secrets to getting your next job using social media
Post on 21-Oct-2014
2.368 views
DESCRIPTION
Building a successful personal brand is easier than you think. Learn how to leverage Social Media to exponentially grow your personal brand to secure that job or to get more business. In this tight economy you need to outsmart your competition and stand out. In this session, you will learn inside tips and tricks for using the right social media strategy to help grow your personal network, and make you a more efficient, collaborative and effective career builder.TRANSCRIPT
Busting the Social Media Myth
“Outsmart your competition”
Who are these people?
Mark Zuckerberg Biz Stone Reid Hoffman
The Current Environment
1.5 million college graduates this year Job growth rate is at a six year low, at 1.3% Avg. 3.3 job seekers per each job 20% of HR do background checks using
social networks
Sounds Scary?It doesn’t have to be...
What is Social Media?
Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Social Media allows people to Connect, Engage & Interact
Social Media Myths
“...is for nerds and kids.” “...is hard & too expensive.” “...good advice isn’t free.” “...will replace networking.” “...is a fad.” “...isolates us from society.”
Where to begin? What tools?
Sites You Should Be On
Step 1. Create a Strong Mantra
It’s your slogan 3-4 words long Your Social Media brand Meaningful and memorable
Samples:FedEx: “Peace of mind”Nike: “Authentic Athletic Performance”Mary Kay “Enriching women’s lives”
The 5 Golden Rules of Social Media Engagement
1) Approach people politely
2) Add value to the conversation
3) Proactive involvement
4) Stick to your interests
5) Establish trust & confidence before you start selling
Keep it casual Demographic data Cheap local ads Business Pages/Groups Mobile Reach Listen instead of selling Transparency6.1% increase in sales
Facebook Success Stories
Faceb
ook
YouTub
e0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Obama
McCain
Open 24-7 Specific Groups Job Search Best Answers Recommendations Add Content Custom Links
Twitter – is an odd phenomena
Lessons Learned...
Create a custom background and write a killer bio. Screen people carefully. Don’t brag too much. Connect with the right people. Don’t auto respond. Give away stellar value Track your links via “short urls.” Don’t Tweet for the sake of Tweeting
Twitter Success Story
Dell’s Approach
- 473,727 Followers - 17 Twitter feeds- Exclusive discount offers- Great customer support
Results: $1 million
YouTube – Broadcast Yourself
Online Video Resume Keep it short Show your mantra Why you’re the best Testimonials Don’t rush to upload Be creative or go home
Tricks to YouTube Success
Social Media for Veterinarians
Create a Mantra Listen and Join Help people with their pets Write a book, blog, tweets Connect to peers Ask people for help Signature
So What’s In It For You?
Free advertising. You’re in control of your brand. You decide your own path. Stay connected. Get more business. Have fun. Be an industry leader.
4 weeks ago: 54,399,660 views
Contact Details:www.ReallyHotIdeas.com
Download slides on:http://www.slideshare.net/chrisbjorklund