Selection out of my portfolio

The following pages are showing cases on which I have worked on during my career.

Starting as designer and later on also art director, project manager and design strategist, the theme in the story is branding identities.

Jan BunkSoetendaalseweg 59a3036 EK RotterdamThe Netherlands

+31 6 222 39 768jan@bureaubunk.nl

Alkemade Wonen

Role Brand developer and designer complete Visual Brand for rebranding a housing corporation.

CommissionDevelop brand character, design logo, and visual principles.

KeywordsSecurity / Certainty /Social

DeliveryConsulting & defining brand character,designing logo, visual principles,developing guidelines and designing comunication materials.

Shown images are part of finalconcepts and art works.

plaatmateriaal

Directe  print  op plaat

200  cm

UitgefreesdInwendige  verlichting

Confidential company

Role Brand Architect & Designer.

CommissionPosition Corporate Stature /Study redesign logo.

KeywordsConfidential.

DeliveryAnalysis Position Corporate Stature and large logo study.

Shown images are part ofstudy document.

Sterk corporate signatuur

Weinig corporate signatuur

Signatuur logo’s concullega’s

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KNHS

Role Designer of Corporate Identity for the Royal Fédération Equestre Internationale.

CommissionMake an uniting new identity for the aggregation of 17 different equestre unions.

KeywordsRealtion between man and horse.

DeliveryCorporate design, advising in studies the relevance for the brand of do imaging a horse and the opportunities of abstraction.

And a letter to our Queen, requesting permission to use the crown in this manner.

Next shown images are part of studies and final designs.

Dutch Government

Role Project manager and art director.

CommissionManage the development of the visual Identity of the Dutch government.

KeywordsAuthority, not being a authoritarian.

DeliveryCorporate design, visual components, guidelines.

Next shown images are part of studies and final designs.

Royal KPN

Role Designer Corporate Identity ofKPN (Royal Dutch Telecom).

CommissionMake an evelotion of the current visual signature.

KeywordsBrave stature, Digital age, Structured

DeliveryComplete corporate design,and first online manual.

Shown images are part offinal designs.

NUON

Role Partially project management corporate design, design direction and writing manual corporate photography. NUON.

CommissionDesign a new visual identity for our new brands, develop a guideline for our photography.

KeywordsReliable, Concerned, Best

DeliveryEndorsed signature for Alliander Liander, Liandon (distribution of energy), oneguidline for photography.

Shown images are part of version 1.0

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Uitsnede

Consumer

elementen op de directe voorgrond. We

kadrering zorgt er voor dat de kijker als het ware zich in de eerste laag van de foto bevindt onderdeel wordt van in de situatie / betrokken raakt.

11 versie 1.0

Uitsnede

Business

elementen op de directe voorgrond. We

kadrering zorgt er voor dat de kijker als het ware zich in de eerste laag van de foto bevindt onderdeel wordt van in de situatie / betrokken raakt.

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More examples

Clients

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Onze werkzaamheden raakt iedereen. Toch maken we een onderscheid in onze communicatie. Daarbij wordt niet uitgegaan van onderscheid van doel -groepen, maar het verschil in bood -schappen.

Clients & Our Concern

ClientsIn wervende middelen (arbeidarktcommunicatie, corporate communicatie) leggen wij meer de nadruk in op het communiceren van onze betrokkenheid en aanwezigheid in het reguliere leven. Zonder expliciet zichtbaar te zijn nemen wij onze verantwoordelijkheid. Er spreekt een zekere rust en zelfbewustzijn uit de teksten en de beelden.

Civil Service of Road Traffic

Role Branding advice and designer of signage.

CommissionOur abbreviation ‘RDW’ is not commonly know, create a low-cost solution.

KeywordsAuthority, Quality, Mobility.

DeliveryAdvice not to advertise on radio, but to change APK-signs at all dutch garages into RDW-signs. Enlarge visibility on relevent moments of contact.

Shown images are part of studies andfinal design.

Panteia

Role Designer corporate design, art director design team implementations.

CommissionSeven research companies joined when the two biggest – former governmental services – had to privatize.

“Advice us on branding, guide us for naming, develop a new visual identity.”

KeywordsIntelligent, Professional, Objectively Complex matters.

DeliveryAdvise & design endorsed signature for Research voor Beleid, EIM, NEA, IOO, Stratus, IPM and a new Holding name Panteia. Art direction all first communication items and brand manual.

Shown images are part of final design.

YACHT

Role Creating concept / Designer. Staff Magazine, Yacht.

Commission“Propose a new look & feel for our Staff Magazine”

KeywordsClass, sophisticated, Top.

DeliveryEditorial concept.

Shown image is part of the proposal that won the pitch.

P/flex

Role Brand design, art-direction corporate photography for sub-brand P/flex of Randstad Holding.

CommissionDesign a new visual identity for our payroll brand.

KeywordsTwo sided; Controlled and Working Pleasure

DeliveryLogo design and directed a specific photography style, designing several items.

Shown images are part of final designs.

Tempo Team

RoleCreating concept / Designer.Internal branding Tempo-Team.

CommissionDevelop a brochure supporting the recruitment of our own personnel.“It may differ in style from our external visual brand.”

KeywordsHonest, Daring, Reliable

DeliveryDeveloping internal brand, focus on ‘excitement-characters’ brand personality of Jennifer Aaker. Expressed in a brochure for their employees.

Shown images are part of final concept.

MIT Group

Role Designer. MIT is a trading company that serves the industrial market with products and components.

CommissionDesign logo and internetsites.Industrial target groups.

KeywordsAccurate - Heavy duty / Pro-Active Team Player /Facilitative

DeliveryConsulting / defining brand character, concept, logo design, design internetsite.

Shown images are part of studies and final designs.

Jan BunkSoetendaalseweg 59a3036 EK RotterdamThe Netherlands

+31 6 222 39 768jan@bureaubunk.nl