sean o\'leary slide deck (ektron)
DESCRIPTION
TRANSCRIPT
Connect Content to Revenue™
Becoming a Revenue Centric Company
Sean O’LearyRegional Sales Manager
About Ektron
￭ Web Content Management Pioneer
￭ Founded in 1998
￭ Headquarters in Nashua, NH
￭ - Worldwide Offices in Denver, Chicago, Austin, and San Francisco, Sydney, Brussels, & London
￭ 270+ Employees
￭ Over 3,500 customers and 12,000 running on Ektron including The Home Depot, Kodak, Microsoft, and NASDAQ
Ektron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue
MissionEmpower Marketers to Connect Content to Revenue
Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise
Create vibrant social communities for employees and customers.
Deliver a seamless, social, cross-channel shopping experience
Empower marketers to create contextually relevant customer experiences
q
March 2011 “Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience”
Measurable activity with quantifiable impact on revenue
Key Value Points
■Extend, not replace existing marketing investments
■Connect cross-channel customer behavior to web and mobile
■Shorten sales cycles and improve lead quality
■Become data-driven by connecting real-time web analytics data to content management processes
Introducing Ektron Digital Experience Hub 1.0:
Management of DXH residesin Ektron Work Area
(Storing / Passing Credentials)
Send Ektron Form Datato DXH Partners
Target Content based on attributes from DXH Partner
He likes TVs, BIG TVs
CUSTOM
Services Partner
10% Off on TVs
As a result, the key to selecting solutions is understanding the vendor's long-term vision.
Be wary of vendors that promise a big-bang solution; they are more interested in selling you all the components of their "suites" than they are in helping you leverage what you already own.
August 10, 2011Harnessing The Convergence Of Customer Experience Management Solutions
Questions? Thoughts?
Sean O’Leary720-932-8068
Twitter: @Creativeriders