Innovation Through Understanding®

Scrum Alliance Strategy GamesProject Report

Prepared by Luke Hohmann

CEO, Enthiosys, Inc.

Agenda

• Project overview and goals• Process• Team structure• Results

– Prune the Product Tree Ideas– Shaping results– Buy a Feature Prioritized Results

• Next steps

Project Goals

• Solicit fresh ideas for how the Scrum Alliance can better serve its members through new and/or improved services.

• Collaboratively prioritize these ideas so that the Scrum Alliance Board and staff team can develop a near-term action plan and longer term vision.

Ideas to Action Process

Prune the Product Tree to collaboratively generate ideas.

Shaping ideas into potential projects.

Buy a Feature parties to collaboratively prioritize projects.

Ideation Shaping Prioritizing

Team Structure

Luke Hohmann

César Idrovo

Mary Hausladen

Tobias Mayer

Lowell Lindstrom

Derek Wade

Design Team Facilitation Team

Jason Tanner

Luke Hohmann

Project Design and Participants

The design team choose an initial design and test it.

ALL CSTs were invited to facilitated games to identify new concepts.

We organized concepts into five main work areas and created potential projects based on CST feedback.

We invited CSTs to participate in facilitated games.

We invited the entire SA to participate in unfacilitated games.

Ideation Shaping Prioritizing

Preparing the Tree: Layers & Regions

Certifications

Reach of Scrum

PersonalBenefits

OtherGrowth

Opportunities

Web Site Communities

2010

2011+

2010

2011+2011+

Layer: When?Layer: Theme?

Results

• 5 Games• 35 participants • 100 potential apples• 81 unique apples• Each game ~1 hour

Sample Ideas

Item Name Item Description Time? Theme?

Collaborate with other compatible organizations.

Agile Alliance/ APLN / PMI / and others. How can we increase the successful adoption of Scrum and other Agile practices? 2010

Other Growth Opportunities

Business Mgmt of CST/CSC Growth

How is the SA managing, if at all, the number of CSTs and CSCs against market demand? 2010 Reach of Scrum

Consistent message from SA on CSM exam

We need a consistent message from the SA on the CSM exam. There is still "churn" going on 2010 Certifications

Emphasize CSPWe want the SA to continue to emphasize CSPs. 2010 Certifications

Fiscal TransparencyEasy way to view and comment on the use of SA monies. 2010 Personal Benefits

PMI connection

Continue to expand the Scum connection to PMI. Formalize relationship between SA and PMI 2010 Reach of Scrum

Regular input from members Essentially don't make this a one-off 2010

Other Growth Opportunities

Converting Ideas into Projects

Categorize Each Idea

Create Project

Describe Features,Benefits and

Price

Idea CategoriesBoard: Policy choices for the board. Ex: Improve fiscal transparency.

Certifications: Ideas and often questions about certifications.

Operations: Ways to improve Scrum Alliance operations.

Relationships: Ideas that concern the relationship of the SA to other organizations.

Web Site: Ideas to improve the web site. Most just added to current web site backlog.

Example of Processed Items

Category Item NameIncluded in This

Buy a Feature Project Why Not Included?

Relationships

Collaborate with other compatible organizations.

Agile Community Relations

CertificationsBusiness Mgmt of CST/CSC Growth

CST Standards and Assessments

CertificationsConsistent message from SA on CSM exam

This a current project. The Board will provide updates.

Certifications Emphasize CSPScrum Practitioner Content

Board Policy Fiscal Transparency

The Board is already exploring ways to improve fiscal transparency.

Relationships PMI connectionAgile Community Relations

Board PolicyRegular input from members

The Board will evaluate this project and determine how to continue to gather SA member feedback.

Buy a Feature Project List

Item NamePric

e Item NamePrice

CSC Marketing 609 Scrum in Schools 923

Ethics Guidelines 556Scrum in Higher Education 923

Local Scrum Community Relations 996

Scrum Practitioner Content 539

Scrum Alliance Newsletter 140CST Standards and Assessments 1714

Agile Community Relations 993Certified Scrum Organization 943

Scrum Definition 910 Scrum Localization 210

Scrum Innovation Catcher 294Service Provider Directory 506Full project descriptions, including features

and benefits, are available upon request.

Buy a Feature ResultsItem SA Member CST TotalScrum Practitioner Content 17 4 21Scrum Innovation Catcher 16 2 18Local Scrum Community Relations 14 2 16Scrum Alliance Newsletter 14 1 15Scrum in Higher Education 8 2 10Scrum Localization 8 1 9Scrum Definition 7 2 9Agile Community Relations 3 1 4Ethics Guidelines 3 3CST Standards and Assessments 1 2 3CSC Marketing 3 3Service Provider Directory 2 2Scrum in Schools 1 1Certified Scrum Organization 1 1

Broad agreementbetween SA Members and CSTs

Less agreement between SA Members and CSTs

• 4 facilitated games, 17 CSTs• 19 unfacilitated games, 133 members• 3,667 unique chats

• 63 members stranded in 7 lobbies

Qualitative Feedback

• Chat logs provided significant and critical insight into the motivations behind purchases

• Suggestions to improve, extend, constrain, and even stop work on items

• Purchase patterns and chat logs do reflect natural differences between CSTs and other members of the Scrum Alliance

Next Steps

Mar 2010 The Scrum Alliance Board will review the results along with additional ideas to guide decisions on future projects.

Apr 2010 Choices will be communicated via multiple channels, including the web site and official emails.

Rest of 2010 Progress and status reports will be shared with SA members.

Thank You

• The research team would like to thank:– The Scrum Alliance Board for sponsoring this

research– Members of the community who participated in

calibration and trial games– All CST and Scrum Alliance members

• The Scrum Alliance looks forward to the ongoing conversations