scaling up efforts to provide more than 100 million water purification packets every year
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1. Scaling Up Efforts to Provide More than 100 Million Water Purification Packets Every Year . Greg Allgood, PhD. Rename packets to P&G Purifier of Water. Statement of P&G Support. P&G Purifier of Water. Reverse engineered current municipal treatment process - PowerPoint PPT PresentationTRANSCRIPT
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Scaling Up Efforts to Provide More than 100
Million Water Purification Packets Every Year
Greg Allgood, PhD
Statement of P&G Support• Rename packets to P&G Purifier of Water
P&G Purifier of Water
• Reverse engineered current municipal treatment process
• Small sachet to treat 10 liters of water using coagulation, flocculation and disinfection
• Uses same ingredients used in municipal water treatment– Calcium Hypochlorite as
Disinfectant– Ferric Sulfate as Coagulant
Kenyan Drinking Water Samples
Turbidity (NTU) 1850 55 37 1
Dam Spring Lake
Laboratory & Field Testing• EPA approved as
microbiological purifier • Meets WHO criteria for
protective POU 7 log bacteria 4 log viruses 3 log chlorine resistant
parasites• Reduce heavy metals
98% arsenic Randomized controlled
trials show average of 50% reduction in diarrhea
P&G Provides Packets on Not-for-Profit Basis• Not-for-profit business
conducted from P&G Sustainability
• Provide for emergency relief and for sustained efforts in developing countries
Global Reach
P&G CSDW Program Growth
0
20
40
60
80
100
120
140
160
2004 2005 2006 2007 2008 2009 2010 2011
Pack
ets
Dis
tribu
ted
(mill
ions
)
Impact to Date
• 500 million sachets distributed
• 5 billion liters of water provided
• Estimate of more than 200 million days of diarrhea averted
• More than 100 partnerships
Emergency Relief
• CDC monitored use of packets in Haiti and showed people used it correctly provided simple training was provided
• Developed trainer of trainer video and SOP
• Used for many major disasters including tsunami, earthquakes, floods, cholera outbreaks
Integration into HIV/AIDS, Nutrition, School, and WASH Programs• Clinically effective
– Absorption of ARVs and improvement in nutritional status
– Incentive to go to clinic• Cost-effective
– 40x less expensive than ARV or nutrition therapy
• Better overall outcomes– Increased school attendance
and adoption of hygiene/sanitation practices
Integration with Nutrition Programs• Malnourished children are
susceptible to opportunistic infections
• Cost effective at 40x less/day than ready to eat food
• CARE Ethiopia incorporated P&G packets into program for malnourished children and found less diarrhea and trend for reduced time on therapy
• Keep a Child Alive providing P&G packets with nutrition for PLWA
• Provided more than 30 million packets each for East & West Africa famine relief
Build Awareness to Help Address Global Water Crisis• Little awareness that diarrhea
kills more children than HIV/AIDS and malaria combined
• P&G is using our marketing expertise to raise awareness
“Save One Life Every Hour” Commitment Announced at Clinton Global Initiative• P&G CEO Bob McDonald and
President Clinton announced new goal to save one life every hour by providing 2 billion liters of clean water every year by 2020– Leverage marketing assets to
build awareness of global clean water crisis
– Build new plant in Singapore to provide capacity
– Scale-up by entering new countries and expanding current programs of integration
Awareness Raising Efforts
• Smoke Alarm with Smokey Robinson– 400 million impressions– 80 million people signed up
at Smokealarm.org• BrandSaver reached 55
Million households each year for 5 years– Next in March 2013
• Facebook: 1 Like=1Day
