Money Mind Mapp

Page 17

Sean V. Bradley, CSP

Sean V. Bradley • Automotive Sales professional (1999)– 30 (33) Car Guy (Weisleder Mazda)– 110 Internet Sales (Pine Belt Automotive 2001-03)– 95-100 Units per month at a single point Nissan

Dealership (Cherry Hill Nissan 2003-04• 5 Years on the front lines• CEO of Dealer Synergy• Trained 10,000+ Automotive Sales Professionals

Sean V. Bradley• Trained over 900+ dealership

• Co-Creator with wife, Karen Bradley, on #IS20G• FranklinCovey Certified Trainer

• NSA CSP• Pioneer of Video SEO• Author of Googleopoly

• Entrepreneur (own 9 companies, 2 are in the Multi-Million Dollar category

Where I came from• First Generation in this country• Projects in NY• Poor• Psychotic childhood• Boys home for 3 years• Got into trouble as a kid• Only 1 year of College• Divorced; left my wife and 10 month old baby• Bad Credit• No money, and no one to help me

Mind Set Vs. Skill Set

• YOU are NOT a Victim• I am not a victim

• We are in control of what happens to us• The Secret

Mind Set

"I'VE MISSED MORE THAN 9000 SHOTS IN MY CAREER. I'VE LOST ALMOST 300 GAMES. 26 TIMES, I'VE BEEN TRUSTED TO TAKE THE GAME WINNING SHOT AND MISSED. I'VE FAILED OVER AND OVER AND OVER AGAIN IN MY LIFE...

...AND THIS IS WHY I SUCCEED"

- Michael Jordan

Why don't people lift weights?

Because They're Heavy

....It takes a long time to be an overnight success

Dealer Synergy Success Stories

Bill Dube Hyundai

Peruzzi Toyota

Rob Stewart

SKILL SET

How to Actually Make Money… In Car Sales

Just Follow the Money Map, It’s All About the Numbers

ProblemYou’re selling cars, but still not making money…

Dealership Averages

17,500+ 10 $350-

$4009.6

Franchised Dealerships

Average Units

Sold per Month

Average Commission

per Car

Average Salespeople

per Dealership

Sales Professional Averages

Avg. Commission per Car

Avg. Units

Sold per Month

Monthly

Weekly Hourly Yearly

$350 9.6 $3,360 $781 $15.60 $40,320

$400 9.6 $3,840 $893 $17.80 $46,080

This doesn’t include time spent out of the Dealership Networking, Prospecting, Making Phone Calls, Etc.

40k A Year… Not Bad Right?

So Why Is This A

Reality?Nobody Ever Showed You How To Make

Money…

The First Steps…You Need To Know Your #’s

Expense #’s Tax Rates

#’s ACPC #’s

NEEDS

In Two Categories

Fixed

• Rent• Car• Etc.

Situational

•Child Support• Medical

Expenses

• Etc.

Living

• Food• Leisure• Etc.

Incidentals

• Gas• Tolls• Etc.

Investments

• Stocks• 401K• Etc.

Expenses

WANTS

Using #’s

Fixed

$3,000

Situational

$1,000

Living

$1,000

Incidentals

$1,000

Investments

$2,000

Example Expenses

$8,000

$4,000 $12,000

Tax Expense

Figuring Out Your ACPCSecond Step

Average Commission Per Copy

Spiffs Spins Bonus Commission Salary $400

Find out what your dealerships average ACPC is!

What’s the Highest? What’s the Lowest? Where Do You fall?

AUTOTIP!

$400 ACPC $520 ACPC$300 ACPC

Average

ACPC

Cars

to b

e So

ld

Expe

nses $8,000

Tax

Rate $4,00

0

ACPC $400

Final StepNumber Crunching

Expe

nses $12,000

How do you sell that many cars, and in turn make more money? The Money Map!

Take Responsibility For

Your Numbers

Accountability Graphic

But What if You’re Not a Sales Person?

What If you’re a…. Internet Coordinator BDC Rep Appointment Setter

@SeanVBradley 267.319.6776

Pay Plan Recommendations

SalaryPer Week

$400

Appointment

$1

Show

$15

Sale

$25

@SeanVBradley 267.319.6776

How Much Do You Want To Make?

$2,500?$3,000?

IRS Wants $500 per Month

How Do You Get There?

Pay Plan Recommendations