screenlens - people tracking with quividi

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  • SCREENlens with Quividi

    (ENGLISH)

    V04, 12.09.2016

    1

  • SCREENlens Intelligent people tracking from pilot Screentime.

    pilot Screentime 2

  • SCREENlens Smart people and face tracking.

    People tracking is the future of in-store marketing

    By analyzing demographic values it helps to increase the

    effectiveness of Point-of-Sale and Point-of-Interest communication.

    Customers receive reports on customer behavior, customer flow and

    customer frequency by counting people and faces - increasing

    profitability and flexibility when it comes to delivering digital content.

    Develop smart real-time and scheduled playlist optimization

    strategies for the first time.

    Privacy is our highest priority.

    We don't store video of photographic data just anonymos

    demographic attributes.

    pilot Screentime 3

  • Our software partner: Quividi.

    Founded 2006

    Founded in Paris, France

    Opened Silicon Valley subsidiary in March 2014

    Privately funded

    A worldwide reach

    450+ customers

    50+ countries

    8+ Billion faces analyzed

    pilot Screentime 4

  • With many satisfied customers.

    pilot Screentime 5

  • We only collect and analyze "demographic attributes".

    pilot Screentime 6

    Age

    Gender

    Calculated 50% the age of

    +/- 2.5 years exactly.

    90% to +/- 5 years.

    Number of people in

    total

  • Both counting and engagement can be accurately measured.

    pilot Screentime 7

    Watching

    Contact (OTS)

    Watching

    Contact (OTS)

  • Measure and analyse

    The number of visitors per store.

    Which target group goes where within a store.

    Female or male behaviour.

    The age group of your consumers.

    Which screen or product reaches the most customers.

    How long do customers stay in an area.

    Which target group looks at the screen the longest.

    Which time and day parts of a digital signage playlist have the largest number of visitors.

    Etc

    pilot Screentime 8

  • Clearly structured online reports.

    pilot Screentime 9

  • Reporting: How many people watched your content.

    pilot Screentime 10

    How many contacts

    did you have

    How many contacts

    watched your content

    Conversion of contacts to

    watchers

    Actual attention of

    people watching

    your content in %

    Total people that where there

    versus those that watched

  • Reporting: How long did people watch your content.

    pilot Screentime 11

    How long customers

    where in the area

    How long customers

    watched your content

    Conversion of attention

    time divided by dwell time

    Duration of time of people

    who could have watched

    your content in %

    Total time of the people who

    where there versus total time of

    people who watched

  • The SCREENlens complete solution.

    pilot Screentime 12

    Advertising is delivered depending on

    the viewer in real time.

    Real time delivery of advertising.

    A

    B

    A B

  • Why Quividi? For DOOH In Malls In Machines (kiosk,

    vending, ATM )

    For Retailers For Brands

    Wh

    y?

    Raise CPM

    Optimize placement &

    playlist

    Prove advertisers get

    bang for bucks

    Come up with new biz

    models

    Monetize airtime on

    screens

    Engage customers with

    memorable digital

    experiences

    Understand trends &

    behaviors

    Trigger interest-based

    content

    Deliver insights on who

    buys what

    Understand how

    shoppers move inside a

    store and where they look

    Benchmark locations and

    assess engagement with

    key fixtures

    Compute engagement

    funnel

    Truly understand how

    shoppers buy in the last 3

    feet to purchase

    Benchmark locations and

    reallocate trade marketing

    budgets

    Wh

    ere

    ?

    Already deployed within

    200 DOOH Networks

    (Amscreen,

    ClearChannel, Grandi

    Stazioni )

    Already deployed within

    2,000 screen totems,

    across 10 malls

    (Westfield, Oxford

    Properties, Cadillac

    Fairview, Val Morgan,

    Ooh Media, etc.)

    VidiCube Expert used

    by Harrods & others to

    qualify key locations

    Adopted by leading

    manufacturers, in

    particular when a second

    screen is involved

    Many banks and telco

    boutiques measuring their

    new branches of the

    future

    Luxury stores for their key

    points of interest

    12 FMCG brands using it in

    Europe

    More and more POP

    companies integrating

    measurement inside their

    programs

    Ho

    w?

    Integration with CMS,

    under Win / Linux,

    running on same video

    player.

    Automated audience

    reports per campaign

    Integration with CMS,

    under Win / Linux,

    running on same video

    player

    Analysis often

    combined with

    cellphone tracking

    insights

    Integration with CMS and

    payment system

    Predefined scenarios

    depending on gender,

    age, position, mood

    Audience per product

    reports

    VidiCubes dispatched in

    the store at eye level or

    on ceiling (or IP cameras

    processed on a server in

    back-office)

    A/B testing on new

    projects

    Combine with sales data

    and other 3rd party info

    (wifi, beacon)

    Integration of VidiCube Nano

    into product display at

    factory

    Combine sales data and

    other 3rd party

    pilot Screentime 13

  • Innovative developments (2015-2016).

    All future

    advertising ATM

    screens in the

    USA equipped with

    Quividi

    20 000 China

    Post - street

    kiosks to come

    with Quividi

    audience

    measurement

    Harrods Media

    generating

    customer insights

    Breakthrough

    worldwide research

    program to assess

    the way Nutella is

    bought

    Extending into

    multiple malls and

    cinema lobbies in

    Canada

    Deployments across

    Pattison Canadian

    networks

    pilot Screentime 16

    https://vimeo.com/135850348https://vimeo.com/135850348

  • Cases.

    pilot Screentime 17

    Link

    Link Link

    Link

    https://vimeo.com/135850348https://vimeo.com/88783300https://youtu.be/Mn9lMngMTpQhttps://www.youtube.com/watch?v=Mn9lMngMTpQhttps://youtu.be/BHnpSGdIGAIhttps://www.youtube.com/watch?v=BHnpSGdIGAIhttps://youtu.be/Mn9lMngMTpQhttps://youtu.be/Mn9lMngMTpQhttps://vimeo.com/88783300https://vimeo.com/88783300https://vimeo.com/135850348https://vimeo.com/135850348https://youtu.be/BHnpSGdIGAIhttps://youtu.be/BHnpSGdIGAI

  • Contact.

    pilot Screentime GmbH

    Neu Rabenstrae 12

    20354 Hamburg

    Germany

    Damian Rodgett

    Managing Director

    Tel: 040 30 37 66 17

    Fax: 040 30 37 66 99

    Mobile: +49 (0) 172 4397029

    Email: d.rodgett@pilot-screentime.de

    Web: www.pilot-screentime.de

    pilot Screentime 26

    http://www.pilot.de/

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