@RebeccaLTroth troth.me // iweb.co.uk
Rebecca TrothProject Manager at iWeb, Magentoholic & Gin Infused Genius.
@RebeccaLTroth troth.me // iweb.co.uk
Seducing Online Shoppers
The Magento Customer Journey
@RebeccaLTroth troth.me // iweb.co.uk
“Clever salesmanship can persuade you to buy things you don't really want.”- dictionary.cambridge.org
@RebeccaLTroth troth.me // iweb.co.uk
Myth: Persuaders convince us to do things we really don’t want to do.
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukImplicit Directional Cues
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukPersonalisation
@RebeccaLTroth troth.me // iweb.co.ukPersonalisation
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukHick’s Law
@RebeccaLTroth troth.me // iweb.co.ukHick’s Law
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukVon Restorff
@RebeccaLTroth troth.me // iweb.co.ukWhite Space
@RebeccaLTroth troth.me // iweb.co.ukAll The Things
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukBitesize
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.ukAbandoned Basket
@RebeccaLTroth troth.me // iweb.co.ukAbandoned Basket
< 20 minutes = 5.2%
< 1 hour = 4.5%
> 24 hours = 2.6%
@RebeccaLTroth troth.me // iweb.co.uk
@RebeccaLTroth troth.me // iweb.co.uk
Rebecca TrothAny easy & simple questions?e.g. What’s your favourite colour?
