sell on newegg canada · becoming a newegg marketplace seller puts your items in front of ... brand...

Consumer: 15 Seller: Total:

Jay Pendrak, Strategic Partnerships Manager,

ChannelAdvisor

Mike Kardalos, Sr. Category Manager,

Newegg

Sell on Newegg Canada: The Golden Opportunity for Merchants Today

Housekeeping

explore more | newegg.ca | newegg.ca/sellers

• Hear from Newegg Canada, then ChannelAdvisor • 10-15 minutes at the end for Q&A • Ask questions during the webinar using question chat box in GoToWebinar

throughout the presentation and Q&A time • A Q&A recap, and recording will be sent out after the webinar


Why Sell in Canada? Newegg Canada Marketplace was established in January 2014 to satisfy the growing needs

of a demanding Canadian market and also offer our customers a wider product selection across

new categories (General Merchandise and Automotive) as well as in the already existing ones

(IT and CE).

• Population: 35.1 million

• Canadian E-commerce market size: $32.8 billion

• Average household income: $71,952

• $43,146 GDP (9th largest in the world)

• Accessibility: 80% of Canadians live within 100 miles of the US border

• Canadian online sales projected to reach $44 billion in 2018

• Disposable income shows 12% YOY growth since 2006

• Canadian E-commerce market shows a 16% YOY increase since 2013

Vastly Expanding E-commerce market

• 72% of Canadians are buying internationally due to lack of product selection

• 42% of Canadians are buying internationally because of more competitive pricing

• 79% of Canadians are shopping online. It s forecasted to grow to 83% by 2018.

More valuable market information (customer shopping behavior)

50,000 – 100,000 unique visitors per day

$100K or more 36%

$75K -$99K 28%

$60K-$74K 15%

$40K-$59K 11%

$15K-$24K Under $15K

Becoming a Newegg Marketplace seller puts your items in front of

and our experienced marketing team can target specific audiences to sell your products.

Household Income Gender Demographics

Men 70%

Women 30%

Source: ComScore Analytics -2014 explore more | newegg.ca | newegg.ca/sellers

Who Will See Your Products?

• Since then we have grown to include 16 industries, 750 categories open to

• Over 500 sellers and over 3,000,000 active SKUs

• Average YOY Growth of over 100%

Just launched: SBN (Shipped by Newegg) service for Newegg Canada Marketplace

• Newegg Canada Marketplace launched January 21st 2014


Driven to Grow


Commission Structure (all sellers- Newegg Canada only)

Our integration team will work with you to list your products on

Newegg Marketplace.

Our marketing team will work with you to identify selling opportunities

and implement promotional campaigns.

Once an order is received, the seller ships the item(s) to the

customer within 72 hours of order receipt.

Payments will be deposited into your bank account on the 2nd Wednesday of each month.

How it Works



• Canada Marketplace shares the Seller Portal with our USA team (B2C and B2B)

• Creation of a separate Canadian account is required

• All items must be priced in CAD (Canadian dollars)

• All sales tax is taken care of by Newegg Canada (nothing to worry about on the seller side), as Newegg Canada is the seller of record

• Using the same email and password for all you accounts (USA and Canada) will allow you to quickly and easily switch between platforms

(.com and .ca) – screen shot below.

Convenient Integration (in our Seller Portal)

• Easy-to-use, intuitive seller interface • Manage your orders, inventory, shipping and product information • Review detailed reports to track your business performance on Newegg Canada Marketplace


Newegg Canada Seller Portal

Spotlight - 3 different items every day - Unique, aggressively priced, or hot items - Newly launched products

Marketplace Home Page Banner - Marketplace ONLY promotions - Seller, brand or category banners - 3 or 4 day durations

Home Page Exposure


- 200k + loyal Newegg customers - 20 featured items - Numerous deals inside the email store

Email Promotions


Digital Marketing Channels


Affiliates

Google Shopping (PLA)

Shipped by Newegg (SBN) - 2 Newegg fulfillment centers available in Canada

• Richmond Hill, Ontario (east coast) • Richmond, British Columbia (west coast)

- Official launch date: August 1st 2016 - Lower cost to sellers than the leading 3rd party multi-channel fulfillment solution

Key features: - Seller ships products to our warehouse (DDP terms) - Seller has the option of using the multi-channel fulfilment as well - Returns to be handled by Newegg - FAST shipping: 99.9% of orders will be shipped out within 24h - FAST delivery: ships from CANADA within CANADA Details (How It Works, Rates, Calculator, FAQs) can be found here: http://www.newegg.ca/sbn/index.html


http://www.newegg.ca/sbn/index.html

ChannelAdvisor Overview

Copyright ChannelAdvisor 2016

Jay Pendrak Strategic Partnerships Manager, ChannelAdvisor

Increasing Complexity and Fragmentation

Source: Public Company Filings, ChannelAdvisor Estimates


1. Customer feedback is critical insight. Identify whether you’re selling the right product assortment.

2. Product data is the foundation of growth. Display as much data about products as possible — maintain this data to remain accurate and relevant to customer demands.

3. Optimize for niche markets. Understand the Newegg audience and tailor product information and experience accordingly.

4. Offer sales and promotions. Leverage promotional sales tools and work with your marketplace account managers.

5. Consider your inventory and fulfillment times. As orders increase, you must maintain good operational performance to build your reputation.

5 Newegg Best Practices


Retailer: Dedicate resources to improve data, submit deals and build your relationship with marketplace category managers.

Marketplace: Invest in teaching sellers how to succeed on the marketplace. Offer marketing channels for sellers to gain additional exposure and work closely with sellers that are willing to source the right products to generate customer demand.

ChannelAdvisor: Advocate for increased seller traffic, faster onboarding time and a simple listing and selling experience. Surface best practices and communicate them to sellers so they can grow their business on Newegg.

Engage to Maximize Your GMV


Who Is ChannelAdvisor?


ChannelAdvisor Platform


Trusted by Thousands of Top Sellers Globally

1. Upload inventory to ChannelAdvisor

2. Efficiently map data to Newegg’s requirements

3. ChannelAdvisor sends listings to Newegg

4. Customers purchase your products on Newegg, and orders import to ChannelAdvisor

5. ChannelAdvisor sends shipping confirmation to Newegg

Working with Newegg Is Simple


1. Complexity keeps increasing. Demand is growing for dynamic, data-driven software solutions to compete successfully.

2. You can win. Sellers applying today’s best practices are growing. Requires focused effort.

3. Engage to attain smart insight. Identify whether you’re engaging enough resources to attain goals across all channels.

Takeaways


Phone: 905-763-4488 x 27368

General Inquiries:

[email protected]

Support:

[email protected]

Integration:

[email protected]

Phone: 866-264-8594

Email: [email protected]

Note: Include “Newegg Best Practices” in title

of your email!

Industry Expertise:

www.channeladvisor.com/newsletter

Blog: www.channeladvisor.com/blog

Twitter: @ChannelAdvisor

Contact Us

mailto:[email protected]




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sell on newegg canada · becoming a newegg marketplace seller puts your items in front of ... brand...

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