saving blackberry
DESCRIPTION
Using Near Field Communication to turn Blackberry phones into cutting-edge devices.TRANSCRIPT
Saving Blackberry
Tim Favinger
Ben Gruitt
Saliq Khan
Agenda
• Current state of Blackberry phones
• Introduce Near Field Communication (NFC) technology
• Demonstrate content and social media strategy
• Present the future of secure transactions (payment and
access)
• Additional technology applications
Where is Blackberry today?
iPhone
Android
Blackberry
New Blackberry Strategy
• Partner with content provider to develop seamless
mobile ecosystem
• Integrate and streamline social media apps
• Fully embrace NFC and explore its future applications
• Maximize security features to lure back white collar
customers and corporate accounts
What is NFC?
• NFC is a short-range communication technology that
enables devices to exchange information with other
NFC-enabled devices or certain NFC supporting cards.
• Three levels of communication:
Level 1: Offer read and write ability enabling one-way
communication (like a credit card).
Level 2: Contain math operations and have cryptographic
hardware to authenticate access (like an ID card).
Level 3: Contain operating environments which allow complex
interactions between the two cards.
The New Blackberry Interface
• Amazon App: Permits full access to Amazon account including all content
• Enables full Kindle Fire and Amazon Video on Demand synchronization using NFC chips or Amazon Cloud Drive
Amazon Content Partnership
Amazon Synchronization
Evolution of Social Media
• SyncTap: Near Field Communication enabled Contact Exchange App for social media
Securing Transactions
• Encryption: Maximize customer confidence in secure communications
• 3 levels of security: PIN, biometric scan, centralized system lockout
Enter PINPress Thumb to Icon
3 Levels of Security
Blackberry Mobile Payments
Ready!
Secure Access
John Doe
Applications in DevelopmentHome Energy EfficiencySecure Home AccessRemote Car Startup and Access
Conclusion
ID Badge
Credit Cards
Hotel Key Identification
House/Car Keys
Written Contact Info
Rewards Cards & Coupons
References
• Anonymous. (March, 2012). Potential Uses of NFC That We’d Like to See. Retrieved from http://nfcme.com/potential-uses-of-nfc-that-wed-like-to-see/
• Anonymous. (May, 2012). NFC as technology enabler. Retrieved from http://www.nfc-forum.org/aboutnfc/tech_enabler/
• Anonymous. (April, 2012). Near Field Communication. Retrieved from http://en.wikipedia.org/wiki/Near_Field_Communication#cite_note-34
• Anonymous. (May, 2012). Retrieved from http://www.google.com/wallet/where-it-works.html
• Chandler, N. (April, 2012). What’s the difference between NFC and RFID? Retrieved from http://electronics.howstuffworks.com/difference-between-rfid-and-nfc1.htm
• Clark, S. (March, 2011). NFC Task Launcher expands potential uses of Android tag reading applications. Retrieved from http://www.nfcworld.com/2011/03/30/36757/nfc-task-launcher-android-tag-application/
• Coulumbe, R. (February, 2012). In-depth on NFC. Retrieved from http://www.securityinfowatch.com/ article/10624824/in-depth-on-nfc
• Crocker, P. (August, 2011). Mobile payments: forecasts, technologies, and opportunities. Retrieved from http://pro.gigaom.com/2011/08/mobile-payments-forecasts-technologies-and-opportunities/ ?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=407480+google-wallet-goes-live-with-nfc-payments&utm_content=oryankim
• Kessler, S. (May, 2010). NFC Technology: 6 Ways It Could Change Our Daily Lives. Retrieved from http://mashable.com/2010/05/06/near-field-communication/
• Kim, R. (September, 2011). Google goes live with NFC payments. Retrieved from http://gigaom.com/ 2011/09/19/google-wallet-goes-live-with-nfc-payments/
• Walsh, S. (February, 2012). 12 practical uses for NFC. Retrieved from http://blog.freestyleinteractive .co.uk/2012/02/12-practical-uses-for-nfc/
• Anonymous. (May, 2012). Near Field Communication. Retrieved from http://developer.android.com/guide/topics/nfc/index.html
• Schonfeld, Erick. (January, 2012). Chart: How Google and Apple won the smartphone wars. Retrieved from http://techcrunch.com/2012/01/02/chart-google-apple-smartphone-wars/