By Shane Lewis

Brief HistoryFormed by Nicholas Woodman around 2002 as a means to

capture professional quality video photography footage that truly puts the viewer in the eyes and hands of the

person performing the act. GoPro is based out of San Mateo, California

In their short time as a company, GoPro has inspired and engaged the world to “capture the moment” through

their own brand of high-definition personal cameras, often used in extreme action video photography.

Wear it. Mount it. Love it.“Capture The Moment”

GoPro’s YouTube channel is definitely their most popular platform for interaction. It has not only inspired other YouTube users to go out and film

some of their amazing experiences, but provides the public with professional footage of

adrenaline-pumping videos that they can share with others!

They also post “Videos // Photos of the Day” submitted by viewers who have captured their

own unique experience, allowing them to share it with other fans of the products.

From surfers riding through barreled waves to skydivers leaping out of airplanes to

snowboarders performing insane leaps and bounds, GoPro does it ALL.

Social Media Strategy // Standpoint

Give the viewers something they can not only be inspired by, but can strive to capture themselves within their own lives

through user-generated content. This allows the company to develop a new standpoint on their content themselves.

Usage of social media is KEY to GoPro’s success, because of their implementation of graphics such as videos and pictures

for influence on their events // stunts.

StatisticsFacebook - over 7 million+ likes, with almost 150,000+ people

talking about it.

Instagram - almost 2 million followers.

YouTube - almost 2 million subscribers with almost 50k views on

ALL videos.

Twitter - over 927,000+ followers, which is linked with all other social

media accounts, constantly tweeting about events within the

extreme sports category // other sports events & updates.

Strengths // WeaknessesSTRENGTHS

● CONTENT. CONTENT. CONTENT.(Especially user-generated content)

● A large part of the audience that is attracted to the company and it’s

products are attracted by other’s footage rather than the company’s footage itself.

(A PASSIONATE PERSPECTIVE)● Audience Interaction // Platforms for

feedback.(Customer Service)

● Very presentable & organized social media landscapes.

● Product Tutorials

WEAKNESSES

Honestly?

NONE.

Capture Your

Moment.