Jamie Pudsey Secret Seven” Competition Brief Responsive OUGD503 01/05

Secret 7” is a brief The organisation take tracks from seven of the best known bands and artists around. They ask creatives from around the world to submit graphic artwork for 7 Inch record sleeves. 700 sleeves will be exhibited Downstairs At Mother in London on April 12th & 13th, then

on Record Store Day - 19th - you can get your hands on one, or more, for £45 apiece. The theme of the competition is you don’t know who created the sleeve, or even which song it’s for until you have parted with your cash.

The Brief

Jamie Pudsey Secret Seven” Competition Brief Responsive OUGD503 02/05

The concept is a very literal and the approach I took was a very aesthetically conscious approach. I restricted my self to using just Photoshop which forced to me to learn far more about the software and I am far more aware of the different techniques and tutorials available to me now. From looking at the winning entries this year I have realised that entries with interesting and well written concept usually wins the competition and this is something that this entry lacked.

“For this record I wanted to reflect the dark, gloomy aesthetic of the music video for this track literally.”

Lorde Team

Jamie Pudsey Secret Seven” Competition Brief Responsive OUGD503 03/05

As massive Attack are a very considered band I thought it would be best to work more conceptually but I went for a very abstract approach, using only a few various colours with some textures and effects inspired by abstract art.

“Not winning this brief taught me to come up with a concept that other people can relate to rather than an abstraction.”

Massive Attack Karmacoma

Jamie Pudsey Secret Seven” Competition Brief Responsive OUGD503 04/05

I was sure this should have be a winning entry as it was a simple idea, with a stripped down aesthetic which something that Secret Seven” judges seem to go for but it was not to be. I am still glad I took part in this competition though.

“I wanted to really reflect a modernised view of glam rock era that Marc Bolan was apart of. Using a stripped down colour palette and I made the artwork. ”

Marc Bolan Get It On

Jamie Pudsey Secret Seven” Competition Brief Responsive OUGD503 05/05

As the name of the song or artists cannot be displayed on the record cover I though it would be interesting to try take Roxy Music’s infamous album cover for this record and turn into something that was a lot more difficult to recognise. Looking at Pixelized art gave me the inspiration for the idea and challenged me as I had no idea how this art was made. I found a solution in the effects tool of Photoshop.

“I learned another image making technique in Photoshop by using the pixelate effect and then made this into a vector image in Illustrator.”

Roxy Music Virginia Plain