SEAFOOD SAVERSSEAFOOD SAVERS

By Margareth MeutiaWWF-Indonesia Marine Communications

BACKGROUND

“Bad Practices”

Group“Good

Practices” Group

WWF in the past

Other NGOs

Competition for marine resources

WWF NOW

WWF Value: INSPIRING

Source: www.greenpeace.org

Exposing good practices as oppose to fighting bad practices

OBJECTIVES OF SEAFOOD SAVERS

1. To be a coordinating institution of corporate which possess good initiatives to achieve sustainable fisheries.

2. To provide assistance to corporate aspire to achieving MSC/ASC certification.

3. As a facilitating institution to socialize issues of sustainable fisheries

ASC

OBJECTIVES OF SEAFOOD SAVERS

4. To be a place of encounter between producers and buyers of sustainable seafood products

5. To facilitate information exchange among corporate members regarding sustainability issues

MEMBERS• Producers/Suppliers:

Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon)

• Retailers/Buyers:

any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers

• Financial Institution:

any institutions funding or making investment in business of marine resources.

ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011

STAGES OF IMPLEMENTATION

MoU (minimum requirement)

NO

What WWF will bring to the partnership

1. Technical and Strategic Capacity towards MSC & ASC

2. Communications capacity joint campaign

3. Advocacy & Lobbying Network national policy

ASC

REGIONAL PLATFORM

• Participating countries: Indonesia, Singapore, the Philippines, Hongkong

• Big Win: At the CTI Business Summit II, launch of Regional Seafood Savers Platform whose Partners from across the seafood market chain champion sustainable fisheries in the Coral Triangle.

INITIAL INDONESIA’S CORPORATE MEETING

SUPERINDO

INDONESIAN CANDIDATES

COMPANY LoI Due D. Id MoU Conditioning Evaluation & Planning

Agreement Rehab & Evaluation

Pulau Mas Bali Seafood International

Sea Delight Mustika Minanusa Aurora

Panca Mitra Multi Perdana

Ranch Market

ANOVA

PROGRESS OF COMPANIES

PROMOTION TRIAL WITH RANCH MARKET

IDENTIFICATION PROCESS

One cooperation- three contracts

1. Licence Agreement:Panda Development Fund (logo use etc.)Fee: X00.000 €

2. Sponsoring Agreement: Fee: X00.000€

3. Contract for Consultation: Fee: to cover one staff and additional consultants (e.g. for seafood assessments)

EDEKA cooperationEDEKA cooperation

Analysis of the seafood portfolioAnalysis of the seafood portfolio

2012: 100% sustainable 2012: 100% sustainable sourcing for all sourcing for all

seafood productsseafood products

Political ActivitesPolitical Activites

Moving seafood portfolio towards greenMoving seafood portfolio towards green

Communication to customersCommunication to customers

Guidelines for Seafood SourcingGuidelines for Seafood Sourcing

Internal communicationInternal communication

TraceabilityTraceability

EDEKA cooperationEDEKA cooperation

Working along the supply chain to improve fisheriesWorking along the supply chain to improve fisheries

terima kasih..