scott lind: moving faster with smaller steps: lean experience design within a large organization

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IN A LARGE ORGANIZATION LEAN EXPERIENCE DESIGN WITH SMALLER STEPS MOVING FASTER SCOTT LIND [email protected]

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Page 1: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

IN A

LARGE ORGANIZATION

LEAN EXPERIENCE DESIGN

WITH

SMALLER STEPS

MOVING FASTER

SCOTT LIND [email protected]

Page 2: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

HELLO

Page 3: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

Page 4: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

DEFINE LAUNCHBUILD

DEVELOPMENT APPROACH

Page 5: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

?!

Page 6: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

PITCH A SOLUTION

Page 7: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

INCORPORATE FEEDBACK

Page 8: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

REACH CONSENSUS

Page 9: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

DEVELOP THE SOLUTION

Page 10: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

CELEBRATE!

Page 11: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

THERE’S NOTHING WORSE THAN A SHARP IMAGE OF A FUZZY CONCEPT

ANSEL ADAMS

Page 12: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

DEFINE

TRADITIONAL APPROACH

LAUNCHBUILD

Page 13: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

BUILD

MEASURELEARN

LEAN APPROACH

Page 14: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

HELLO?

Page 15: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

OPPORTUNITY SIZING

CALLS

Page 16: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

OPPORTUNITY SIZING

CALLS

NOT RECENTLY ONLINE

Page 17: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

OPPORTUNITY SIZING

CALLS

NOT RECENTLY ONLINE

FREQUENT CALLERS

Page 18: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

Page 19: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

Page 20: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

?!

Page 21: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

thisisindexted.com

Page 22: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

✓ LIMITED CAPABILITY

✓ LIMITED AUDIENCE

✓ ESCAPE HATCH

✓ KILL SWITCH

Page 23: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

KEY LESSONS

Page 24: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

1 KNOWING VS. DOING

Page 25: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

SPEED MATTERS2

Page 26: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

RELIABLE DATA MATTERS MORE3

Page 27: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

SET MEASURABLE GOALS4

Page 28: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

MANAGE RISK5

Page 29: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

TRY DIFFERENT IDEAS6

Page 30: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

Page 31: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

THANK YOU

Scott Lind [email protected]

Page 32: Scott Lind: Moving Faster with Smaller Steps: Lean Experience Design Within a Large Organization

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