THE SECOND CHANCE GROUP

Building education bridges for students and colleges

Your higher education partners

The problemEnrollmentCurriculumStaffReputation

Solution

Second Chance group will partner with NGS to: Market & Recruit Enroll Students Revise & update curriculum Vet & hire faculty Develop courses in LMS Develop online & hybrid courses Site supervision

Market & Recruit

SCG will develop a marketing plan for the MSM program

SCG will market & recruit students for the MSM program

SCG group will fill two student cohort groups of 20 students each

I.P.E.D.© MarketingIntegrated marketing

Permission marketingEngagement marketingDrip™ marketing

Drip© MarketingTimed, planned, targeted follow up campaign

Enrollment

SCG will work with NGS and students to enroll in the MSM program

SCG will assist cohort students to gather, complete and submit qualified applications to the MSM program

Program Development

SCG will conduct an academic review of all the course and curriculum in the MSM program

SCG will update and revise courses to rigorous academic standards that will satisfy NEASC, best practices for online education, and business requirements for hiring MSM graduates

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Vet & Place Faculty

SCG will recruit, experienced, qualified adjunct faculty to teach in the MSM program

SCG will vet the faculty and submit for NGS approval

Learning Management System

SCG will develop course support using an open source LMS

The LMS will provide faculty & students with an online resource to enhance delivery of instruction and the learning for the students

Hybrid & Online Course

SCG will develop hybrid and online courses

The hybrid and online courses will be rigorous and maintain the quality of student learning

Hybrid and online courses will assist students completing their degree and extend the reach of NGS

BSU Grad School Enrollments

Before we started marketing & recruiting:929 Fall 2007While at BSU, our marketing & recruiting plan enrollment success:1,790 Spring 20081,713 Fall20081,870 Spring 20091,877 Fall 2009 2,021 Spring 2010

Site Supervision

SCG will provide site supervision to assist students with courses and registration

SCG will work with NGS to locate and attain facilities for remote classrooms

The Partnership

Recruit 2 cohorts groups of 20 each

Adjust tuition to work for military and business tuition reimbursement programs

$16,500 tuition for 12 course/36 credits/MSM in QM

$660,000 Revenue from 1st cohort groups

A 60/40 revenue sharing agreement

Steps To Success

                                  

 

 

Wheel Of Success