science as creativity, science is creativity

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The Science of Creativity. (minus all the math) Eric Schulze, PhD @SciencEric

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Science's understanding of the creative process is much more thorough than people might believe. This is the full version of of lecture on how the creative process is currently modeled and told through a series of stupid pictures.

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Page 1: Science as Creativity, Science is Creativity

The Science of Creativity. (minus all the math)

Eric Schulze, PhD @SciencEric

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be utterly fascinating

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Eric schulze, pHD Creative director & chief nerd

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what is

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Thirst Is a social experiment

That changes the way you learn.

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science of creativity

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The Science of Creativity. (minus all the math)

Eric Schulze, PhD @SciencEric

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create.

Gain a practical use for Science.

Turn complex Math into stupid pictures.

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Creativity.

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motivation to do something that has not been done before… in thought, action, or belief

And must meet some criteria of usefulness

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There is little evidence that the ‘toiling genius’ model works.

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I could give you all the sciencey terms and jargon…

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but I hate doing that.

Instead…

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Creativity is, to a very large

extent, Scientific.

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Random is not what you think it is.

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“Truth is stranger than

fiction, but it is because Fiction

is obliged to stick to

possibilities; Truth isn’t.”

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Yay nerds!

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Yay nerds!

Telling the truth is hard!

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anecdote is not science.

The plural of anecdote is not scientific evidence.

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So, I’m a scientist.

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I went from this…

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. . . to this

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. . . to this

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everyone needs to re-learn how to

learn.

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PhotoscourtesyofTonyHitchcock

Science.

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Why science?

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&%#!

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approved messaging ✔

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because science is

rigorous, reliable, & directive.

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Why would you want to engineer

a Nobel Prize-winning idea?

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Because each represents the most creative,

insightful glimpses into the natural

world.

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Does Creativity Have a Logic?

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Science is the rational investigation into the creative.

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Science = art = music = literature

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A B C 42

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This process argues that creativity is a truly random, environmental +

(epi)genetic process.

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A Z

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A Z

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This argues for a strictly logical, nearly algorithmic creative process.

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What are agreed-upon creative

traits?

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Independent Nonconformist

Unconventional Many Interests

High Openness High Boldness

Cognitive Flexibility

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psychopathology.

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idea combinations.

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How do you measure quality?

This is tough. Not gonna lie, even within science

it’s hard to agree

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10 years or 10,000 hours

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approved messaging

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15 40

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Does creativity have a logic?

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Does creativity have a logic?

Why do I care?

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terrible.

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Creativity is a stochastic, constrained behavior.

#HellYesScience

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unconstrained creativity

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constrained creativity

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Adding carefully selected restrictions increases the likelihood of creative ideas

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Independently replicating others’ results is a significant sign of

improving creativity.

(IOW Don’t be discouraged.)

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Why does [restriction]

work?

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Why does [restriction]

work?

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grouped, logical events can produce behavior that appears

devoid of logic.

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#DarwinIsTheShit

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internal vs external validity

do we want scientifically controlled studies…

or results that mirror the real world?

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internal vs external validity

“IRL” meta-analysis, playa!

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Successful Creativity is

allowing restricted chance give way to new knowledge.

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analogy formation

exposure to distant

information

exposure to serendipity

effective critical evaluation skills

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“early talent”

&

sustained productivity?

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H = cT2

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Read Voraciously & Widely

Allow Ideas to Incubate aka “Prime”

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@carylannataylor

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distribution of productivity

Price law √

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Be the person (or community) others feel compelled to tell their ideas.

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Your Creativity is Largely Community-Determined

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Experts & Creators are necessary for successful

creative communities.

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the Paris-Kim hypothesis

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10% Output determines serendipity

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57x

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hang around really smart

people.

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Know thy audience.

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Know thy audience.

this is bullshit.

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Know thy message.

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Increase the nerdery in your community.

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create the community for the ideas you want.

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create. nerds.

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thank you.

@SciencEric

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be utterly fascinating