Say hello to the new

Reps: for high-resolution screenshots, please download this deck directly from Box and send to your customer.

INTRODUCING THE NEW

LinkedIn Company Pages

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For businesses, relationships matter more than ever. Using LinkedIn Company Pages, brands can now more easily establish their presence on LinkedIn and engage audiences that matter most to their business.

Updated look-and-feel Making it much easier for you to tell your brand’s story

A dedicated admin experienceEasier editing and page management experience, including in-line editing

Measure impactRedesigned analytics dashboard makes it easier to monitor page engagement and improve performance

 will help members conveniently discover and engage with brands

New layout

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See full screenshot

Cover image

Company taglineOnce the new design goes live (in October), you can get a head start by updating your company logo, and adding a tagline and cover photo.

https://lnkd.in/bMsd8cR

 will get the same design enhancement as Company Pages

LinkedIn Showcase Pages

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Dedicated admin experience makes it easier to edit and manage the Company Page

You can now preview changes before publishing

“Updates” now has its own tab in the admin view

New in-line edit experience

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Admins will be able to toggle back and forth between the new and old admin experience

until late October

Changes made in either admin view will be reflected in both the old and the new pages

 helps admins find most important features

More intuitive navigation

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Easily toggle between viewing updates you’ve posted to your page and Direct Sponsored Content*

More options to manage your posts

* To learn more about Direct Sponsored Content, visit our LinkedIn Help Center.

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Admins can also manage their Career Pages* in the same Admin view

* LinkedIn Career Pages is a paid product. To learn more, visit our LinkedIn Help Center.

 which offer members a single gateway to learn more about a brand

Career Page* customers gain Jobs and Life tabs,

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The “Life” tab makes it easy for companies to share a preview of life at their company, including employee-written articles and photos.

The “Jobs” tab gives candidates personalized insights and job recommendations.

* LinkedIn Career Pages is a paid product. To learn more, visit our LinkedIn Help Center.

 to communicate company mission and values

Admins can customize the Life tab

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Visuals that align with the brandLinkedIn’s hero image for each targeted audience view has consistent photography style & branding.

Identify your strategySince custom modules are so flexible, think about your goals and how these custom modules can help you achieve your goals.

Balance customization with consistencyLinkedIn chose to use 2 out of the 3 custom modules to communicate company culture. They appear in every targeted audience view.

Hero image has consistent branding

Custom modules on company culture and diversity appear in every targeted view

Links to videos and blog posts re-inforce culture and values

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Admins can also curate employee content in the Life tab

Personalization at scaleMake each targeted audience view more colorful with employee photos and articles specific to each audience.

What work life is really like

Position your employees as thought leaders

Call for contentAsk employees to share their work life. LinkedIn partnered with internal communications to send emails, post articles on the company intranet, and make announcements during all-hands.

 measure impact and optimize page performance

Enhanced analytics dashboard

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Data on followers, updates, and page traffic will be exportable by custom date range

See full screenshothttps://lnkd.in/buEMb4t

As a Company Page Admin, what do I need to do?

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In October, we’ll automatically move all of your existing page content over to the new design.

In October, once we’ve upgraded your page to the new design, you may add a tagline and cover photo to your page. Also take this chance to ensure that the company logo you’ve uploaded is up-to-date and high resolution. You can upload a new logo at any time.