Say Hello to Your Community

• Select a new CHURCH name.

Did the Name of the Church Influence Your Decision to Attend?

• 12% • 3%

• 84%

No UncertainYes

Say Hello to Your Community

• Select a new CHURCH name.

• Develop a “First IMPRESSIONS Piece.”

Front Back

Say Hello to Your Community

• Select a new CHURCH name.

• Develop a “First IMPRESSIONS Piece.”

• Utilize a well designed YELLOW PAGE ad.

The “flag” or church name is offeredin an interesting font, but is ill placed

The “benefit” is tucked away at the end of thead--it lacks a compelling position.

The words “Independent-Fundamental”should be linked to the benefit line

Maps are always a good idea, but this oneis a little too small and needs to be strongergraphically.

The tempation to put the church’s name at thetop should be avoided. The church is the solution.The need should be listed first. Reverse type isemployed to catch the eye of the reader.

The check box list suggests action to the readerwhile clearly listing the available programs

The solution to the question posed above isplaced at the bottom of the ad--a morelogical place.

The map has been simplified and placed in a more balanced position.

Say Hello to Your Community

• Select a new CHURCH name.

• Develop a “First IMPRESSIONS Piece.”

• Utilize a well designed YELLOW PAGE ad.

• Advertise via DIRECT mail.

Front Back

Say Hello to Your Community

• Select a new CHURCH name.

• Develop a “First IMPRESSIONS Piece.”

• Utilize a well designed YELLOW PAGE ad.

• Advertise via DIRECT mail.

• Publicize in the NEWSPAPER.

Say Hello to Your Community

• Engage your community in ACTS OF KINDNESS.

• Start new MINISTRIES.

• Build an INTERNET WEB page.

• Accept prayer requests by E-MAIL.