“saving the environment starts at home” eco-homes rebecca kuhlmann
TRANSCRIPT
Major components
• Company Background and Structure
• Market Opportunity
• Marketing Strategy
• Financial
Structure
• Home-checks
• Initial fee of $17
• Eco-Homes goes to destination
• House is surveyed for energy imperfections
• Review to customer
Structure
• Two choices:– Fix-it-yourself– Second appointment with Eco-Homes
• Second appointment requirements:– $10/hour + materials used
Structure
• Materials for sale ($ for 3)– Fluorescent compact bulbs-$24– Weather stripping-$19– Motion detector lighting systems-$45– Low-flow shower head-$42– Caulking-$18– Transparent film-$75– Insulted water heater jacket-$70 (per item)– Occupancy sensors-$60 (per item)– Door Sweep-$14
Management
• Manager and employee– Rebecca Kuhlmann
• Qualifications:– Multiple science courses– Business management
classes– Safety procedures w/
OSHA– If not qualified, hire
professional contractor
Market
http://www.city-data.com/housing/houses-Tekamah-Nebraska.html
Houses: 5,045 (4,630 occupied)Schools-10+Businesses-300+
Competition
• Minimal in area• Anticipation of competition within 5 years• Current competition: www.ase.com and Goldenrod Hills• www.ase.com
– Strengths• Free
– Weaknesses• Room for Error• Difficult to pin-point mistake• Uncomfortable entering info.• No immediate fixes• Not well known
Competition
• Goldenrod Hills– Strengths
• Free
– Weaknesses• Meet requirements
– Certain low income– No previous weatherization– Disabilities– Race– Age
Products and Services
Products are…– Excellent in quality– Personally inspected
Services are…– Informative– Thorough
Promotion
• Newspapers
• Fliers
• Sponsorship
• Online web site– www.tekamah.esu2.org/ecohomes/index.htm
• Work with the UNL Extension Office
• Tax incentives
Promotion
• Expenses– $500 limit
• Expenses will be monitored using Quicken
• Surveys will be used to cut down on unnecessary promotion costs
Finances
• Advertising $500
• Attorney Fee $400
• On-site supplies $361.48
• Employee equipment $88.88
• Total Cost $1,718.87
• Total Funds $2,000.00
Finances
• Revenue (First Year) $2,117.00
• Revenue expected to increase after start-up cost are eliminated