“saving the environment starts at home” eco-homes rebecca kuhlmann

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“Saving the Environment Starts at Home” Eco-Homes Rebecca Kuhlmann

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“Saving the Environment Starts at Home”

Eco-Homes

Rebecca Kuhlmann

Advice

• Hit two birds with one stone

Major components

• Company Background and Structure

• Market Opportunity

• Marketing Strategy

• Financial

Company Background and Structure

•Structure•Location•Management

Structure

• Home-checks

• Initial fee of $17

• Eco-Homes goes to destination

• House is surveyed for energy imperfections

• Review to customer

Structure

• Two choices:– Fix-it-yourself– Second appointment with Eco-Homes

• Second appointment requirements:– $10/hour + materials used

Structure

• Materials for sale ($ for 3)– Fluorescent compact bulbs-$24– Weather stripping-$19– Motion detector lighting systems-$45– Low-flow shower head-$42– Caulking-$18– Transparent film-$75– Insulted water heater jacket-$70 (per item)– Occupancy sensors-$60 (per item)– Door Sweep-$14

Structure

• Workshops– $10– Covers basic tips and larger products on sale

Location

• Outside of city limits

• No zoning permit

Management

• Manager and employee– Rebecca Kuhlmann

• Qualifications:– Multiple science courses– Business management

classes– Safety procedures w/

OSHA– If not qualified, hire

professional contractor

Market Opportunity

•Market

•Competition

Market

• Targeted structures:– Homes– Businesses– Schools

Market

http://www.city-data.com/housing/houses-Tekamah-Nebraska.html

Houses: 5,045 (4,630 occupied)Schools-10+Businesses-300+

Market

• Expected to grown due to…– Migration of population– Economy– Earth awareness

Marketing Strategy

•Minimal Competition

•Products and Services

•Promotion

Competition

• Minimal in area• Anticipation of competition within 5 years• Current competition: www.ase.com and Goldenrod Hills• www.ase.com

– Strengths• Free

– Weaknesses• Room for Error• Difficult to pin-point mistake• Uncomfortable entering info.• No immediate fixes• Not well known

Competition

• Goldenrod Hills– Strengths

• Free

– Weaknesses• Meet requirements

– Certain low income– No previous weatherization– Disabilities– Race– Age

Products and Services

Products are…– Excellent in quality– Personally inspected

Services are…– Informative– Thorough

Promotion

• Newspapers

• Fliers

• Sponsorship

• Online web site– www.tekamah.esu2.org/ecohomes/index.htm

• Work with the UNL Extension Office

• Tax incentives

Promotion

• Expenses– $500 limit

• Expenses will be monitored using Quicken

• Surveys will be used to cut down on unnecessary promotion costs

Financial

Finances

• Advertising $500

• Attorney Fee $400

• On-site supplies $361.48

• Employee equipment $88.88

• Total Cost $1,718.87

• Total Funds $2,000.00

Finances

• Revenue (First Year) $2,117.00

• Revenue expected to increase after start-up cost are eliminated

A Helpful Equation

• More money + saving mother earth=

Eco-Homes Saving the Earth Starts at

Home!