sehwag endorsement

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Page 1: Sehwag endorsement

THE SILENT ASSASSIN

Page 2: Sehwag endorsement

• Uninhibited, Dashing, Fearless, Selfless and a Match winner with the bat

• Rare quality of being consistent in all formats of the game, from Tests to T20

INTRODUCTION

• Feared for his aggression that demoralizes opposition bowlers

• Simple, lucid style that makes batting look easy

Page 3: Sehwag endorsement

• ONLY INDIAN TO BE NAMED WISDEN LEADING CRICKETER OF THE WORLD (2008 AND 2009)

• ICC Test Cricketer Of The Year, 2010

• One among only 3 batsmen to score 2 triple hundreds in Tests

• Fastest scorer of a triple hundred • Fastest scorer of a triple hundred in world cricket

• Holds record for fastest ODI century by an Indian (60 balls)

• Current Vice Captain of Indian side

RECORDS AND ACHIEVEMENTS

Page 4: Sehwag endorsement

“Sehwag can change the course of a match with the ease of Moses parting the Red Sea” – Ian Chappell

“Well, we talked about not playing rash strokes. Of course, he hears me but I’m not sure if he ever listens” , “If you try to hit a six, I will hit you in the bum” – Sachin Tendulkar, at the other end

during Viru’s Multan triple

“Six for a triple, that’s all you need to know” – Michael “Six for a triple, that’s all you need to know” – Michael Slater, commenting on Viru’s Multan triple hundred

“Virender Sehwag is a player of paranormal ability” – Navjot Singh Sidhu

He almost manipulates the field. You change the field and he says “Right I’m going to hit it somewhere else now” – Andrew Strauss

WHAT LEGENDS SAY ABOUT VIRU

Page 5: Sehwag endorsement

ON THE CRICKET PITCH:

Simple, Smooth, Silk, Swashbuckling, Aggressive, Uncomplicated, Calm Demoralizing, Daring, Unorthodox

QUALITIES

Page 6: Sehwag endorsement

OFF-FIELD:

Straight Talking, Family Man, Clean, Down to earth,Candid, Direct Non-controversial Easygoing, Relaxed,

Straight forward

QUALITIES

Page 7: Sehwag endorsement

On a promotional campaign for a hair replacement company: “Acha dikhoge jyaada bikoge”

“In the dressing room they told me I was hitting the good balls too, if you look at it my way, I only hit the bad ones”

I don't listen to people, don't watch TV and don't read I don't listen to people, don't watch TV and don't read newspapers. It's better to use the time to work on your game

“I try to hum songs, Bhajans, Sai Baba Bhajans, KishoreKumar songs, especially the ones picturised on Amitabh

Bachchan, till the bowler is about to deliver. I try to sing the songs as perfectly as possible to keep my mind uncluttered”

QUOTABLE QUOTES

Page 8: Sehwag endorsement

KEY PERSONALITY TRAITSKEY PERSONALITY TRAITS

AVERAGE

Straight Forward 8.00

Clever / Smart 7.14

Firm 7.14

Thorough 6.93

Playful 6.86 1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00 Straight Forward

Clever / Smart

Firm

Easy Going/

Sympathetic

Outgoing

Calm 6.71

Reserved 6.43

Sensible 6.43

Spontaneous 6.29

Easy Going/ Relaxed 6.00

Sympathetic 5.43

Outgoing 5.00

-

1.00

Thorough

Playful

Calm

Reserved

Sensible

Spontaneous

Easy Going/

Relaxed

Sehwag is a cricketer with appeal among the masses with a straight forward, easy-going attitude that is reflected in his batting as well

Page 9: Sehwag endorsement

CLEAN IMAGE – Family man, not controversial

APPEAL AMONG MASSES – People across age groups and categories identify with him, his rags to riches story and down to earth behavior

WHY SIGN HIM

SIMPLE, STRAIGHTFORWARD and CANDID approach to life both on and off the field

Will play for India in all formats for years to come

Page 10: Sehwag endorsement

If you are a brand that is looking for an ambassador who :

• Enjoys appeal across all audiences

• Is one of the top names in the nation’s no. 1 obsession – CRICKET

WHO SHOULD SIGN HIM

• Is dependable

• Is a risk-free investment

• Is at the top of his game at the right time

Page 11: Sehwag endorsement

BRANDS HE ENDORSES

Page 12: Sehwag endorsement

India has a busy schedule leading up to the biggest tournament in cricket

NOV-DEC – India vs. NZ in India

DEC-JAN – India vs. SA in SA

WHY SIGN HIM NOW

FEB – APRIL 2011 – ICC Cricket World Cup 2011 in India, SL, Bang

India depends highly on Viru’sperformances in this period

Page 13: Sehwag endorsement

6 days per year with the following entitlements:

• Shoots• Meet and Greets•Appearances for Special events• Image rights for the period of contract or according to terms of the contract• Exclusive Contests etc on various media platforms

OFFER

MINIMUM 3- YEAR DEAL – We believe in building the association of Viru with the brand over a period of time

Commitment to growth of Viru and your brand together through innovative and relevant campaigns

**We can discuss the fees based on your interest levels

Page 14: Sehwag endorsement

Pioneers of sports marketing in India

Well respected and successful directors known for our integrity

and commitment to clients

WHY PMG

Worked with the top Athletes in world sport

Page 15: Sehwag endorsement

CONTACT US:

Melroy D’Souza K.Akshay+91-99676 36386 [email protected] [email protected]