Search Metrics for Startups

Vanessa FoxFounderNineByBlue.com

Search is mission critical

30%87

%

What really matters?

Accessibility

Discoverability

Conversion

Search Accessibility:Can search engines find and access your pages

Search Discoverability:Can searchers find your pages?

Search Discoverability

For what you want to be found for

skate shoes bmx shoes

Google 122 89

Yahoo 18 131

Live Search 13 29

Search Conversion:Do searchers click on your results and stay on your

site?

Measuring Search

Accessibility Measurement

How well is the site indexed?

Are site errors decreasing?Is linking improving over time?

Discoverability Measurement

Does site rank for company/domain name?Does site rank for desired keywords?

What percentage of traffic is from search? What percentage of traffic is from non-branded queries?

Example: Arbor Snowboards

arbor snowboards snowboard

Google 1 49 500+

Yahoo 1 80 500+

Live Search 3 128 500+

Example: Search Engine Land

Search Conversion Measurement

Bounce rateAverage time on sitePages per visit

What content are external sites linking to the most? What is conversion rate of key terms? What queries aren’t getting clicks?

Example:vanessafoxnude.com

Make Sure It’s the Right Traffic

What really matters

Accessibility How well is the site indexed?Are site errors decreasing?Is linking improving?

Discoverability Does the site rank for brand name?Does the site rank for non-branded?

Conversion ConversionsBounce rateTime on sitePages

Questions

Let’s look at your site

Thank you

• Ninebyblue.com• Janeandrobot.com• Searchdeveloperday.com