scaling innovation by christopher penn
TRANSCRIPT
Scaling Innovation
Christopher Penn, SHIFT CommunicationsMarTech San FranciscoMarch 2016
Now would be a good time to take a photo with your smartphone!
Get the full transcript of this talk here:http://www.shiftcomm.com/martechsf2016
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INNOVATIONCHALLENGE
INNOVATION
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Analysis Insight Curiosity Guts
Ingredients for Innovation
Copyright © 2016, Christopher S. Penn | @cspenn | christopherspenn.com
MarTech IS Innovation
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SCALING INNOVATION
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
Analysis Insight Curiosity Guts
Ingredients for Innovation
Copyright © 2016, Christopher S. Penn | @cspenn | christopherspenn.com
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
Question
Define
Predict
Test
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Analyze
Refine
Observe
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Observe
What is the relationship between social media sharing and inbound links for SEO?
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What is the relationship between social media sharing and inbound links for SEO?
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Define
Predict
Test
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Analyze
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Observe
There is a positive correlation between social media sharing and inbound links. The more something gets shared, the more inbound links it should have. (True or false?)
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Define
Predict
Test
Collect
Analyze
Refine
Observe
Question
Define
Predict
Test
Collect
Analyze
Refine
Observe
Question
Define
Predict
Test
Collect
Analyze
Refine
Observe
Question
Define
Predict
Test
Collect
Analyze
Refine
Observe
Question
Define
Predict
Test
Collect
Analyze
Refine
Observe
Question
Define
Predict
Test
Collect
Analyze
Refine
Observe
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
TheLeadingInnovationFramework
L E A D
LEARN:Innovationdemandsrawmaterials. Feedyourmindasmuchaspossible.
EXPERIMENT:Usethescientificmethodtoidentify,test,andanalyzeinnovationpossibilities.
ADJUST:Tuneyourinnovationswithinsights,thenbetatesttheminacontrolledenvironment.
DISTRIBUTE:Gotomarketwithyourinnovations,usingprovenstrategy,tactics,execution, andmeasurement.
“Whenyoumustinnovate,beginbyLEADing.”Copyright© 2016,ChristopherS.Penn|@cspenn|leadinginnovationbook.com
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BEGIN YOUR INNOVATION JOURNEY
Analysis Insight Curiosity Guts
Ingredients for Innovation
Copyright © 2016, Christopher S. Penn | @cspenn | christopherspenn.com
Now would be a good time to take a photo with your smartphone!
Get the full transcript of this talk here:http://www.shiftcomm.com/martechsf2016
46
LEADINGINNOVATIONBOOK.COM
Get the full book here:
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