secrets unique content
DESCRIPTION
http://www.newlifeevent.com/One of the most crucial aspects of search engine optimization is your content. Yet many website owners struggle with creating unique content with their website. During this session, we will show you the secrets to writing great, SEO friendly, content for your website.TRANSCRIPT
Founder and CEO 1 Choice 4 Your Store
Yahoo Small Business Partner
NewLifeEvent.com
Radio Host - WebmasterRadio.fm
Educator of all things SEO and Yahoo!
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Cut down spending
Bring up profits
Get to the top of the search engines
Become an expert in your field
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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.
Location Location Location
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FREE TRAFFIC
Won’t happen overnight There is no magic pill There are always fads You can NOT stop once you see results Stick to the basics!
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80% is content 80% is content 80% is content
Unique Content Updated Content Write For Users RELEVANT Content Well Written Content
◦ Grammar◦ Spelling
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Content Content Content Content Content Content Content Content Content
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Did someone say content?
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Questions? [email protected] www.1choice4yourstore.com
Questions? [email protected] www.1choice4yourstore.com
Least focused on – MOST IMPORTANT◦ Should contain enough information to answer
buyer questions about the productWho…What…When…Why…Where…How
◦ Who is this product for?◦ What is this product?◦ When do they need or use this product?◦ Why do they need this product?◦ Where do they use this product?◦ How do they use this product?
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Name – Blue Windbreaker Jacket
Description – Made specifically for frogs (who), our Blue Windbreaker Jacket (what) is made of 100% poly micro poplin. Not only will this jacket keep you warm on cold nights (when) on your lily-pad (where), it is also water-repellent and wind-resistant (how). Makes a great gift too! (why)
Questions? [email protected] www.1choice4yourstore.com
It will not help you It will get you banned Short term results Think long term Write naturally
Create a Persona
Frame Picture
Talk and Record
Transcribe
Featured Product◦ Left Side◦ Right Side
Add New Products Blogs
◦ What do you write?◦ Who do you use?
Wordpress Blogger
Feed Burner
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Time Meta Title Meta Keywords Meta Descriptions Links File Size Coding and Design Javascripting Flash http://www.webconfs.com/15-minute-seo.php
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Write for your customers NOT search engines Focus on ONE page and ONE page only Use the cache in your research Research keywords and work backwards Watch your references Keep a SEO Journal next to your computer
◦ Date◦ Search Engine◦ Keyword Phrase◦ Rank◦ Actions
Do not give up!
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12-19 Google#1 Yahoo Store
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Question and Answers Links to Yahoo Help Information on promotional tools Resources available for education
Have Questions? Call us 888-312-7839
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