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Selecting Qessential for your Research NeedsSeeing. Listening. Interpreting. Answering the Essential Questions.

1Seeing. Listening. Interpreting. Answering the Essential Questions.

Choose QessentialFor Your Essential Questions22Seeing. Listening. Interpreting. Answering the Essential Questions.

Dedicated medical technology market research firm whose mission is to continually focus on our five core values:

Who is Qessential?3EXCELLENCERESPECTINNOVATIONINTEGRITYCOLLABORATION

3Seeing. Listening. Interpreting. Answering the Essential Questions.

The leading research firm for turnkey solutions.

Medical Focus & ExperienceSpecialists in medical technologies and pharmaceuticals for over 20 yearsWork with all physician types including interventional cardiologists, radiologists, and OB-Gyn, orthopedic surgeons, and others

Excellence in Qual & QuantExperienced and skilled in executing both qualitative and quantitative projectsExcel at projects that flow from qualitative work into quantitative methodology

ResponsivenessWe are a nimble company that can quickly switch gears as projects evolveWe are in constant communication with you; there are no surprises

Critical Functions In-HouseAll aspects of projects are handled by the Qessential teamFrom recruitment, sample databases and programming to analytics and reporting, we do it all

Choosing Qessential?44Essential ReportingEssential AnalyticsEssential DataSurvey Programming(Pre-Test Process)Moderating(Phone/IDI/Focus Groups)Q-Select RecruitmentResearch Design(Guides/Surveys)Seeing. Listening. Interpreting. Answering the Essential Questions.

We collaborate with our clients throughout the project cycle, from initial research design through final reporting.The Qessential Advantage: How Do We Fit?5Superior Data CollectionHigh-EndData AnalysisStrategicResults5 Project results Test specific hypotheses Identify and size markets Characterize segments Identify cause and effect relationships Recommend a final course of actionQuantitative Develop hypotheses Understand feelings, values, and perceptions Identify needsGenerate ideasQualitative Clarify feelings, values, and perceptions Understand context/meaning of quantitative dataQualitativeSeeing. Listening. Interpreting. Answering the Essential Questions.

We integrate qualitative and quantitative research, improving results.

The Qessential Advantage: Qualitative and Quantitative Expertise Why do Both with Us? Subject matter expertise Reduced learning curve Shorter project timeline Maximum strategic partnership6 Project results Test specific hypotheses Identify and size markets Characterize segments Identify cause and effect relationships Recommend a final course of actionQuantitative6

Seeing. Listening. Interpreting. Answering the Essential Questions.Research DesignThe Qessential ApproachData collection that Answers Your Essential Questions:Start with end goals, such as:What business questions are you trying to answer?How are you looking to report this information?What kind of analytics may best answer your essential questions?

Create research instruments that:Uncover latent drivers of what is really important to decision makingIdentify key customer requirements and unmet needsGenerate new ideas and ways of thinking about solutions

Extenders for your department and internal resources.

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Seeing. Listening. Interpreting. Answering the Essential Questions.Q-SelectTM RecruitmentHigher StandardsThe Best Recruitment in the health care industry.A unique process for maintaining databasesOur high touch approach generates response rates that are 5-10 times greater than the industry averageOur dedicated team of recruitment professionals knows each medical specialty well, enabling tactical adjustments during data collection to maximize response ratesOur strength with high incidence studies involving several hundred completes as well as those that require very specific respondents with very few in the sample universe.

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Seeing. Listening. Interpreting. Answering the Essential Questions.Q-SelectTM RecruitmentLargest Sample FrameResearch Panels: A sub-set of a population that has agreed to participate in research studies.Not randomized, smaller sample frame that may not be representative

Random Selection: Each member of the population is equally likely to be chosen.Critical for many statistical tests that make assumptions about the distribution of the population

With Q-Select, we sample and recruit from entire populations using our proprietary lists. The larger sample frames give our studies greater validity than those using research panels.9

Seeing. Listening. Interpreting. Answering the Essential Questions.ModeratingExperienced TeamDedicated Team (over 5,000 interviews).Phil Dean 4,000+ interviewsTom Parker 500+ interviewsIsabelle Smith 300+ interviewsSheri Brochu 100+ interviewsActive Listening and Reflective Questioning techniquesYield thoughtful and compelling discussionsUncover key insightsDevelop a highly nuanced understanding of issuesDeliverablesHD Video and DVDsPhone IDIs are digitally recorded and emailed dailyTranscripts are available in Excel or Word formatHigh impact reporting focused on Answering Essential Questions

10 Focus GroupsIn-Person IDIsTelephone IDIsPhone with Web

Seeing. Listening. Interpreting. Answering the Essential Questions.Survey ProgrammingIn-House CapabilitiesQessential provides advanced survey programming. Real time programming/testingComplicated skip patternsQuestion branching/repeats/randomizationVideo or imagesOnline reporting tool

In-house programming means:Initial programming can be completed within 1-2 daysProgrammer is part of the project team and is immediately involved in design and change discussionsQuality control is integrated, often turning around changes within a dayIf recruitment process reveals necessary changes to screening criteria, changes to programming can be done immediately

11Quality assurance is our central focus. Our rigorous process includes:

Seeing. Listening. Interpreting. Answering the Essential Questions.Survey Programming/Data ProcessingCommitment to Quality

Pre-testing of surveysPilot launchingChecking respondent completion timesChecking for nonsense responses and outliersChecking for straight-liningPassword protectionTo ensure topic and design accuracyTo ensure logic, skip patterns and piping are correctThose flagged for speeding are likely to be removedTo ensure only targeted individuals complete the survey, and do so only onceWe follow up with respondents to confirm or correct suspect dataRespondents flagged for providing limited to no variation are likely to be removed12

Seeing. Listening. Interpreting. Answering the Essential Questions.Survey ProgrammingPre-Test ProcessWe meet with respondents face-to-face to test the survey with us. Our process is to:Introduce the goal of the surveyConduct survey independently, compiling feedback Client and project team view via backroom monitorInterview respondent for feedbackClient and project team review of potential changesReal time programming changesNext respondent tests new versionSurvey is finalized and ready for pilot launch

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Seeing. Listening. Interpreting. Answering the Essential Questions.Survey ProgrammingPre-Test BenefitsBy conducting this Pre-Test Process:Respondents have a better sense of ownership in the processTypes of changes we see are:WordingRe-ordering questionsUnnecessary or missing answer optionsNew questions addedQuestions deletedTelephone interviews are likely to catch major flaws, while in-person also enable incremental survey improvements.

14Our unique Pre-Test Process creates a survey written the way that resonates best with respondents.

Seeing. Listening. Interpreting. Answering the Essential Questions.Essential DataTMData Dive SessionsOur first step is a Data Dive Session. This session involves:Initial survey results in PowerPoint and in-person discussionThis collaborative data review enables us to tie results to business strategyAdditional analysis options emergeStronger final report with executive summary and recommendations tied to business implications, not just a summary of the data

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Seeing. Listening. Interpreting. Answering the Essential Questions.Essential AnalyticsTMAnalysis OfferingsOur analytical capabilities have expanded over the past two years with the creation of the Director of Analytics & Insights role. Our analytical capabilities include:Factor AnalysisStated vs. Derived ImportanceKey DriversCompetitive MappingAd/Promotional Effectiveness StudiesChoice ModelingPatient Flow MapsPatient Referral MapsMarket SizingMarket Segmentation/Cluster AnalysisPricing AnalysisProbit Analysis

16Reliability AnalysisSurvival AnalysisTrend Analysis

Even with Qualitative research, we have analyses that can be run using Nonparametric Statistics.

Seeing. Listening. Interpreting. Answering the Essential Questions.Essential ReportingTM Supporting insights with dataAn appropriate mix of text and illustrations helps to create a more compelling story. We link qualitative and quantitative phases together in a strategic report.

While many physicians have differing opinions on efficacy based on their varied experience, ABC receives great feedback and reviews.In comparison to low-powered microwave and high powered microwave, ABC is viewed as the most efficacious.

There are 2 ways to measure efficacy - 1) Symptom score and 2) Bother index. Based on the literature, ABC wins. Thats my impression from the literature. (Physician)

Between low power and ABC, the ABC is more effective, and if its more effective, youll ha