saving blackberry

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Saving Blackberry Tim Favinger Ben Gruitt Saliq Khan

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Using Near Field Communication to turn Blackberry phones into cutting-edge devices.

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Page 1: Saving Blackberry

Saving Blackberry

Tim Favinger

Ben Gruitt

Saliq Khan

Page 2: Saving Blackberry

Agenda

• Current state of Blackberry phones

• Introduce Near Field Communication (NFC) technology

• Demonstrate content and social media strategy

• Present the future of secure transactions (payment and

access)

• Additional technology applications

Page 3: Saving Blackberry

Where is Blackberry today?

iPhone

Android

Blackberry

Page 4: Saving Blackberry

New Blackberry Strategy

• Partner with content provider to develop seamless

mobile ecosystem

• Integrate and streamline social media apps

• Fully embrace NFC and explore its future applications

• Maximize security features to lure back white collar

customers and corporate accounts

Page 5: Saving Blackberry

What is NFC?

• NFC is a short-range communication technology that

enables devices to exchange information with other

NFC-enabled devices or certain NFC supporting cards.

• Three levels of communication:

Level 1: Offer read and write ability enabling one-way

communication (like a credit card).

Level 2: Contain math operations and have cryptographic

hardware to authenticate access (like an ID card).

Level 3: Contain operating environments which allow complex

interactions between the two cards.

Page 6: Saving Blackberry

The New Blackberry Interface

• Amazon App: Permits full access to Amazon account including all content

• Enables full Kindle Fire and Amazon Video on Demand synchronization using NFC chips or Amazon Cloud Drive

Amazon Content Partnership

Page 7: Saving Blackberry

Amazon Synchronization

Page 8: Saving Blackberry

Evolution of Social Media

• SyncTap: Near Field Communication enabled Contact Exchange App for social media

Page 9: Saving Blackberry

Contact Information Exchange

(301) 555-8311

[email protected]

Victor

[email protected]

Megan

Page 10: Saving Blackberry

Custom Exchange

John

Baker

(301) 555-2089

[email protected]

Page 11: Saving Blackberry

Securing Transactions

• Encryption: Maximize customer confidence in secure communications

• 3 levels of security: PIN, biometric scan, centralized system lockout

Page 12: Saving Blackberry

Enter PINPress Thumb to Icon

3 Levels of Security

Page 13: Saving Blackberry

Blackberry Mobile Payments

Ready!

Page 14: Saving Blackberry

Secure Access

John Doe

Page 15: Saving Blackberry

Applications in DevelopmentHome Energy EfficiencySecure Home AccessRemote Car Startup and Access

Page 16: Saving Blackberry

Conclusion

ID Badge

Credit Cards

Hotel Key Identification

House/Car Keys

Written Contact Info

Rewards Cards & Coupons

Page 17: Saving Blackberry

References

• Anonymous. (March, 2012). Potential Uses of NFC That We’d Like to See. Retrieved from http://nfcme.com/potential-uses-of-nfc-that-wed-like-to-see/

• Anonymous. (May, 2012). NFC as technology enabler. Retrieved from http://www.nfc-forum.org/aboutnfc/tech_enabler/

• Anonymous. (April, 2012). Near Field Communication. Retrieved from http://en.wikipedia.org/wiki/Near_Field_Communication#cite_note-34

• Anonymous. (May, 2012). Retrieved from http://www.google.com/wallet/where-it-works.html

• Chandler, N. (April, 2012). What’s the difference between NFC and RFID? Retrieved from http://electronics.howstuffworks.com/difference-between-rfid-and-nfc1.htm

• Clark, S. (March, 2011). NFC Task Launcher expands potential uses of Android tag reading applications. Retrieved from http://www.nfcworld.com/2011/03/30/36757/nfc-task-launcher-android-tag-application/

• Coulumbe, R. (February, 2012). In-depth on NFC. Retrieved from http://www.securityinfowatch.com/ article/10624824/in-depth-on-nfc

• Crocker, P. (August, 2011). Mobile payments: forecasts, technologies, and opportunities. Retrieved from http://pro.gigaom.com/2011/08/mobile-payments-forecasts-technologies-and-opportunities/ ?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=407480+google-wallet-goes-live-with-nfc-payments&utm_content=oryankim

• Kessler, S. (May, 2010). NFC Technology: 6 Ways It Could Change Our Daily Lives. Retrieved from http://mashable.com/2010/05/06/near-field-communication/

• Kim, R. (September, 2011). Google goes live with NFC payments. Retrieved from http://gigaom.com/ 2011/09/19/google-wallet-goes-live-with-nfc-payments/

• Walsh, S. (February, 2012). 12 practical uses for NFC. Retrieved from http://blog.freestyleinteractive .co.uk/2012/02/12-practical-uses-for-nfc/

• Anonymous. (May, 2012). Near Field Communication. Retrieved from http://developer.android.com/guide/topics/nfc/index.html

• Schonfeld, Erick. (January, 2012). Chart: How Google and Apple won the smartphone wars. Retrieved from http://techcrunch.com/2012/01/02/chart-google-apple-smartphone-wars/