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Company name
1 Subject Line
2 Preheader
3 Content Design
4 Email Samples
Company name
Subject Line Keep it short and simple
A typical inbox reveals about 50 characters of an email's subject line, while a mobile phone shows just 25 to 30 characters. Get right to the point in about 6 to 8 words. why?
Don't use SPAM Trigger Words Please visit this page for reference or check this picture before you
creating subject line.
Avoid these word in the subject line is a must: sale, $$$, buy,income help, deal, free, cheap, click, fee, help, urgent...
Seldom use slang:Re:, Fw:, btw, Dat, Derp, biz, 4U...
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Company name
Subject Line Use number and Lists
Like “8”. works better then “eight” for engagement. Examples: 6 Styles That Most Eye-catching We've got a collection for every <3
Sense of Urgency/Scarcity Make the recipients feel they absolutely must open your email this very second. Entice them.
Excite them. Thrill them. Examples: Take One Shirt and We’ll Give You Two More - Today Only Double Your Savings - If You Purchase by Midnight Tonight 3 Tips for Doubling Your Holiday Feast - If You Start Now Soon, an Economic Emergency Could Wipe You Out
Make It Personal Using their name or company name is one of the best ways to trigger actions! Examples: John, see how you compare to competitors Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve) For our beloved customers only! John, there’s only 2 days left to get 50% off boots
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Company name
Subject Line Call to action
Try a call to action in your email subject line 5 HOURS ONLY! Go! Saving 50% On Your Next Pair Of Shoes Dine with Bruins legend Bobby Orr
Apply powerful words Word choice is a powerful tool for email subject lines, see the report here
Try humor, curious and surprise tones
Use some human emotion get more closer to customers.
Still doing it the old way? How to get up to 60% off in 48 hours Warning: Unattended items in your shopping cart may be eaten by gnomes
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Company name
Subject Line Be clear
Like mailchimps reveals that:
Most readers want to know what an email is about up front. Are you struggling with which items to choose from? Amazing new arrivals that you won’t believe Get your daily dose of style inspiration!
Test, test and test After creating several subject lines and still don't know which have better results, then try out A/B test.
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Where is the prehead?
PC Mobile
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Company name
Prehead Keep it short
See how it work on different devices on the right chart.
Compare and testCheck and compare the difference between email preview and body.
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Prehead Don't repeat yourselfIt is silly to put the same content as subject lines shows!
As an extension of your subject line
CTA(call to action)See below 2 examples, gain more conventions and propagate by sharing to SNS or click to purchase.
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Why short?
Length report Displayed report Click & open performance
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Content Design 10 tips for content design1.Keep It Under 600px Wide2.Minimize the Use of Images3.Minimize the Use of Spam Words4.Minimize Copy and Text5.Test for Colour Blindness6.Avoid Using CSS7.Design Mobile-Friendly Email8.Make Links Look Like Links9.Personalize Email Content10.Test Everything
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Email samples
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Develop A Theme Animated GIFs & Timing Urgent Colour Blocking
Company name
Email samples
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Keep It Simple Make It Recognisable Tidy & Balance
Company name
Powerful words
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Spam Words
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