Search Engine Optimisation – Link Building with PDF Documents

Written anything good lately?

When people think of link building they think of Facebook, LinkedIn, Twitter and other social networks. They consider link exchanges, forum profiles etc. Some good methods, some poor and ill-advised.

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People often consider article writing and guest posts to benefit from the link juice.

Though many people rarely think about PDF documents. For many they purely represent a means for a wider audience to be able to view a document or presentation.

Yet Google does pay attention to the links within a PDF document, enabling a clever writer to benefit from the link juice that flows.

So this article is all about link building with PDFs – providing you with useful tips if you decide to dip your toe into the PDF waters.

Tip 1 – Avoid duplicate content.

Duplicate content even if one article is a web page or post, and another a PDF, is duplicate content all the same and you probably should avoid.

Tip 2 – Produce quality copy.

Web page or PDF document, treat both with the same attention and don’t just produce any old nonsense for a PDF document.

Remember not only are you trying to benefit from the link or two flowing back to your website, but you also should expect people to read the document, and not just search engines to analyse, so best not discourage potential traffic.

Tip 3 – Don’t use too many links.

If possible only use one or two links as you don’t wish to water down the link juice value of the link(s).

So perhaps one at the top and another at the bottom will suffice.

Make sure any link using researched keywords in the link anchor text.

Tip 4 – Spread your PDFs.

If you publish on scribd one day, then publish on docstoc another day, and a third the next and so on.

Don’t just focus on publishing to one or two websites time and time again, but spread your link building activity.

Tip 5 – Make sure your website is being updated regularly.

If you don’t use a consistent and varied SEO strategy you could negatively impact your search engine placement.

So make sure your website steadily grows, whilst running an external SEO campaign is the best way forward.

Conclusion

There are many ways to build back links for your website. However note that some back linking activities can have a negative impact, especially if overused.

If you don’t have the time to run a SEO campaign, then by all means outsource, but remember many so called SEO experts might quickly perform search engine optimisation for you, but it could hurt your website and thus your business.

So naturally we are going to recommend you use our firm for your search engine optimisation and not other firms.

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engine optimisation service?

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