sell my home

26
HOME SALE STRATEGY

Upload: better-homes-and-gardens-real-estate-gary-greene

Post on 27-May-2015

487 views

Category:

Real Estate


1 download

DESCRIPTION

Strategies for selling your home presented by Better Homes and Gardens Real Estate Gary Greene in Houston TX.

TRANSCRIPT

Page 1: SELL MY HOME

HOME SALE STRATEGY

Page 2: SELL MY HOME

Strategies for Selling Your Home

1. The Power of Branding

2. Merchandising

3. Promotion

4. Networking

5. Competitive Pricing

6. Negotiating & Closing

Page 3: SELL MY HOME

1. The Power of Branding

40,000,000monthly readers

1 in 5 homeowners1 in 6 adults

1 in 4 women

Nearly

Page 4: SELL MY HOME

The Power of a Brand

Consumers associate quality with the brand

Page 5: SELL MY HOME

2. Merchandising

Curb Appeal

Staging

Interior Condition

Access

Page 6: SELL MY HOME

Elements of Merchandising

Curb Appeal

Many buyers will immediately eliminate a property from consideration based on its drive-by appearance

Keep the lawn manicured

Clear walkways

Trim and maintain landscaping

Rake leaves

Page 7: SELL MY HOME

Elements of Merchandising

Staging and Interior Condition

“The way you live in your house and the way you sell your house are two different things”

Remove clutter

Put extra furniture in storage

Organize closets and cabinets

Depersonalize décor

For more staging ideas visit bhgrealestate.com/views/video

Page 8: SELL MY HOME

Elements of Merchandising

Be Ready to Show

Provide easy access Be flexible for

showings Prospective buyers

feel more comfortable if the seller isn’t home

Keep your home neat

Page 9: SELL MY HOME

3. Promotion

We will promote your home both online and offline to potential buyers and other agents

Page 10: SELL MY HOME

Online PromotionWhere The Consumers Are!

With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home

Page 11: SELL MY HOME
Page 12: SELL MY HOME

BHG Drives Traffic to Your Home

Once a home search is conducted on bhgrealestate.com, buyers are directed to our company’s website

providing all MLS listings available in the area…

Page 13: SELL MY HOME

Driving More Traffic to Your Home

www.bhg.com7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site

Page 14: SELL MY HOME

Helping You Get The Word Out

Advertising

Direct Mail

Flyers

Page 15: SELL MY HOME

Exclusive Access toMeredith Customers

100million+peoplein Meredith’s subscriber database

Page 16: SELL MY HOME

The Power of Yard Signs

most commonly used information source

The

3rd

In 2012, we consistently displayed 36% more yard signs across Houston than the next highest broker.

Page 17: SELL MY HOME

The Power of Open Houses

advertised online & offlineOpen Houses

Page 18: SELL MY HOME

Mobilizing Local Agents

In 2011, 87% of all buyers used a real estate agent as a source of information in the purchase of their home. We will mobilize the local agents to show your home:

Entering it in the MLS

Holding Broker Open Houses

Emailing Just Listed notices

Posting on social media sites

Distributing flyers

We will also target agents who are known to workthis area in case they have buyers ready to go!

Page 19: SELL MY HOME

4. Networking & Reach

We have a large sphere of influence and a worldwide network of agents behind us.

Your buyer could be anywhere in the world

Page 20: SELL MY HOME

5. Pricing Your Home

Factors affecting home value

1. Location, size, condition and amenities of the house

2. Local market conditions

3. Recently sold properties

Page 21: SELL MY HOME

Pricing Your Home

Reviewing the market

Recent SalesTo show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.

Current Homes on MarketTo show what buyers will be viewing – your competition. This is important in how we position your home in the market.

Page 22: SELL MY HOME

6. Negotiation & Closing

When we have an interested buyer who makes an offer, that is when our agents put their market expertise to work.

Page 23: SELL MY HOME

6. Negotiation & Closing

They will interact with others to manage the package including:

Other agents involved

Attorneys

Property inspectors

Insurance agents

Mortgage representatives

When we have negotiated and executed a contract with all terms and conditions agreed upon, then our agents will make sure every detail is handled correctly and in the necessary time frame.

Page 24: SELL MY HOME

Our Commitment to You

Our commitment is to provide a real estate experience that will achieve the highest possible price for your home, in a time frame that meets your needs and with the least inconvenience to you.

If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns cannot be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.

Page 25: SELL MY HOME

Better Homes and Gardens Real Estate Gary Greene

Our Company began in Houston in 1963 with one

office and was started by Gary Greene. We blossomed

into 20 offices across Houston under the ownership of

partners Marilyn Eiland and Mark Woodroof. They

are actively engaged in day-to-day operations.

Years in Operation: 50

Number of Agents: 850

Accomplishments: Placed first in 2012 Houston

Business Journal Book of Lists for total transactions

and dollar volume sold.

Page 26: SELL MY HOME

THANK YOU