HIROSHI SEKIYAsekiyakh@comcast.net

www.linkedin.com/in/hirosekiya

SUMMARY

A global marketing and project management professional with solid technical experience in surgical and diagnostic medical device industries. Successful in delivering customer requirements from product development to launch; followed with tactical execution leading to commercial success. Accomplishments include leading the North American Marketing group on all strategic and tactical initiatives for a major In Vitro Diagnostics manufacturer. Extensive experience working within a large global organization with close collaboration with Japanese and European business units.

PROFESSIONAL EXPERIENCE

BECKMAN COULTER INC., Brea, CA 2012-2014Senior Manager, Product Management, Diagnostics Prepared and executed the strategic marketing vision for the next generation series of consolidated, integrated analytical platforms. Developed and lead global strategic initiatives for the current platforms in order to increase system and recurring revenue as well as customer satisfaction. Acted as the project management core team leader for new chemistry platform. Coordinated and lead development

activities across groups in Japan, Ireland, and US. Managed project through tollgates, monitored project resources and finances, and provided updates to executive management,

Developed the global business case and product line plan for the next series of clinical chemistry analytical platforms. Participated as the Product Management/Marketing representative in the Common Console project team. Managed

market and end user requirements for the common software platform to be utilized by all future analytical systems. • Organized and collected global user needs via Voice of the Customer for the next generation clinical chemistry and

immunoassay platforms using “desired outcome” techniques to define comprehensive product requirements. Assessed geographical and market segment needs to cover total available share of market.

• Managed the global launch plans for clinical chemistry platforms including market and competitive landscape, product positioning, pricing guidelines, marketing programs, all in alignment with the commercial brand strategy.

OLYMPUS AMERICA INC., Center Valley, PA 1989-2011Director, Project Management Surgical, Medical Systems Group (2010-2011)Collaborated with the Surgical Marketing group to identify and develop key strategic initiatives for future product development in emerging surgical areas. Worked with Surgical Marketing group to identify and develop key strategic initiatives for future product development in

order to grow market share. Managed the domestic OR Integration business on an interim basis. Achieved budgeted sales targets for US of $17M in

2011 to supplement surgical systems sales. Established key reference accounts in the US for OR Integration business. Collaborated with the Global Competence Center for Systems Integration in Germany to align with global business

initiatives.

Director, Marketing, Diagnostic Systems Group (2008-2010) Center Valley, PAPromoted to direct and lead the Diagnostic Systems Group marketing team on all strategic and tactical marketing programs in the Americas. Managed the entire DSG product line including clinical chemistry, immunoassay, laboratory automation, and blood

banking platforms and consumables. Served as a key member of the OAI DSG leadership team. Involved in all aspects of setting and achieving the strategic

and annual financial goals of the division. Achieved $145M in sales (8% growth vs. prior year) with over $10M in operating income for the Americas in fiscal year ending April 2010.

Created and successfully executed all tactical marketing initiatives including sales and financial programs in order to achieve instrument and reagent sales goals in the territory.

Supported North and South American direct sales force and various sales distribution partners to achieve targets in their respective market segments. Created and managed all marketing collateral, advertising, trade shows, and sales programs.

Developed and launched the “The Reliable Choice” marketing program for the entire Diagnostics Systems product line. Served as the Marketing representative for the Americas in the Olympus DSG Global Marketing Committee to define the

global strategic product roadmap for the company.

PAGE 2 HIROSHI SEKIYA(214) 549-6141

Coordinated and drafted the Diagnostics Group input to the Corporate Strategic Plan and The State of the Industry to define the long-term corporate strategic planning direction.

Participated in all facets of the transition of the DSG business unit to Beckman Coulter Inc. in 2010 including formulating the short and mid-term integrated product roadmap.

Director, Automation & Integration, Diagnostic Systems Group (2005-2008) Center Valley, PAPromoted to develop and manage the entire Laboratory Automation business within the territory to supplement the Diagnostics business. Forged a global partnership with Thermo Fisher Scientific to market a track-based laboratory automation system for

Olympus. A flexible, open solution to integrate and consolidate clinical chemistry and immunoassay product lines was needed to meet market requirements.

Developed system requirements for a track automation interface for the AU680 clinical chemistry analyzer. Justified and initiated the development of a local automation system in the US coordinating with Olympus R&D teams in

Japan and Germany. Designed and completed a prototype system with a local US automation integrator within budget and on schedule for public demonstration.

Managed the Laboratory Automation Sales Specialists to achieve annual target sales revenues in their territories.

Senior Product/ Product Manager, Marketing, Diagnostic Systems Group (2000-2005) Irving, TXOverall product management of several clinical chemistry and laboratory automation products lines sold in the large hospital and reference laboratory markets in the Americas. Successfully launched the AU5400 ultra high volume clinical chemistry analyzer product line in the US market; achieving

sales budget in each fiscal year since product launch. Successful market launch of the OLA2500 laboratory automation system business in the Americas with over 40 system

placements in 4 years. Managed the product launch of the Olympus SUPPORTVISION remote maintenance/service program to allow automated

billing and increased service capabilities of the install base. Participated as a Marketing representative in the AU-CONNECTOR work cell product development team. Lead lab automation sales efforts with Laboratory Automation Specialists; including development and utilization of the

Olympus LabModel workflow simulation program.

Project Manager, Marketing, Diagnostic Systems Group (1999-2000) Irving, TXPerformed technical project management and served as the technical expert in the launch and support of several product lines in laboratory automation and blood processing market segments.

Supervisor, Engineering Support, Diagnostic Systems Group (1997-1999) Irving, TXManaged all daily activities of the in-house Engineering support group including field service support; call escalation management, technical documentation and training, and product launch support.

Various Positions, Diagnostic Systems Group (1989-1997) Irving, TX & Lake Success, NY

EDUCATION, TRAINING, AND LANGUAGES

B.S., Biomedical Engineering, Mechanical Engineering, Rensselaer Polytechnic Institute, Troy, NYLean Six Sigma trainingSolution Selling, and Miller Heiman Sales ProcessSpeaks fluent Japanese

MEMBERSHIPS/ASSOCIATIONS/AWARDS

Member, Association of Laboratory AutomationAdvisor to NCCLS (CLSI) subcommittee on Laboratory Automation and InformaticsOutstanding employee, Olympus America Inc., 1999