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http://apps.facebook.com/saverainforest

App: Save the Rainforest

Fawntia Fowler, Sumit Mehra, Joshua Reeves

Stanford CS377w

Fall 2007

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http://apps.facebook.com/saverainforest

Goals and Description

• Create a socially conscious application that spreads awareness for a cause in a fun way

• Leverage the inherent social context of Facebook to drive adoption and growth

• Build an app with very high engagement (average time on site)

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http://apps.facebook.com/saverainforest

ScreenshotVocab game:

For every six correct answers, an additional foot of the Rainforest is saved (*)

(*) Enabled through the Nature Conservancy “Adopt An Acre” program

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http://apps.facebook.com/saverainforest

Demo

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http://apps.facebook.com/saverainforest

Implementation Details

• Progress toward six correct answers shown on screen visually

• News feed story generated for first foot saved, third foot saved, etc.

• Amount of land saved displayed on profile• Users are encouraged to invite their friends to

Save the Rainforest

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http://apps.facebook.com/saverainforest

Evaluation

Note: app launched five days ago

Data (as of 12/12):• Total amount of land saved: 5197 feet

• Number of people saving land: 1491(80 countries represented)

• Engagement: 8:28 min/day

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http://apps.facebook.com/saverainforest

Takeaways

User Specific:• Very passionate community of Rain Forest

supporters! One user has saved over 200 sq feet!• Users are proud and have a sense of ownership

for what they’ve contributed

General:• Showcased the potential of socially conscious app

development• Facebook makes it easy to spread awareness

(multiple channels)

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http://apps.facebook.com/saverainforest

Future Development

• Virality: additional land saved for each invite sent• Improve quality of questions/words

We’re open to ideas for publicity! Any bloggers in the room?

Thank You!

http://apps.facebook.com/saverainforest