SEO & Social Media

“Is SEO Dead?”

What Do Search Engines Want?

RELEVANCY: They want to return quality content/sites that are most relevant to the searchers query.

• Content – theme/topic, page text, coding, navigation,

freshness• Site Performance – does it load quickly? Can spiders

“crawl” the site• Site Authority – Do other sites link to it? It is being

discussed in Social circles?• User Data – do visitors stay long? How many pages do

they visit? Do they return?• Site History – has the domain been active long? Is it

“clean”?• DIGITAL FOOTPRINT

SEO Building Blocks

Great Content = Link Bait

SEO & Social Cycle

Social Search

Google Analytics: Referral Reports

Summary: Social Signals & SEO

• Social Shares – similar to links; Links from others to Twitter, Google+ Facebook fan pages, etc. tell Google what sites are credible/provide keyword insight

• Quality of followers, friends, etc. is more important than quantity

• Social Reputation – gain references and shares from reputable social accounts

• Encourage social sharing – each piece of content shared publicly increases the authority of your domain, driving traffic and credibility

• Social assets help gain additional real estate in search listings

• Links from your Twitter account can signal to Google new content on your site

Search Smart Marketingwww.isearchsmart.com

400 Columbus Avenue Valhalla, NY 10595

914.432.3083

243 Tresser Blvd.Stamford, CT 06901

914.883.1506

• Started Internet Career in 1994

• The Journal News• Online Marketing Director, 1996 – 2000• Launched first web sites

• Wahlstrom Group, Stamford 2000 - 2006• IPG Company▫ VP, Managing Director Interactive Media

• Search Smart Marketing• Launched 2006

• Adjunct Professor, Fordham University