understand the long-term benefits of your product

or service Make them understand that you value their time Be positive, respectful, enthusiastic, credible, entertaining and

memorable Learn to talk about the price of your product or service by

showing them how many benefits they get for that “small investment”

Always have in mind why you picked-up the phone in the first place and that is to CLOSE

Recommended Books

“Think and grow rich” by Napoleon Hill “The law of success” by Napoleon Hill “The greatest salesman in the world” by Og

Mandino “Sell or be sold” by Grant Cardone “The 10x rule” by Grant Cardone